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Social Networking: Stories from the field on the use and utility of Web 2.0 tools for public health leaders
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Social Networking: Stories from the field on the use and utility of Web 2.0 tools for public health leaders
NPHLI 2008: “QUALITY TIME” ACTION LEARNING TEAM
Final ReportTeam Members: Jay Bernhardt, Kevin Fenton, Camille Jones, Cynthia Lamberth, Lou Ann Weil, Terry Zimmerman
Advisor: Ed Baker
February 2009 – GraduationDecember 2009 - PHLS
Project Goals:
To understand the determinants of quality time for public health leaders.
To decrease non-quality time & increase work-life balance among public health leaders.
To identify strategies to improve quality time and work-life balance.
To personally benefit by gaining more quality time;
To apply action learning.
Improving Quality Time
Through our action learning we identified 4 key steps for Public Health Professionals:1. Understand Quality Time and
Barriers to achieving it2. Explore and use tools to improve
or aid quality time3. Model behaviors for self and others4. Reflect and learn from actions
What is Quality Time?
The ability to focus on a particular task at hand. The ability to prioritize and maximize productivity Time which leads to a sense of pride or completion Being able to align work activities with individual
and organizational values/objectives Being challenged professionally Ability to empower staff to achieve their own goals. Having willpower and control over our daily
activities Mindfulness about our daily interactions. Allows for personal or professional growth
Action Step 1
Electronic Communication & Quality Time
Electronic tools can improve Quality Time
Efficiency: – May increase the extent and efficiency of
PH outreach efforts Engagement:
– May improve staff, public, and partner engagement
Empowerment: – Allows staff, partners and public greater
input and control over their health Empathy:
– Can increase the qualitative and/or emotional aspects of work engagement.
Action Step 2
Social Media may help improve Quality Time, but…
Many public health executives cannot access these social media:– Concerns about network security– Mistrust of social media or fear of abuse by
staff– IT professionals may be unaware of the
needs or utility for public health professionals– Cultural disconnect between IT and public
health professionals– Lack of communication between IT and
Public Health staff
Action Step 2
Explore and use tools to improve Quality Time
Tools to improve time management Tools to manage email communication Managing the blackberry Use new technologies and electronic
media which facilitate communication – PB Wiki – Twitter– Facebook– Google Documents– Blogs
Action Step 2
Communication Tools: Twitter
Social Media Tools: Mobile
eTools of the (Near) Future
Model “Quality Time” behaviors
Prioritize periods for quality time with key staff and colleagues
Build workplace culture in which quality interactions are defined, valued and rewarded
Commit to evidence-based practice by evaluating and implementing promising practices
Build relationships with IT colleagues to allow piloting or implementation of appropriate social media in the workplace
Action Step 3
Systems Approaches for improving IT support for social media in the workplace
Propose pilot studies/trials of social media Invite scientific seminars on web 2.0 and
invite IT security people and encourage their participation;
Focus on missed opportunities – efficiencies, cost savings, health impact
Build better bridges between the public health professionals and professional support staff (e.g. IT leads)
Encourage funding agencies to drive changes in contracts and funding agreements
Measure and monitor workplace performance after introduction of social media
Action Step 3
Reflect and Learn: Team Learning
Through team reflection we learned that:– Quality time is complex and multi-factorial– New social media can support and nurture
the quality of existing work relationships, – Social media are not a great substitute for
phone or in-person engagement when relationships are first being established
– Harnessed well, social media can extend opportunities for public health leadership and engagement with staff and stakeholders.
Action Step 4
Reflect and Learn: Individual Learning
Perspectives gained, included:– Applying action learning to explore QT
and its meaning for us as leaders as well as others
– Ability to explore and use a range of new social media
– Ability to model “in real time” strategies for improving QT
– Applying lessons learned about QT to our own work environment, encouraging staff and improving interactions.
Action Step 4
A vision for Quality Time
Having more Quality Time (QT) is a recurrent concern of public health executives
Through our work we now understand the nature, form and contexts for quality time
We have developed a typology for improving quality time which includes:1. Understanding QT and its barriers2. Exploring and using tools to improve QT3. Modeling QT behaviors for self and others4. Reflecting and learning from our actions
Summary
Conclusions
Quality time is complex and multi-factorial New social media can support and nurture
the quality of existing work relationships Social media are not a great substitute for
phone or in-person engagement when relationships are first being established
Harnessed well, social media can extend opportunities for public health leadership and engagement with staff and stakeholders.
Key Links to Quality Time Resources
Blog http://qualitytimephli.blogspot.com/
Micro blog http://twitter.com/ Social networking www.facebook.com PBWiki https://qualitytime.pbwiki.com/ Google Docs http://docs.google.com
The Quality Time team would like to thank our advisor Ed Baker and the entire PHLI staff for a wonderful year.
