Post on 21-Jun-2020
FINANCIAL HighlightsFINANCIAL Highlights
NINE Q1’14 FINANCIAL HIGHLIGHTSRevenue
Unit : Million Baht
Q1’2014 Revenue structureP k t O li Other -31 MB.
Q
86 81 355 359 100 69-5 MB.
-6%
4 MB.1%
Pocket book10%
Children & Comics
Foreign Newspaper & Magazine
26%
Online1%
Other income
7%
31 MB.-31%
86 81 355 359 100 69
Q4 12 Q4 13 Q1 Q4'12 Q1 Q4'13 Q1 13 Q1 14
Comics39%
TVQ4-12 Q4-13 Q1-Q4 12 Q1-Q4 13 Q1-13 Q1-14Net Income Assets Liabilities EquityFinancial Position
17%
3 3 24 20 10 2
-4 MB.-16%
232 226353
530 532Unit : Million Baht Unit : Million Baht-8 MB.-80%
3 3 2
Q4-12 Q4-13 Q1-Q4'12 Q1-Q4'13 Q1-13 Q1-14167
761 757186353
Year 2012 Year 2013 Q1 14Q Q Q Q Q Q Q Q Year 2012 Year 2013 Q1-14
3
NINE StrategyNINE Strategy
OPPORTUNITIES
TV FOCUSOPPORTUNITIES
FROM
DIGITAL TV DIGITAL TV
TELEVISIONTELEVISION
ObjectivesObjectives
To produce quality TV programmes for family, teens and children
Serve both Nation TV and NOW channels and other stations in need to fulfill mandatory children programmes
To co-produce, co-invest in children and family programmesp g
MarketMarket
Advertising spending in family and children TV market Bt Bt1.4 billion on free-to-air TV in 2013
Demand rising with new digital TV stations to meet g gmandatory requirement
Synergy with NINE publications, events and digital products, interactivep ,
PotentialsPotentials Partnership Strategy
NINE TV
Content Hub & MKTContent Hub & MKT
MCOT / MONO
Channels
PB Plus Academy
Casting & Grooming MCChannels
& TV Production
Star Hollywood
Studio & BoardcastingStudio & Boardcasting
Content Development (Edutainment Variety for Modern Families)(Edutainment Variety for Modern Families)
ตองสนก ฉลาด รอบร ตองฉลาด มความเปนเลศระดบอจฉรยะ สรางแรงบนดาลใจ
และเทาทน เสนทางความสาเรจ โคชพฒนา
พอแมลกดพรอมกนได ทกษะดานตางๆ
COMING COMING ATTRACTIONSATTRACTIONS
EVENTSEVENTS
กจกรรมทใชภาษาองกฤษเปนสะพานในการสรางแรงบนดาลใจใหเดกไทยในการพฒนาศกยภาพรอบดาน ตลอดจนการแสดงออก รอบดาน ตลอดจนการแสดงออก และความมงมนทจะกาวไปสความสาเรจ และสความเปนมออาชพในอนาคต
PotentialsPotentials
AEC for ASEAN Roadshow 2014 (Sponsored by Ministry ( p y yof Education)
Co-Brand / Sponsorship & Partner with brand and p pcontent integration- Education : Nation University / Be-Bright Academyy g y- Entertainment : Music & Movie license (Disney)- Mobile service provider: dtac / AIS / true- Mobile service provider: dtac / AIS / true- Banking (K-Bank)
IT S- IT : Samsung- Venue : Siam Discovery / BITEC / CPN- etc
PUBLICATIONS
ObjectivesObjectives
To select, publish and sell best selling titles
Local and translated foreign titles
Good selection and right channel marketing will ensure higher marginshigher margins
Book/Cartoon MarketsBook/Cartoon Markets
Total market value: estimated Bt25 billion flat or slight Total market value: estimated Bt25 billion..flat or slight increase this year…
2014 Book Fair encouraging: rose 20% despite political 2014 Book Fair encouraging: rose 20% despite political crisis
E Book market: small base estimated market: Bt20 E-Book market: small base estimated market: Bt20 million…50% increase expected this year.
E commerce sales: estimated Bt800 million E-commerce sales: estimated Bt800 million Cartoons: estimated Bt1 billion…market expanding with
more publishers but actual business sale increase more publishers…but actual business sale increase remains to be seen
In 2014In 2014Book strategy few but bigger titles better marging drive by translated titles
Cartoon strategy new and exciting titles in Japanese cartoon category new and exciting titles in Japanese cartoon category Walt Disney’s…aim again is to raise margin
Global trends: local impactsGlobal trends: local impacts
Two cartoon eventsTwo cartoon events
All Y N d i Kill d All You Need is Killed (Japanese manga launched at the same time as movie)
Doraemon on US TV
NB BooksNB Books
NED BooksNED Books
NEE BooksNEE Books
NJ MagazineNJ Magazine