Connected Visions Marketing Tour 2013

2

Welcome

EverywhereWork wherever our

members work

InsightsBe great at what

you do

IdentityConnect, find, and

be found

The value we bring to our members

Quiz Time

Most Popular Most Endorsed

Earliest Adopter Most Connected

StevenVanBelleghem

ChrisVanDoorslaer

WouterBeke

DirkOosterlinck

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238,000,000+

registered members (as of August 1st 2013)

7M+

Canada

84M+

USA

13M+

Brazil

4M+

Australia

74M+

EMEA

21M+

India

2M+

South Africa

3M+

DACH

5M+

Italy5M+

France

5M+

Spain

4M+

NL

12M+

UK

1M+

UAE

42M+

APAC

2MBE

238 million minds.One aspirational mindset.

1 – The Mindset Divide research study, TNS, September 2012

Top 3 types of content expected1

Spend Time

Personal Networks

Info on friends

Info on personal interests

Entertainment updates

Invest Time

Professional Networks

Career info

Updates on brands

Current affairs

1

2

3

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CEOs see social as facilitator to relationships

LinkedIn Confidential ©2013 All Rights Reserved

Partnerships

Employees CustomersSOCIAL

SellNever make a cold

call again

MarketConnect most effectively with

professionals

HireEngage the world’s best passive talent

The value we bring to your business

10

Buyers Are Getting Savvier

through decision

making process

60%

First contact

with supplier

Due

diligence begins

Purchase

decision

Consideration

list formulated

nn

11

Content Marketing Growing in Prominence

LinkedIn Confidential ©2013 All Rights Reserved

18.9%2012

Focus nearly

doubled

2013 State of Content Marketing Study – Feb 2013 eMarketer

34.8%2013

n

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LinkedIn has become the

definitive professional publishing platform

We build

relationshipsbetween brands and the world’s professionals to make them both more successful

Brands build relationships with the world’s professionalsby using accurate targeting to deliver relevant content

Target Publish ExtendTarget with accuracyto reach a high quality audience

Publish relevant content in a professional context

Extend through social sharing and extend quality traffic and data to your sites

LinkedIn Confidential ©2013 All Rights Reserved

GroupsBoston ConsultingTop Consulting Firms

Job Title

Head of Online Channels

OccupationFinance Director

Function

Finance

Inferred

Demo

This is how we can reach your audience

Company

INGIndustry

Financial

Size

5000+

LinkedIn Confidential ©2013 All Rights Reserved

Name

Lieven Hassaert Demographics

Male

Geo

Brussels

Connections

500+

SkillsEcommerceStrategyBusiness dev.

Target

Publish with a Purposeusing LinkedIn’s products

LinkedIn Advertising

Company Status Updates

Content Ads

LinkedIn Content

Group Updates Custom API Solutions

Off-Platform Branded

Experiences

Company Pages & Followers

SlideShareChannels

Groups

Display Media

Polls

InMails

Publish

Extend Engagementon and off LinkedIn

Messaging on LinkedIn spreads

throughout the professional network, and brands extend quality traffic and

data from LinkedIn to their sites.

Extend

18

Example: Sponsored Polls

� Engage members and extract professional insight� Receive timely

intelligence from a targeted focus group

� Encourage interaction that fuels earned media

� Tailor the experience with ads displayed by user response

19

The Belgium Market

2mio registered members registered members (as of Sept 6th 2013)

This represents 40% of the workforce*

Source: LinkedIn Internal data*Source:CIA World Fact Book -The size of the Belgian workforce is approximately 5.055 million (2012 est.)

1.6m + people visit LinkedIn on a monthly basis

6.7m + visits to LinkedIn on a monthly basis

28.5m + Page views on LinkedIn on a monthly basis

Source: Quantcast August 2013 data

Source: BE:Europe 2012Base: Belgium Data Only

LinkedIn reaches a larger Director+ monthly audience than other publishers in Belgium

*Net unduplicated Reach – Desktop

39%

2% 1% 1%

Reaches 16% of

Director+ audience

on Tablet monthly

Reaches 27% of

Director+ audience on

Mobile monthly

Source: LinkedIn Internal dataPercentages only for active members in May 2013

• The European commission is the top institution with

80K+ followers

• Janssen Pharma, AB-In-Ben, the European

parliament and BNP Paribas are in the top – 5 with

18K+ followers

18K+ Belgian companies

have a LinkedIn Company Page

Example Audience

86K+ Belgian Decision Makers engage on LinkedIn monthly

Source: LinkedIn Internal dataPercentages only for active members in April 2013

Belgian Decision Makers work at top brands and

institutions

Source: LinkedIn Internal dataPercentages only for active members in April 2013

Targeting : Directors and Above

Geo: UK

How do Belgian members engage with LinkedIn?

Connect &

Communicate

67% Network with

other professionals

Professional Insights

67% Stay up to

date on industry

discussions

Source: LinkedIn Internal dataPercentages only for active members in May 2013

Research People &

Companies

80% Learn about

what other colleagues

& companies are doing

1 in 3 Belgian members are joined a group

Belgian members actively participate on LinkedIn

Belgian Decision Makers actively participate on

LinkedIn

SellNever make a cold

call again

MarketConnect most effectively

with professionals

HireEngage the world’s

best passive talent

Wouter Cappendijkhttp://www.linkedin.com/in/woutercappendijk

Sven Duppenhttp://www.linkedin.com/in/svenduppen

Arjen Soetekouwhttp://www.linkedin.com/in/arjenso

Meet your local TEAM

MARKETING SOLUTIONS 32©2012 LinkedIn Corporation. All Rights Reserved.

Thank you