COM546 : Evolutions Kathy E. Gill 29 March 2011.
-
date post
19-Dec-2015 -
Category
Documents
-
view
215 -
download
1
Transcript of COM546 : Evolutions Kathy E. Gill 29 March 2011.
![Page 1: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/1.jpg)
COM546 : COM546 : EvolutionsEvolutions
Kathy E. Gill
29 March 2011
![Page 2: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/2.jpg)
![Page 3: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/3.jpg)
Our Brave New World
• We’ll set the stage for the quarter with EPIC2015
• We’ll define technology & communication
• We’ll talk about “what’s new” in new media
![Page 4: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/4.jpg)
What is “technology”?
![Page 5: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/5.jpg)
![Page 6: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/6.jpg)
Technology Is …
1: technical language;
2a: applied science; 2b: a technical method of achieving a practical purpose;
3: a totality of the means employed to provide objects necessary for human sustenance and comfort
![Page 7: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/7.jpg)
Technology, Simply Put
• Knowledge used to solve problems and extend human potential.
• Technology is about enabling change and amplifying its direction.
• Think of it as facilitating the journey not (necessarily) setting the destination.
![Page 8: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/8.jpg)
Technologies Facilitate
• Dominance/influence of any technology is a function of many things (later!)
• The ones we care about have an impact on
communication
![Page 9: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/9.jpg)
Communication
• A process in which participants
create and share information with one another in order to reach mutual understanding (Rogers, 1995).
![Page 10: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/10.jpg)
Non-Mediated
![Page 11: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/11.jpg)
Cave Painting Repro
![Page 12: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/12.jpg)
Printing Press - Type
![Page 13: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/13.jpg)
![Page 14: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/14.jpg)
![Page 15: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/15.jpg)
“Newspapers are energy- inefficient…
Newspapers can't last because of the
situation of energy in this country.”
~Ted Turner, 1979, on launching CNN
![Page 19: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/19.jpg)
Mediated – Personal - PDA
![Page 20: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/20.jpg)
![Page 21: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/21.jpg)
![Page 22: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/22.jpg)
1. Concept of Scarcity
• Gone!
• Bits can be easily shared; atoms cannot• Implications for intellectual property (content
owners now use digital rights management)• Implications for business models (Skype)
• Potentially devastating for an economic system built upon scarcity
![Page 23: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/23.jpg)
2. Distance
• With global networks• Work becomes independent of geography• Consumption becomes independent of
geography• Social groups become independent of
geography• Anything else?
![Page 24: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/24.jpg)
3. Time
• Time Shifting facilitates asynchronous communication• Podcasts• Tivo, ReplayTV• E-mail, voice mail (not IM)• Directly impacts the advertising model for TV,
radio
• For work• Distributed teams• 24x7 work flow
• Anything else?
![Page 25: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/25.jpg)
![Page 26: COM546 : Evolutions Kathy E. Gill 29 March 2011.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649d3e5503460f94a17413/html5/thumbnails/26.jpg)
Credits
• Presentation by Kathy E. Gill• CC share-and-share alike, non-commercial use• [email protected], @kegill
• Flickr CC Images:• Pencil: http://www.flickr.com/photos/ozlady/3353025268/• Two men: http://www.flickr.com/photos/pedrosimoes7/174516788/• Cave painting repro: http://www.flickr.com/photos/mharrsch/116025048/• Printing press type: http://www.flickr.com/photos/thomashawk/172495285/• Telegraph pole: http://www.flickr.com/photos/spodzone/754711341/• UNIVAC: http://www.flickr.com/photos/marals/3821484254/• Girl with PDA: http://www.flickr.com/photos/drew/3127318/• iPad :
http://www.livestream.com/blog/wp-content/uploads/2010/04/ipad1.jpg• 3 : http://www.flickr.com/photos/49968232@N00/88615334/
• “Reflection”: http://csem.flinders.edu.au/courses/Computing/DigitalMedia.jpg