p. 1

All in One Relationship MarketingSoftware Suite

Let’s have a talk about Marketing Automation

Segmentation

Scenarios

Automationsp. 2

Agenda

A few reasons why you should use segmentation

Insights about your customers & prospects

Right content to the right segment

Increase brand image

Increase open rates

Increase fidelity

Evoltuion in real time of your contact status

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Examples

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Actito

Scenario

A scenario is a marketing story with several purposes

Increase your client knowledge

Segmentation capabilities

Testing differents CTA, subjects, contents, …

Automation

Now it’s time to Empower&

Automate all the stuff

p. 8

Actito

p. 9

Sharing Time

Jonathan.wuurman@actito.com