Presented by John J. Kiru

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

PRESENTATION AGENDAPRESENTATION AGENDAToronto StatisticsToronto StatisticsHow it beganHow it beganTodayTodayWhat is a BIA/BID/BIZ?What is a BIA/BID/BIZ?What do BIAs do?What do BIAs do?What are the benefits of a BIA?What are the benefits of a BIA?How does a BIA work?How does a BIA work?How to start a BIA?How to start a BIA?How is a BIA funded?How is a BIA funded?New directionsNew directionsPatterns of BIA progressPatterns of BIA progressDoDo’’s and Dons and Don’’tsts

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Capital of the Province of Ontario Capital of the Province of Ontario Largest city in Canada with a Largest city in Canada with a population of 2.75 million population of 2.75 million Fifth largest city in North America Fifth largest city in North America Over 135 languages spoken and Over 135 languages spoken and population from 170 countries of population from 170 countries of origin origin Top tourist destination in Canada Top tourist destination in Canada with over 16 million annual visitors with over 16 million annual visitors Toronto covers 641 sq.km. and Toronto covers 641 sq.km. and stretches 43 km from east to west stretches 43 km from east to west and 21 km from north to south at and 21 km from north to south at its longest points. The perimeter is its longest points. The perimeter is approximately 180 km. approximately 180 km.

TORONTO STATISTICSTORONTO STATISTICS

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

HOW IT BEGANHOW IT BEGANStarted in mid Started in mid –– 1960s 1960s as a response to as a response to pressures on traditional pressures on traditional downtowns from downtowns from shopping mallsshopping mallsNew subwayNew subwayconstruction along construction along Bloor Street drove Bloor Street drove people undergroundpeople underground

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

HOW IT BEGANHOW IT BEGANA Toronto A Toronto neighbourhood neighbourhood business association business association petitioned the petitioned the Provincial Provincial Government to allow Government to allow the collection of the collection of levies in a designated levies in a designated areaareaThe First BIA was The First BIA was formed in 1970, formed in 1970, BloorBloor--West VillageWest Village

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

68 BIAs AND GROWING68 BIAs AND GROWING

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

TODAYTODAY……68 BIAs in Toronto, 240 BIAs in 68 BIAs in Toronto, 240 BIAs in Ontario and 389 in CanadaOntario and 389 in CanadaNorth America has some 1,800 North America has some 1,800 BIAs/BIDs/BIZsBIAs/BIDs/BIZsJapan has 255 Town Japan has 255 Town Management OrganizationsManagement OrganizationsSouth Africa has over 20 City South Africa has over 20 City Improvement DistrictsImprovement DistrictsAustralia has 100 Main Streets Australia has 100 Main Streets with separate ratingswith separate ratingsEurope has over 400 Town Europe has over 400 Town Centre Management Centre Management OrganizationsOrganizations

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

WHAT IS A BIA?WHAT IS A BIA?Formal association of property Formal association of property owners & tenantsowners & tenantsA defined geographic areaA defined geographic areaManaged by a Volunteer BoardManaged by a Volunteer BoardA partnership with the cityA partnership with the citySelf funded Self funded –– ““Self HelpSelf Help””

The Toronto contextThe Toronto context68 BIAs currently in Toronto 68 BIAs currently in Toronto (NY: 57) representing over 27,000 (NY: 57) representing over 27,000 businesses and professionalbusinesses and professionalPay over $850 million in Pay over $850 million in commercial property tax annuallycommercial property tax annuallyRepresent over $13 billion in Represent over $13 billion in property valueproperty valueBIAs budgets total $21.2 million in BIAs budgets total $21.2 million in 2009, with total expenditures of 2009, with total expenditures of over $25.7 million over $25.7 million Donate over 45,000 hours of Donate over 45,000 hours of volunteer time annually volunteer time annually 148,000 Fulltime and 42,000 part 148,000 Fulltime and 42,000 part time employeestime employees

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Beautify the StreetBeautify the StreetMarketing & PromoteMarketing & PromoteFestivals & EventsFestivals & EventsSafety & CleanlinessSafety & CleanlinessAdvocate on behalf of Advocate on behalf of their areatheir areaAddress issues of Address issues of common concerncommon concernEducate retailersEducate retailers

WHAT DO BIAs DO?WHAT DO BIAs DO?

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

WHAT ARE THE BENEFITS?WHAT ARE THE BENEFITS?

