Presentation at WorkLife Event by Young Office

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Transcript of Presentation at WorkLife Event by Young Office

September 27, 2011

Building a story...WorkLife

Bobby Rettew

Monday, October 3, 2011

Monday, October 3, 2011

Alison MeGhee

Connected with brand ambassador via a blog.

“Someday” was the common thread in the online conversation.

Monday, October 3, 2011

The New Workforce...

Monday, October 3, 2011

Social Media Visitor GrowthSearchEngineJournal.com

Monday, October 3, 2011

Users TimelineSearchEngineJournal.com

Monday, October 3, 2011

World’s 3rdLargest CompanySearchEngineJournal.com

Monday, October 3, 2011

Telling Stories...

Monday, October 3, 2011

“She always bought three of everything...”

Monday, October 3, 2011

Legacy DayClemson University

Monday, October 3, 2011

Social Statistics...

Monday, October 3, 2011

Social networks and blogs reach nearly 80% of active US Internet users and represents the majority of Americans' time online.

In the United States...

Monday, October 3, 2011

Females and 18-34 year olds most active social networkers.

In the United States...

Monday, October 3, 2011

Users spend more time on Facebook than any other web brand...53.5 billion minutes on Facebook.

In the United States...

Monday, October 3, 2011

Average Facebook session lasts 37 minutes & Twitter 23 minutes.

In the United States...

Monday, October 3, 2011

400 Million people use Facebook daily.In the United States...

Monday, October 3, 2011

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from social networking site.

In the United States...

Monday, October 3, 2011

Shift In Communication

Styles

Monday, October 3, 2011

Andy ArnoldW. Andrew Law Firm

Monday, October 3, 2011

BeatYourNonCompete.comW. Andrew Law Firm Blog

Monday, October 3, 2011

YouTube ChannelW. Andrew Law Firm

Monday, October 3, 2011

Building the “Mothership”Bridging the story with the Digital/SEO Effect

Monday, October 3, 2011

#BlogChat on TwitterCreated and Hosted by @MackCollier in March 2009

Monday, October 3, 2011

#BlogChat

✤ One of the longest-running Twitter chats is #Blogchat, which started in March 2009.

✤ Each week the group discusses a different topic related to blogging.

✤ Sunday night chat will generate anywhere from 10 to 20 million impressions, reaching close to 2 million people each week.

Monday, October 3, 2011

Staying Connected

4G is a Game Changer

Monday, October 3, 2011

Close to 40% of social media users access social media content from their mobile phones.

In the United States...

Monday, October 3, 2011

Social networking apps are the third most-used among US smartphone owners.

In the United States...

Monday, October 3, 2011

Wrap It Up

Monday, October 3, 2011

Consumers frequently trust the recommendations of their peers, making social media an ideal platform for influencers to spread their ideas and purchase power.

Active social media users are influential offline...

Monday, October 3, 2011

Consumer-created reviews/ratings are the preferred source for information about product/service value, price, and product quality.

Active social media users are influential offline...

Monday, October 3, 2011

Alison MeGhee

Listened, Cared, & Engaged

Monday, October 3, 2011

References

✤ Nielsen Social Media Report: 3rd Quarter 2011

✤ http://blog.nielsen.com/nielsenwire/social/

✤ “Social Media Around The World” Presentation by Steven Van Bellegham

✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

✤ “The Growth of Social Media: An Infograph” by Search Engine Journal

✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

Monday, October 3, 2011

Bobby Rettewhttp://blog.bobbyrettew.com

bobby@bobbyrettew.com864-209-1467

@BobbyRettew

Monday, October 3, 2011