Presentation on

Competitive Advantages

Walton High tech company Ltd

Company Background

1977

Competitors Analysis

CompetitorRefrigerator

LG SONY SINGER

SAMSUNG

Panasonic

TelevisionLG SAMSU

NGSHAR

PPANASONI

CWHIRLPOO

LS

Air-ConditionLG GENERAL GREE SAMSUNG

Competitors Analysis

Competitors

Market Analysis

Price sensitive people. Electricity availability is related with

demand. Large market by providing

competitive prices. Walton’s primary goal is to capture

the local market.

Market Segmentation

Psychographic Segmentation

Demographic SegmentationGeographic Segmentation

Competitive Advantages

Low production cost. Heavy man power. Less import related costs. Understand the consumers culture of the country. Available resources. Physiological factors.

Market Mix

Marketing Mix

Products

Price Place

Promotion

Products of Walton

Price Comparison

Walton

•42” LCD TV- 75,200

LG•42” LCD TV- 95,000

SONY

•42” LCD TV- 88,000

Transnet

•11.5 CFT-36000

WALTON

•11.5 CFT-29700

LG •11.5 CF-40000

Market Comparison

  Price Quality Variety

Distribution

Scoop For Growth

Walton **** ** * *** ****LG *** **** **** **** **

Sony * *** *** * *Singer *** ** ** ** **

Samsung ** *** ** * *

Floor is open for questions… … … …