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ASHLEY ROSS AND JIM CHEEK
Additional Team Members: Beth Bickford, Elliot Blackdeer, Sarah Gillen, Reggie Ivey, Annette James, Stephen Orton
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Presentation Overview
Initial considerations re Web 2.0, Public Health and Leadership
Web 2.0 exploration Survey Results of Web 2.0 and
Public Health Leaders Implications and opportunities
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PHLI Project Goal
How can Web 2.0 can assist with information sharing and decision making across the national public health network?
How to lead change within our groups, organizations, networks, public health?
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Team’s initial vision……..Team’s initial vision……..
Create inventory of all available Web 2.0 mechanisms
Survey public health leaders re their current understanding, use of, barriers to Web 2.0 for information sharing and decision making
Create Web 2.0 recommendation matrix for public health functions
Etc……
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Team’s ultimate realization….
We can never fully “own” Web 2.0. “Why are we looking at Web 2.0 again?” This is far more than technology. If we can’t use Web 2.0 to communicate
with each other, we will never be able to use it effectively in our interventions.
Our PHLI group was our target population.
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“Social media (or Web 2.0) is how people use decentralized, people-based networks to get the things they need from one another rather than from traditional institutions, like businesses or media.”
PRSA 2008 International Conference: The Point of Connection-Social Media Discussion
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Traditional Media creates big picture, context and shared experience
Social Media allows targeting of niche world views and segmentation
PRSA 2008 International Conference: The Point of Connection-Social Media Discussion
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To CREATE To RECOMMEND To INTERACT
PRSA 2008 International Conference: The Point of Connection-Social Media Discussion
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Social Media Examples By Use
SOCIALLY CREATEDCONTENTEx. Blogs
YouTube
Wikis
SOCIAL INTERACTIONAND FEEDBACKEx. Facebook
SOCIALLYHIGHLIGHTEDCONTENTEx. Digg
PRSA 2008 International Conference: The Point of Connection-Social Media Discussion
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VALUE TO CONSUMER VALUE TO ISSUEEFFECTIVE SOCIALMEDIA STRATEGY
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Do participants in PHLI use Web 2 .0? What are the characteristics of users? What are barriers to use?
What is the attitude of PHLI leaders regarding use of Web 2.0?
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Online survey form All PHLI class asked to complete Questions regarding
Characteristics of respondents Environment at work and home Use of internet at work and at home Attitudes toward use of Web 2.0
technologies
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47/50 (94%) responded 74% identified themselves as
“Leaders” Most (60%) ages 45-59 57% female 72% had children
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HighLow
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Government
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60% reported average or less corporate culture support of internet activities
70% reported average or less control over IT activities
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87% reported above average interest Anticipated benefits
72% Cost-saving 72% Speeds collaboration 68% Decreases meetings 66% Decreases travel 62% Spread best practices 62% Facilitates innovation 64% Expands networks
43* p<0.05
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68% lack of knowledge 62% lack of access 30% lack of hardware 38% lack of funds 6% reported no barriers
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Respondent already using many Web 2.0 technologies in their professional life
Identified with two variables Use Blogs professionally Use GoogleDocs & similar professionally
11 respondents
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More likely to be non-governmental (OR=5.0, 95% CI 1.17, 21.1)
Less likely to have barriers to access (OR=0.20, 95% CI 0.04, 1.01)
No association with age, sex, child use of social networking, agency size, IT dept, IT security, CIO, CISO
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Survey Conclusions
Focus on government settings Conventional wisdom not
necessarily true
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Wrap Up
How can Web 2.0 can assist with information sharing and decision making across a national public health network?
How can we lead change within our groups, organizations, networks, public health through Web 2.0?
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http://www.nnphi.org/emergingweb/presentation.pdf
http://emergingweb.wikispaces.com/
CDC Specific CDC mobile-ready content on m.cdc.gov. CDC Twitter update. CDC MySpace page blog. http://www.techcrunch.com/2008/12/04/how-to-use-the-
web-to-change-the-world/ http://www.adrants.com/images/PRSAConf_Social_Media_Q
%26A-1.pdf
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SOME INTERESTING BLOGS/ORGANIZATIONS THAT CAN HELP YOU GET STARTED WITH WEB 2.0: http://beth.typepad.com/beths_blog/
http://www.netsquared.org/http://delicious.com/jlranck/socialmedia_guidehttp://delicious.com/jlranck/socialmedia_activismhttp://www.rheingold.com/http://www.hobo-web.co.uk/seo-blog/index.php/how-to-get-started-in-social-media/
Government 2.0: http://www.netsquared.org/usaid
http://delicious.com/jlranck/government2.0
Mobile: mobileactive.org
http://delicious.com/jlranck/mobilehealth (comprehensive overview of mobile health worldwide)
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NPHLI group and class NNPHI Sponsor Sarah Gillen NPHLI Coach Steve Orton LPHI Information Technology Team
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Social Networking: Stories from the field on the use and utility of Web 2.0 tools for public health leaders
Special Acknowledgements
Social Networking: Stories from the field on the use and utility of Web 2.0 tools for public health leaders