Presented by:

Social Networking: Stories from the field on the use and utility of Web 2.0 tools for public health leaders

December 7, 2009Call-in: 1-800-747-5150

Access Code: 3019821

Before we get started...

• *6 Mute your Line

• *7 Un-mute your line

• Please do not put your phone on hold.

Social Networking: Stories from the field on the use and utility of Web 2.0 tools for public health leaders

NPHLI 2008: “QUALITY TIME” ACTION LEARNING TEAM

Final ReportTeam Members: Jay Bernhardt, Kevin Fenton, Camille Jones, Cynthia Lamberth, Lou Ann Weil, Terry Zimmerman

Advisor: Ed Baker

February 2009 – GraduationDecember 2009 - PHLS

Project Goals:

To understand the determinants of quality time for public health leaders.

To decrease non-quality time & increase work-life balance among public health leaders.

To identify strategies to improve quality time and work-life balance.

To personally benefit by gaining more quality time;

To apply action learning.

Improving Quality Time

Through our action learning we identified 4 key steps for Public Health Professionals:1. Understand Quality Time and

Barriers to achieving it2. Explore and use tools to improve

or aid quality time3. Model behaviors for self and others4. Reflect and learn from actions

What is Quality Time?

The ability to focus on a particular task at hand. The ability to prioritize and maximize productivity Time which leads to a sense of pride or completion Being able to align work activities with individual

and organizational values/objectives Being challenged professionally Ability to empower staff to achieve their own goals. Having willpower and control over our daily

activities Mindfulness about our daily interactions. Allows for personal or professional growth

Action Step 1

Electronic Communication & Quality Time

Electronic tools can improve Quality Time

Efficiency: – May increase the extent and efficiency of

PH outreach efforts Engagement:

– May improve staff, public, and partner engagement

Empowerment: – Allows staff, partners and public greater

input and control over their health Empathy:

– Can increase the qualitative and/or emotional aspects of work engagement.

Action Step 2

Social Media may help improve Quality Time, but…

Many public health executives cannot access these social media:– Concerns about network security– Mistrust of social media or fear of abuse by

staff– IT professionals may be unaware of the

needs or utility for public health professionals– Cultural disconnect between IT and public

health professionals– Lack of communication between IT and

Public Health staff

Action Step 2

Explore and use tools to improve Quality Time

Tools to improve time management Tools to manage email communication Managing the blackberry Use new technologies and electronic

media which facilitate communication – PB Wiki – Twitter– Facebook– Google Documents– Blogs

Action Step 2

Communication Tools: Twitter

Social Media Tools: Mobile

eTools of the (Near) Future

Model “Quality Time” behaviors

Prioritize periods for quality time with key staff and colleagues

Build workplace culture in which quality interactions are defined, valued and rewarded

Commit to evidence-based practice by evaluating and implementing promising practices

Build relationships with IT colleagues to allow piloting or implementation of appropriate social media in the workplace

Action Step 3

Systems Approaches for improving IT support for social media in the workplace

Propose pilot studies/trials of social media Invite scientific seminars on web 2.0 and

invite IT security people and encourage their participation;

Focus on missed opportunities – efficiencies, cost savings, health impact

Build better bridges between the public health professionals and professional support staff (e.g. IT leads)

Encourage funding agencies to drive changes in contracts and funding agreements

Measure and monitor workplace performance after introduction of social media

Action Step 3

Reflect and Learn: Team Learning

Through team reflection we learned that:– Quality time is complex and multi-factorial– New social media can support and nurture

the quality of existing work relationships, – Social media are not a great substitute for

phone or in-person engagement when relationships are first being established

– Harnessed well, social media can extend opportunities for public health leadership and engagement with staff and stakeholders.

Action Step 4

Reflect and Learn: Individual Learning

Perspectives gained, included:– Applying action learning to explore QT

and its meaning for us as leaders as well as others

– Ability to explore and use a range of new social media

– Ability to model “in real time” strategies for improving QT

– Applying lessons learned about QT to our own work environment, encouraging staff and improving interactions.

Action Step 4

A vision for Quality Time

Having more Quality Time (QT) is a recurrent concern of public health executives

Through our work we now understand the nature, form and contexts for quality time

We have developed a typology for improving quality time which includes:1. Understanding QT and its barriers2. Exploring and using tools to improve QT3. Modeling QT behaviors for self and others4. Reflecting and learning from our actions

Summary

Conclusions

Quality time is complex and multi-factorial New social media can support and nurture

the quality of existing work relationships Social media are not a great substitute for

phone or in-person engagement when relationships are first being established

Harnessed well, social media can extend opportunities for public health leadership and engagement with staff and stakeholders.

Key Links to Quality Time Resources

Blog http://qualitytimephli.blogspot.com/

Micro blog http://twitter.com/ Social networking www.facebook.com PBWiki https://qualitytime.pbwiki.com/ Google Docs http://docs.google.com

The Quality Time team would like to thank our advisor Ed Baker and the entire PHLI staff for a wonderful year.