-- BIAs help create thriving, BIAs help create thriving, competitive and safe business competitive and safe business areas that attract shoppers, areas that attract shoppers, diners, tourists and new diners, tourists and new businessesbusinesses

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

WHAT ARE THE BENEFITS?WHAT ARE THE BENEFITS?MARKETINGMARKETING

Area Branding Area Branding Banner & Street SignageBanner & Street SignageHoliday & Seasonal Holiday & Seasonal DecorationsDecorationsBrochures/NewslettersBrochures/NewslettersPublic RelationsPublic RelationsTV & RadioTV & Radio

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

WHAT ARE THE BENEFITS?WHAT ARE THE BENEFITS?SAFETY SAFETY &&CLEANLINESSCLEANLINESS

PolicePolice

Garbage receptaclesGarbage receptacles

Safety auditsSafety audits

Street cleaningStreet cleaning

GreenTbizGreenTbiz

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

WHAT ARE THE BENEFITS?WHAT ARE THE BENEFITS?NETWORKINGNETWORKING

““Unified VoiceUnified Voice”” at City Hallat City HallA forum for discussion of local business issuesA forum for discussion of local business issuesAttract business and improve neighbourhood quality of lifeAttract business and improve neighbourhood quality of lifeAdvocacy and LobbyingAdvocacy and LobbyingInterdepartmental MeetingsInterdepartmental MeetingsToronto Association of Toronto Association of Business Improvement AreasBusiness Improvement Areas

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

CAPITAL PROJECTS

•Access to Cost Sharing•Sidewalk Upgrades •Seasonal Decorations•Pedestrian Lighting•Banners & Murals•Street Furniture

WHAT ARE THE BENEFITS?WHAT ARE THE BENEFITS?

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

OTHER PROGRAMS•Festivals/ Special Events•Commercial Research•Branding Studies•Strategic Plans•Streetscape Studies•Tourism Strategies

WHAT ARE THE BENEFITS?WHAT ARE THE BENEFITS?

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

WHAT ARE THE BENEFITS?WHAT ARE THE BENEFITS?

Joint Capital Purchase Joint Capital Purchase BIA BIA -- CityCity

City PurchaseCity Purchase

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSESCommercial Commercial Research & Research & Investment Investment ProgramProgram

Grants available for:Grants available for:Strategic PlansStrategic PlansBranding StudiesBranding StudiesMarket ResearchMarket ResearchStreetscape StudiesStreetscape StudiesTourism StrategiesTourism Strategies

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Streetscape ImprovementsStreetscape ImprovementsCostCost--Shared 50/50 Shared 50/50 Over $4 million per year Over $4 million per year BIAs make requests BIAs make requests annuallyannuallyCity BIA Office provides City BIA Office provides project management project management staffstaffWork is coordinated Work is coordinated with repair & with repair & maintenance of City maintenance of City roads & sidewalksroads & sidewalks

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Streetscape ImprovementsStreetscape Improvements

Landscaping and TreesLandscaping and TreesDecorative LightingDecorative LightingStreet FurnitureStreet FurniturePlantersPlantersBannersBannersGFIs for Seasonal GFIs for Seasonal DecorationsDecorationsPublic ArtPublic ArtPublic SquaresPublic Squares

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSESStreet Street FurnitureFurniture

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSESDecorative Decorative

LightingLighting

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSESGateways Gateways and Kiosksand Kiosks

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

LandscapingLandscaping

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSESPublic SquaresPublic Squares

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSESBannersBanners

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Branded Street SignsBranded Street Signs

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Hanging Baskets & PlantersHanging Baskets & Planters

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSESPublic ArtPublic Art

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

AntiAnti--Postering SleevesPostering Sleeves

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSESMuralsMurals

Mural Program provides grants of up to Mural Program provides grants of up to $5,000 $5,000

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Festivals & Festivals & EventsEvents

Taste of the DanforthTaste of the DanforthNautical FestivalNautical FestivalCabbagetown FestivalCabbagetown FestivalTaste of The KingswayTaste of The KingswaySalsa on St. ClairSalsa on St. ClairTaste of Little ItalyTaste of Little ItalyFusion of Taste Fusion of Taste Junction Arts FestivalJunction Arts FestivalChinatown FestivalChinatown FestivalHalloweekHalloweek

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSESFestivals & Festivals & Special Events Special Events

ProgramProgram

Annual fund of Annual fund of approx. $40,000 approx. $40,000 Support given to Support given to approximately 16 approximately 16 events annuallyevents annuallyFocus on assisting Focus on assisting new eventsnew events

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSESSafety & Safety &

CleanlinessCleanliness

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Commercial FaCommercial Faççade Improvementade Improvement

City grant of up to $10,000 ($12,500 for corner City grant of up to $10,000 ($12,500 for corner properties)properties)Available to commercial properties within BIAsAvailable to commercial properties within BIAsCovers up to 50% of the cost of faCovers up to 50% of the cost of faççade ade renovations renovations Eligible Improvements: Brick Cleaning, Eligible Improvements: Brick Cleaning, Restoration, Windows/Doors, Lighting, Signage, Restoration, Windows/Doors, Lighting, Signage, Wheelchair AccessWheelchair Access

