Post on 01-Jan-2016
description
Presenter: Leslie Modrow- Development Director,
Parmly Billings Library Foundation
Host: Donci Bardash– BTOP Project Director, Montana State Library
While we are waiting to get started, please introduce yourself in the chat box. Consider sharing what you hope to learn today. Our session will start on time.
Tips for Successful Major Tips for Successful Major (and Minor) Donor (and Minor) Donor
Campaigns Campaigns
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CE Credit
Survey Results Who you are…..
*60% from Montana*Fundraising Goals:
20%- Less than $20,00030%- Between $20,000-50,00050%- More than $50,000
*60% have formal fundraising group*20% have significant FR experience
Tell us more in the chat/question box
Leslie Modrow
Who leads fundraising? Why?
What can’t I ask for money as the director?
Education First, Ask Later
Make sure your services and values are known.
Develop a relationship before asking for money.
Don’t assume everyone knows what you do.
Education First, Ask LaterExamples:
Invite public and potential donors to tour the library
Show them your programs and services Be prepared to highlight future changes
and highlight your strategic plan “We’ve included a goal in our strategic plan of adding 10 more computers by the end of the year”
Invite them to events, book-signings
Who might support your library?Existing Supporters
Consider small businesses you and your staff
patronize
You are a loyal customer; ask your vendors
Your board and friends group
Your customers/ patrons/ users*
Who might support your library?Likely Supporters
Look at sponsors of other like causes
Service organizations with similar
missions
http://www.standrewschool.org/auction/index.htm
Friends of your supporters: Ask them if they know of anyone!
Formal Research
Setting a Goal
http://ci.billings.mt.us/DocumentCenter/Home/View/5525
We have our lists, we’ve defined our goals, now
how do we ask?
Be Thoughtful Give a range; uses sponsor levelsWest Islip Public Library
Let them know the impact of donation
United WayMSL Return on Investment(ROI) Calculator
Be Thoughtful
“The Secret” Ask in pairs, usually with someone who
knows the individual Think about your wording and
approach, consider a script
Creative Approaches Host events at donors’ homes to
cultivate giving community
Present to service clubs
Set-up on-going support that keeps giving
Other ideas?
Speaking Honestly… “I’m nervous!” “I feel bad asking for money.” …other concerns (let us know in the chat box)
Many Ways There is not one “right” approach Read-up on other ways:
Your time
Questions Ideas Discussion More training?
Webinar Survey http://www.surveymonkey.com/s/VT6K6D2
To suggest topics for future webinars, please contact Jo Flick: jflick@mt.gov