Presenttation 1

WOLRD’S BEST APPLIANCE COMPANY

Founded in 1919 merger between AB Lux and Svenska Electron AB

Electrolux

Growth Market

AfricaSouth East AsiaChinaMiddle EastEastern EuropeLatin America

35% of its sales

Introduces Innovative

Products

Top 5 Global Players in Household Appliances 2013

Innovative Products Operation

al Excellenc

Profitable GrowthDedicated

Employees

Electrolux Strategy on Four Pillars

Luxury

Mass MarketPremium

Brand Portfolio Strategy

R&DDesign FunctionMarketing

Innovation Triangle

Important Aspects Strategy

Mergers

Aquistances

Build Brand Portfolio

Zanuasi In EuropeAEG in Germany.Frigidare,Kelvinator and White Westinghouse In North America

Refripar In BrazilOlympic Group In Middle East and North Africa

September 2014

North America

Shareholding In Mexican Appliance Company

President And Ceo

Electrolux

SummaryEstablishment Of Electrolux

Growth MarketPosition In Global Household Appliance

Strategy On Four PillarsBrand Portfolio

InnovationMerger

Acquitance

Dennis Debbarma,NIT Agartala during a marketing internship by Prof. Sameer Mathur,IIM Lucknow.

DISCLAIMER

Presenttation 1

Marketing

Transcript of Presenttation 1

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