ByWesterman, D., Van Der Heide, B., Klein, K. A., & Walther, J. B. (2008).

How do people really seek information about

others?:

Information seeking across Internet & traditional communication

channels

Presented by Lynne Watanabe

What channels + choices do I make?

think about your

TARGET

Lesser known

anonymous

Non-anonymous

…b

ut fi

rst

URT

Uncertainty Reduction Theory

…sorry for the onion analogy

Subsequent research shown to expand URT to dating relationship

Just one channelYo

u’v

e

Got…

ICT Succession Theory(Info. Comm. Tech) at Work

Stephens 2007

Game Time!

Study Conclusions:

• Indiv. more likely to use channels which allow them to maintain anonymity when seeking info about a less-known target.

• When seeking info about ‘well-known’ target, indiv. is more likely to use channels which can ID them.

• Social Networking Tools are fav. for both ID & unID.

•Slide 1-6, 8, 9 from Flickr•Slide 7 from http://www.newzonfire.com/connected.html

Presentation by: Lynne Watanabe

Credits: