Personal Branding:

The Art & Power of Being Brand You!

by Frank Short

Presented by Frank Short—Chief Career Catalyst:

► Career Marketing Communications Specialist► Resume & LinkedIn Writer► Personal Branding Expert

Being Brand You

► Former Copywriter with Leo Burnett and DDB Worldwide

► Wrote advertising copy for Nestle, Kellogg’s and General Motors

Being Brand You

Personal Brand Can Help You:

► Keep Your Job

► Get Cooler Projects

► Earn a Promotion

► Land a New Job

Being Brand You

You’ll Get Three Take Aways:

1) Definition of Personal Branding

2) Knowledge of Career Marketing Communications

3) Three Steps to Building Your Brand

Being Brand You

Definition of Personal Branding:

Clarify and Communicate What Makes You Unique and Valuable.

Being Brand You

Discovering Unique Attributes:

► Strengths

► Skills

► Values

► Passions

What’s Your Brand?

Career Marketing Communications:

► Personal Business Cards

► Résumés

► LinkedIn Profiles, and more

Your Personal Brand

Three-Step Program for Creating & Maintaining a Personal Brand

Your Personal Brand

Answer These Questions:

1) Who do you think you are?

2) Who do your colleagues and customers think you are?

3) Who does your boss think you are?

What’s Your Brand?

“To Be or Not To Be…”

Being Brand You

You Are a Brand!

Stand for Something or You Will Stand for Nothing.

What’s Your Brand?

Start Up: Make a Start.Stand Up: Make an Impression.Stand Out! Make a Difference.

What’s Your Brand?

Three Steps of Personal Branding:

► Start Up = Extract

► Stand Up = Express

► Stand Out = Exude

What’s Your Brand?

Step One: EXTRACT

Unearth Your Unique Promise of Value.

What’s Your Brand?

Know Yourself to Grow Yourself.

What’s Your Brand?

Your Unique Branding Statement:

► What Makes You Different, Special and Valuable?

► What Are Your Attributes— Strengths, Skills, Values, and Passions?

What’s Your Brand?

Define Your Brand Community:

Find out who “they” are.

What’s Your Brand?

Tell Your Story.

Get people to know who you are and what you wish to be known for.

What’s Your Brand?

It’s What “They” Think that Counts.

What’s Your Brand?

Step Two: EXPRESS

Communicate Your Brand to Your Target Audience.

What’s Your Brand?

Create Career Marketing Communications Tools.

What’s Your Brand?

Personal Business Cards—Complete with Your Logo and Personal Branding Statement

What’s Your Brand?

“Resumes that Work as Hard as You Do!”

My Branding Statement

LinkedIn Profile— Complete with Photo of You

What’s Your Brand?

Cover Letter that sells benefits of your experience, not just your job history

What’s Your Brand?

Executive Biography

What’s Your Brand?

Business Website—Complete with Blog

What’s Your Brand?

Shout Out Your Brand …

► Clearly

► Cleanly

► Concisely

► Convincingly!

What’s Your Brand?

Step Three: EXUDE Manage Your Brand Environment.

What’s Your Brand?

Be On-Brand in All That You Do.

What’s Your Brand?

Get a Visual Identity.

Show it off on every careermarketing communication.

What’s Your Brand?

Increase Your Career Karma.

Pay it forward to everyone.Go the extra mile.

What’s Your Brand?

Google Yourself Tonight.

Find out what the world says about you.

What’s Your Brand?

Summary:

Evolve and changeResolve to be better.

Being Brand You

The Commercial:

Frank Short Writes Résumés / LinkedIn Profiles / Personal Branding

www.frankshortwrites.com

+1.773.420.3477

The Art & Power of Personal BrandingCopyright © 2011& 2012 by Frank Short – All Rights Reserved