Presented by Donald Thomas

How to Get High Powered Sponsors to Fund Your

EventsRegardless of the Size of your Business

Goals:

1. How to Get Started

2. How to Get Your First Sponsor

3.What Works/Doesn't Work when approaching Sponsors

Write Down Your Biggest Goals?

What Would It Take To Accomplish Your Goals More Quickly?

Reasons Most Goals Are Not Reached

Lack of Information and/or Exposure

Lack of Funds

You Can Get Sponsors If You Are:

• Event Producer

• Speaker & Author

• Self-help Expert

• Small Business

• Filmmaker

• Non-profit charity

• Heath & Wellness

• Social Entrepreneur

• Coach

• Website or Blogger

• Athlete

• Magazine & Podcast

• Entertainer

• Internet TV & Radio

Sponsorship Allows You To:

• Avoid Stress in your Business Finances

• Create memorable events that give attendees lasting impressions

• Operate in the Black

• Create an Additional Revenue Steam so You Can Grow Your Business Instead of

Just Looking to Pay Your Expenses

With Sponsorship:

• You can avoid debt ridden loans

• Gain Exposure and Credibility

• Create Connections with Influential Decision Makers

• Gain Media and PR Opportunities

• Amazing Perks

Sponsorship Spending Continues to Grow

Total North American Sponsorship SpendingTotal Global Sponsorship Spending

Misunderstandings about Sponsorship

• Your Business is Not Big Enough

• You Need to Be A Non-Profit

• You Need To Be Involved in Sports or An Athlete

• Sponsorship is Beyond Your Reach

G1C Lifestyle Story

Pictured above: Donald Thomas with Alf Nucifora, Chairman Luxury

Marketing Council of San Francisco;

Pictured left: Donald Thomas

Pictured left: Donald Thomas with Club Sportiva

Pictured above: Donald Thomas with American Laser Skincare

Pictured above: Donald Thomas with Ferrai Maserati of San Francisco

People to People: Branding & Marketing Book

• How companies are reaching people in the 21st Century Media Marketing Era

• Small Business Owners & Individual Brands had a need to find out how to position their brands and market their products/services in the 21st Century

Digital Media Era

• Loaded with great content and seamless stories detailing how to successfully

brand and market your company, products and/or services

Style De Vie Exhibition

• 1st Sponsors included Marquis Jet by NetJets, Ferrari Maserati, Whole

Foods, and Home Depot

• Corporate Sponsors have included American Laser Skincare, Bank of

America, British Motor Car Distributors, American Airlines, Office

Depot, and Dell.

Tips To Get High Powered Sponsors

• Create a Sponsor Contact Board• Ensure you have the correct benefits for the

correct sponsors• If possible, make a face-to-face or phone

appointment• Be specific about your demographics and what

audience you attract• Ask for what you’re worth!

• Ensure your Sponsors are well-represented. (Promote them!)

• Have a kick ass, creative sponsor proposal. If you don’t have that, don’t waste their time!

Trends in Sponsorship

• 2nd Tier Sponsorship Opportunities

• Your sponsor proposal is crucial to your success

• Increasing competition in the Industry

Reasons Corporations Favor Sponsorship

• Damage Control• Increase Sales• Entertain Clients• Grow Brand Loyalty• Reach out to Target

Market• Greater Exposure

• Forge Brick & Mortar Sales

• Praise Long-Term Customers• Increase

Customer Base• Territorial Growth

Sponsorship Categories

• Luxury & Exotic Cars

• Fashion & Haute Couture

• Jewelry & Watches• Boats & Yachts• Lifestyle• Travel• Private Jets &

Helicopters

• Investment• Spirits & Haute

Cuisine• Cosmetics & Beauty• Home

Entertainment, Sound & Vision

• Hotels & Resorts• Banking & Finance

Don’t Undervalue Your Worth

• Request large sums

• Make sure your benefits match their needs

• If your pricing is too low, corporations won’t the value in

working with you

Have a Kick Ass Sponsor Proposal

Without an impressive Sponsor Proposal, you won’t even get in the door!

What’s in the Sponsor Proposal?

• Objectives for Sponsors

• About the Project

• Gains for Sponsors

• Media Advantages

• Levels of Sponsorship and Fees

Creativity in the Sponsor Proposal

The crowd applauded loudly as he and his co-host were recognized by the California Assembly for the general betterment of the people of California by exhibiting Art, Architectural Landscape, Exotic Cars and more… He then realized how much an effect these events had on the people in attendance! He thanked all the sponsors that made it possible.

What’s the Buy-In For Your Sponsors?

• Branding to Their Demographic

• Speaking Opportunities

• Promotion & Signage

• Sampling, On-Site Sales

• Award Presentations

How to Attract Corporate Sponsors

• Contact companies and ask for the Marketing Department

• Attend Trade Shows and/or Seminars. Talk to the exhibitors and sponsors

and get a feel of what they are looking for when participating at

these events. • Check out what other events,

projects, etc. are doing and who their sponsors are

Relationships are CRUCIAL

• Ask the prospective sponsor what their objectives and long-term goals

are before going in your pitch

• If possible, schedule face-to-face visits rather than phone meetings

• Introduce yourself by phone rather than e-mail

You Can Get Sponsors If

• You have big goals and ambitions• You want to have an effect on

other’s lives• You want to finance your

events/projects without debt

• You’re just beginning• You have little or no experience

Are YOU Ready to Get Sponsors In the Door and Be My Next Success

Story?

Secrets to Sponsorship Virtual Training

Here’s What You’ll Walk Away With:• Prototypes of How to Write Your Pitch Letter

• Guidance on Having Your Sponsors Renew Year after Year• 30 Day Action Plan to Get You Up And Running

• Blueprint for Writing a Sponsor Agreement Contact• Phone Dialogue Script

• Knowledge of How To Leverage Media to Get Corporate Sponsors and MORE…

Business Sponsorship Achievement

Special Bonuses for You!

Diagram for Creating Your Own Sponsor Proposal and

Receiving $10,000-$100,000 per year from Sponsors.

Secrets to Sponsorship Virtual Training

Numerous Tips on How to Target, Approach, and Close Sponsors.

Sample Proposal

$997 Value

$497 Value

Business Sponsorship Achievementhttps://secretstosponsorship.event.brite.com

Special Bonuses for You!

Diagram for Creating Your Own Sponsor Proposal and

Receiving $10,000-$100,000 per year from Sponsors.

Secrets to Sponsorship Virtual Training

Numerous Tips on How to Target, Approach, and Close Sponsors.

Sample Proposal

$997 Value

$497 Value

Business Sponsorship Achievementhttps://secretstosponsorship.event.brite.com