Presented by:C4C #3

Madison BellAshley Lawrence

Anna Radliff

Tervis Tumbler

• Objective• Benefits– Primary– Secondary

• Target Audience• Creative Strategy• Message Strategy• Message Appeal• Key Copy Points

TV Ad“Tervis Tough”

Magazine Ads

Cosmopolitan Magazine

Full Page Bleed: 8 ¼ X 11 1/8

Audience: 34% of readers are between the ages of 18 and 24.

Men’s Fitness Magazine

Full Page Bleed: 8 x 10 ¾

Audience: 18.4% of readers are between the ages 18-24 .

Radio Ad

* No Tervis Tumblers were harmed in the making of this recording!

Out of Home Media

3 D Sidewalk Murals

Thank You!

Questions?

References• Cosmo Media Kit-

http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=4249741&category_id=27809&category_code=rate

• Cosmo Demographic Profile- http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=360482&category_code=read&category_id=27810

• Men’s Fitness Media Kit- http://www.fit-pregnancy.com/mediakits/mens_fitness/pdf/production_specs_09.pdf

• Men’s Fitness Demographic Profile- http://www.fit-pregnancy.com/mediakits/mens_fitness/pdf/demo_profile.pdf