Presenttation 1
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WOLRD’S BEST APPLIANCE COMPANY
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WOLRD’S BEST APPLIANCE COMPANY
Founded in 1919 merger between AB Lux and Svenska Electron AB
Electrolux
Growth Market
AfricaSouth East AsiaChinaMiddle EastEastern EuropeLatin America
35% of its sales
Introduces Innovative
Products
Top 5 Global Players in Household Appliances 2013
Innovative Products Operation
al Excellenc
e
Profitable GrowthDedicated
Employees
Electrolux Strategy on Four Pillars
Luxury
Mass MarketPremium
Brand Portfolio Strategy
R&DDesign FunctionMarketing
Innovation Triangle
Important Aspects Strategy
Mergers
Aquistances
Build Brand Portfolio
Zanuasi In EuropeAEG in Germany.Frigidare,Kelvinator and White Westinghouse In North America
Refripar In BrazilOlympic Group In Middle East and North Africa
September 2014
North America
48.8%
Sales
Shareholding In Mexican Appliance Company
President And Ceo
Electrolux
Electrolux
SummaryEstablishment Of Electrolux
Growth MarketPosition In Global Household Appliance
Strategy On Four PillarsBrand Portfolio
InnovationMerger
Acquitance
Dennis Debbarma,NIT Agartala during a marketing internship by Prof. Sameer Mathur,IIM Lucknow.
DISCLAIMER
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