Materials for the Creative Industries

Eva Olde Monnikhof

7 February 2013

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Amsterdam as a global business hub2.3 M inhabitants in the Amsterdam Metropolitain Area.1.2 M jobs178 different nationalitiesWell connectedAir-hub Schiphol/Amsterdam Airport Internet hub: large data centresGood quality of lifeInnovative business climate: early adaptors

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Global Business HubGateway to Europe

A view on Amsterdam

SmartSmart SustainableSustainable InclusiveInclusive

EU2020 – Europe’s Growth Strategy Diversity- Knowledge- Creativity- ConnectivityZuidas/SchipholZuidas/Schiphol Cluster ExcellenceCluster Excellence

Diversity as a strengthDiversity as a strengthCapitalCapital

creative industries

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Creative Industries

The term “creative industries” refers to a range of economic activities, which deal with the generation or exploitation of knowledge and information. They comprise those businesses that deal with the creation, production and/or distribution of creative goods and services as well as with the integration of creative elements into wider processes and other sectors. They build upon a rich and diverse core of cultural heritage and skilful arts and other creative crafts and practitioners, supported by entrepreneurial and innovative services bringing creativity to the market.

Creative industries thus provide products and services in sectorssuch as publishing, media, software, consultancy, advertising, arts, entertainment, design and architecture. Many of these sub-sectors are commercially oriented and part of other sectors. The common element is that hey deal with the creation, production and/or distribution of goods and services that are strongly based on creativity.

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ECIA

The European Creative Industries Alliance (ECIA) was established in 2012 as a part of the “Innovation Union” flagship and the “Industrial Policy” flagship initiatives. It is one of the first concrete measures at European level promoting creative industries and the wider use of creativity by other industries.

ECIA’s task is to strengthen the role of the creative industries as a catalyst for innovation and structural change and to identify how the innovative power of the cultural and creative industries can be supported via new policy instruments.

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materials for creativity

Why?

Because it is needed

Because it is wanted

Because you can

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Needed

Sustainability;

Legislation;

Energy saving;

Wanted

Requested by client;

Early adopter;

Solution;

Wanted

Requested by client;

Up-cycling

Solution;

Because you can

Need for innovation;

Early adopters;

New opportunities;

stimulating new materials

Material libraries such as Materia;

Competions: green fashion competition;

R&D funding;

Valorisation days: think ESA

Invite creative entrepreneurs to test your material

Instruments

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More information

Please visit our websites:

www.aimsterdam.nl

www.creativeamsterdam.nl

www.eciaplatform.eu

www.greenmetropole.nl

Or contact me directly via:

Eva Olde Monnikhof, e.oldemonnikhof@

amsterdameconomicboard.com

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Thank you for your attention!

For inspiration please go to:http://www.youtube.com/watch?v=FvRTHynk9KA(creating an endless chair)

http://www.youtube.com/watch?v=Tsk-24UYFs0(solar sinter project)