Post on 18-Dec-2015
Presented by Donald Thomas
How to Get High Powered Sponsors to Fund Your
EventsRegardless of the Size of your Business
Goals:
1. How to Get Started
2. How to Get Your First Sponsor
3.What Works/Doesn't Work when approaching Sponsors
You Can Get Sponsors If You Are:
• Event Producer
• Speaker & Author
• Self-help Expert
• Small Business
• Filmmaker
• Non-profit charity
• Heath & Wellness
• Social Entrepreneur
• Coach
• Website or Blogger
• Athlete
• Magazine & Podcast
• Entertainer
• Internet TV & Radio
Sponsorship Allows You To:
• Avoid Stress in your Business Finances
• Create memorable events that give attendees lasting impressions
• Operate in the Black
• Create an Additional Revenue Steam so You Can Grow Your Business Instead of
Just Looking to Pay Your Expenses
With Sponsorship:
• You can avoid debt ridden loans
• Gain Exposure and Credibility
• Create Connections with Influential Decision Makers
• Gain Media and PR Opportunities
• Amazing Perks
Sponsorship Spending Continues to Grow
Total North American Sponsorship SpendingTotal Global Sponsorship Spending
Misunderstandings about Sponsorship
• Your Business is Not Big Enough
• You Need to Be A Non-Profit
• You Need To Be Involved in Sports or An Athlete
• Sponsorship is Beyond Your Reach
G1C Lifestyle Story
Pictured above: Donald Thomas with Alf Nucifora, Chairman Luxury
Marketing Council of San Francisco;
Pictured left: Donald Thomas
Pictured left: Donald Thomas with Club Sportiva
Pictured above: Donald Thomas with American Laser Skincare
Pictured above: Donald Thomas with Ferrai Maserati of San Francisco
People to People: Branding & Marketing Book
• How companies are reaching people in the 21st Century Media Marketing Era
• Small Business Owners & Individual Brands had a need to find out how to position their brands and market their products/services in the 21st Century
Digital Media Era
• Loaded with great content and seamless stories detailing how to successfully
brand and market your company, products and/or services
Style De Vie Exhibition
• 1st Sponsors included Marquis Jet by NetJets, Ferrari Maserati, Whole
Foods, and Home Depot
• Corporate Sponsors have included American Laser Skincare, Bank of
America, British Motor Car Distributors, American Airlines, Office
Depot, and Dell.
Tips To Get High Powered Sponsors
• Create a Sponsor Contact Board• Ensure you have the correct benefits for the
correct sponsors• If possible, make a face-to-face or phone
appointment• Be specific about your demographics and what
audience you attract• Ask for what you’re worth!
• Ensure your Sponsors are well-represented. (Promote them!)
• Have a kick ass, creative sponsor proposal. If you don’t have that, don’t waste their time!
Trends in Sponsorship
• 2nd Tier Sponsorship Opportunities
• Your sponsor proposal is crucial to your success
• Increasing competition in the Industry
Reasons Corporations Favor Sponsorship
• Damage Control• Increase Sales• Entertain Clients• Grow Brand Loyalty• Reach out to Target
Market• Greater Exposure
• Forge Brick & Mortar Sales
• Praise Long-Term Customers• Increase
Customer Base• Territorial Growth
Sponsorship Categories
• Luxury & Exotic Cars
• Fashion & Haute Couture
• Jewelry & Watches• Boats & Yachts• Lifestyle• Travel• Private Jets &
Helicopters
• Investment• Spirits & Haute
Cuisine• Cosmetics & Beauty• Home
Entertainment, Sound & Vision
• Hotels & Resorts• Banking & Finance
Don’t Undervalue Your Worth
• Request large sums
• Make sure your benefits match their needs
• If your pricing is too low, corporations won’t the value in
working with you
Have a Kick Ass Sponsor Proposal
Without an impressive Sponsor Proposal, you won’t even get in the door!
What’s in the Sponsor Proposal?
• Objectives for Sponsors
• About the Project
• Gains for Sponsors
• Media Advantages
• Levels of Sponsorship and Fees
Creativity in the Sponsor Proposal
The crowd applauded loudly as he and his co-host were recognized by the California Assembly for the general betterment of the people of California by exhibiting Art, Architectural Landscape, Exotic Cars and more… He then realized how much an effect these events had on the people in attendance! He thanked all the sponsors that made it possible.
What’s the Buy-In For Your Sponsors?
• Branding to Their Demographic
• Speaking Opportunities
• Promotion & Signage
• Sampling, On-Site Sales
• Award Presentations
How to Attract Corporate Sponsors
• Contact companies and ask for the Marketing Department
• Attend Trade Shows and/or Seminars. Talk to the exhibitors and sponsors
and get a feel of what they are looking for when participating at
these events. • Check out what other events,
projects, etc. are doing and who their sponsors are
Relationships are CRUCIAL
• Ask the prospective sponsor what their objectives and long-term goals
are before going in your pitch
• If possible, schedule face-to-face visits rather than phone meetings
• Introduce yourself by phone rather than e-mail
You Can Get Sponsors If
• You have big goals and ambitions• You want to have an effect on
other’s lives• You want to finance your
events/projects without debt
• You’re just beginning• You have little or no experience
Secrets to Sponsorship Virtual Training
Here’s What You’ll Walk Away With:• Prototypes of How to Write Your Pitch Letter
• Guidance on Having Your Sponsors Renew Year after Year• 30 Day Action Plan to Get You Up And Running
• Blueprint for Writing a Sponsor Agreement Contact• Phone Dialogue Script
• Knowledge of How To Leverage Media to Get Corporate Sponsors and MORE…
Business Sponsorship Achievement
Special Bonuses for You!
Diagram for Creating Your Own Sponsor Proposal and
Receiving $10,000-$100,000 per year from Sponsors.
Secrets to Sponsorship Virtual Training
Numerous Tips on How to Target, Approach, and Close Sponsors.
Sample Proposal
$997 Value
$497 Value
Business Sponsorship Achievementhttps://secretstosponsorship.event.brite.com
Special Bonuses for You!
Diagram for Creating Your Own Sponsor Proposal and
Receiving $10,000-$100,000 per year from Sponsors.
Secrets to Sponsorship Virtual Training
Numerous Tips on How to Target, Approach, and Close Sponsors.
Sample Proposal
$997 Value
$497 Value
Business Sponsorship Achievementhttps://secretstosponsorship.event.brite.com