24

ASHLEY ROSS AND JIM CHEEK

Additional Team Members: Beth Bickford, Elliot Blackdeer, Sarah Gillen, Reggie Ivey, Annette James, Stephen Orton

25

Presentation Overview

Initial considerations re Web 2.0, Public Health and Leadership

Web 2.0 exploration Survey Results of Web 2.0 and

Public Health Leaders Implications and opportunities

26

PHLI Project Goal

How can Web 2.0 can assist with information sharing and decision making across the national public health network?

How to lead change within our groups, organizations, networks, public health?

27

Team’s initial vision……..Team’s initial vision……..

Create inventory of all available Web 2.0 mechanisms

Survey public health leaders re their current understanding, use of, barriers to Web 2.0 for information sharing and decision making

Create Web 2.0 recommendation matrix for public health functions

Etc……

28

Team’s ultimate realization….

We can never fully “own” Web 2.0. “Why are we looking at Web 2.0 again?” This is far more than technology. If we can’t use Web 2.0 to communicate

with each other, we will never be able to use it effectively in our interventions.

Our PHLI group was our target population.

29

“Social media (or Web 2.0) is how people use decentralized, people-based networks to get the things they need from one another rather than from traditional institutions, like businesses or media.”

PRSA 2008 International Conference: The Point of Connection-Social Media Discussion

30

Traditional Media creates big picture, context and shared experience

Social Media allows targeting of niche world views and segmentation

PRSA 2008 International Conference: The Point of Connection-Social Media Discussion

31

32

To CREATE To RECOMMEND To INTERACT

PRSA 2008 International Conference: The Point of Connection-Social Media Discussion

33

Social Media Examples By Use

SOCIALLY CREATEDCONTENTEx. Blogs

YouTube

Google

Twitter

Wikis

SOCIAL INTERACTIONAND FEEDBACKEx. Facebook

SOCIALLYHIGHLIGHTEDCONTENTEx. Digg

PRSA 2008 International Conference: The Point of Connection-Social Media Discussion

34

VALUE TO CONSUMER VALUE TO ISSUEEFFECTIVE SOCIALMEDIA STRATEGY

35

36

Do participants in PHLI use Web 2 .0? What are the characteristics of users? What are barriers to use?

What is the attitude of PHLI leaders regarding use of Web 2.0?

37

Online survey form All PHLI class asked to complete Questions regarding

Characteristics of respondents Environment at work and home Use of internet at work and at home Attitudes toward use of Web 2.0

technologies

38

47/50 (94%) responded 74% identified themselves as

“Leaders” Most (60%) ages 45-59 57% female 72% had children

39

HighLow

40

Government

41

60% reported average or less corporate culture support of internet activities

70% reported average or less control over IT activities

42

87% reported above average interest Anticipated benefits

72% Cost-saving 72% Speeds collaboration 68% Decreases meetings 66% Decreases travel 62% Spread best practices 62% Facilitates innovation 64% Expands networks

43* p<0.05

44

68% lack of knowledge 62% lack of access 30% lack of hardware 38% lack of funds 6% reported no barriers

45

Respondent already using many Web 2.0 technologies in their professional life

Identified with two variables Use Blogs professionally Use GoogleDocs & similar professionally

11 respondents

46

More likely to be non-governmental (OR=5.0, 95% CI 1.17, 21.1)

Less likely to have barriers to access (OR=0.20, 95% CI 0.04, 1.01)

No association with age, sex, child use of social networking, agency size, IT dept, IT security, CIO, CISO

47

Survey Conclusions

Focus on government settings Conventional wisdom not

necessarily true

48

Wrap Up

How can Web 2.0 can assist with information sharing and decision making across a national public health network?

How can we lead change within our groups, organizations, networks, public health through Web 2.0?

49

http://www.nnphi.org/emergingweb/presentation.pdf

http://emergingweb.wikispaces.com/

CDC Specific CDC mobile-ready content on m.cdc.gov. CDC Twitter update. CDC MySpace page blog. http://www.techcrunch.com/2008/12/04/how-to-use-the-

web-to-change-the-world/ http://www.adrants.com/images/PRSAConf_Social_Media_Q

%26A-1.pdf

50

SOME INTERESTING BLOGS/ORGANIZATIONS THAT CAN HELP YOU GET STARTED WITH WEB 2.0: http://beth.typepad.com/beths_blog/

http://www.netsquared.org/http://delicious.com/jlranck/socialmedia_guidehttp://delicious.com/jlranck/socialmedia_activismhttp://www.rheingold.com/http://www.hobo-web.co.uk/seo-blog/index.php/how-to-get-started-in-social-media/

Government 2.0: http://www.netsquared.org/usaid

http://delicious.com/jlranck/government2.0 

Mobile: mobileactive.org

http://delicious.com/jlranck/mobilehealth (comprehensive overview of mobile health worldwide)

51

NPHLI group and class NNPHI Sponsor Sarah Gillen NPHLI Coach Steve Orton LPHI Information Technology Team

Questions?

Please press *7 to un-mute your line

Social Networking: Stories from the field on the use and utility of Web 2.0 tools for public health leaders

Special Acknowledgements

Social Networking: Stories from the field on the use and utility of Web 2.0 tools for public health leaders