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Commercial FaCommercial Faççade Improvementade Improvement

Before After

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Commercial FaCommercial Faççade Improvementade Improvement

Before After

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Commercial FaCommercial Faççade Improvementade Improvement

Before After

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

HOW DOES A BIA WORK?HOW DOES A BIA WORK?Is run by a volunteer board, Is run by a volunteer board, Elected from its membersElected from its membersMost BIA boards budget to retainMost BIA boards budget to retaina coordinator/managera coordinator/managerSmaller BIAs depend on municipalSmaller BIAs depend on municipalstaff and TABIA for direction, staff and TABIA for direction, administration and adviceadministration and adviceMonthly InterMonthly Inter--departmental departmental meetings involving city meetings involving city departmental staff, individual departmental staff, individual BIABIA’’s, chaired by TABIAs, chaired by TABIAThe local councillor is a member The local councillor is a member on the Board on the Board Chapter 19Chapter 19

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

HOW TO START A BIAHOW TO START A BIA1.1. ESTABLISH A STEERING COMMITTEEESTABLISH A STEERING COMMITTEE

2.2. DETERMINE COMMUNITY INTERESTDETERMINE COMMUNITY INTEREST

3.3. HOLD AN OFFICIAL PUBLIC MEETINGHOLD AN OFFICIAL PUBLIC MEETING

4.4. MAKE FORMAL REQUEST TO CITYMAKE FORMAL REQUEST TO CITY

5.5. CITY CLERK CONDUCTS POLLCITY CLERK CONDUCTS POLL

6.6. IF POLL FAVOURABLE, COUNCIL IF POLL FAVOURABLE, COUNCIL APPROVES BYAPPROVES BY--LAWLAW

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

HOW IS A BIA FUNDED?HOW IS A BIA FUNDED?4 possible ways to determine a business4 possible ways to determine a business’’s contribution to a BIA:s contribution to a BIA:

Assessed ValueAssessed Value(Ontario Tax system)(Ontario Tax system)

$500,000

Cubic Cubic feet/meters of feet/meters of

businessbusiness

Square Square feet/meters feet/meters of businessof business

Linear frontageLinear frontage

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

HOW IS A BIA FUNDED?HOW IS A BIA FUNDED?PROPERTY OWNER LEVY CALCULATION

BIA Annual Budget

($100,000)

TOTAL COMMERCIAL ASSESSMENT OF THE BIA

($58,900,000)- square meters- linear frontage- cubic meters

=

AssessedProperty Value($225,000)- square meters- linear frontage- cubic meters ANNUAL

LEVY

($382.00)

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

NEW DIRECTIONSNEW DIRECTIONSIndustrial areas/districts are using BIA techniquesto inject vibrancy and recognition in to their areas

Liberty Village BIA a high tech and media pocket with a significant number of live/work units is located in an old industrial area in the heart of Toronto.

Emery Village with over 700 industrial properties is also a BIA

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

PATTERNS OF BIA PROGRESS PATTERNS OF BIA PROGRESS STREETSCAPESTREETSCAPE

Streetscape improvements such as Streetscape improvements such as planters, garbage receptacles, kiosks planters, garbage receptacles, kiosks and benchesand benches

PROMOTION AND SPECIAL EVENTSPROMOTION AND SPECIAL EVENTSThemes, festivals, parades and special Themes, festivals, parades and special eventsevents

RETAIL MIXRETAIL MIXDeveloping the mix needed to attract Developing the mix needed to attract and retain shoppersand retain shoppers

EDUCATIONEDUCATIONEducating the small business person Educating the small business person so the BIA can stay competitiveso the BIA can stay competitive

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

DODO’’S AND DONS AND DON’’TsTs

1.1. Must be community drivenMust be community driven2.2. Must be community managedMust be community managed3.3. Create partnershipsCreate partnerships4.4. Plan for maintenancePlan for maintenance5.5. Make legislation/rules simpleMake legislation/rules simple6.6. Leave room for diversityLeave room for diversity7.7. Consider twoConsider two--tier levy systemtier levy system

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

13149$579,0001.29Corso Italia#

8104$653,0001.33College Promenade9

336$1,062,0001.35Church- Wellesley Village8

7107$422,0001.20Bloordale Village7

20226$602,0001.28Bloorcourt Village6

16214$1,428,0001.43Bloor Yorkville5

6143$1,223,0001.27Bloor West Village4

366$530,0001.23Bloor by the Park3

9105$1,287,0001.35Bloor Annex2

20210$887,0001.28Beaches1

Toronto BIAs Value Change

2005 to 2008

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSESUsing people counting to Using people counting to validate BIAs successesvalidate BIAs successes

SERVING OVER 27,000 NEIGHBOURHOOD BUSINESSES

Understanding patterns and performance withintown centres