Presentation at WorkLife Event by Young Office
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September 27, 2011 Building a story... WorkLife Bobby Rettew Monday, October 3, 2011
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Transcript of Presentation at WorkLife Event by Young Office
September 27, 2011
Building a story...WorkLife
Bobby Rettew
Monday, October 3, 2011
Monday, October 3, 2011
Alison MeGhee
Connected with brand ambassador via a blog.
“Someday” was the common thread in the online conversation.
Monday, October 3, 2011
The New Workforce...
Monday, October 3, 2011
Social Media Visitor GrowthSearchEngineJournal.com
Monday, October 3, 2011
Users TimelineSearchEngineJournal.com
Monday, October 3, 2011
World’s 3rdLargest CompanySearchEngineJournal.com
Monday, October 3, 2011
Telling Stories...
Monday, October 3, 2011
“She always bought three of everything...”
Monday, October 3, 2011
Legacy DayClemson University
Monday, October 3, 2011
Social Statistics...
Monday, October 3, 2011
Social networks and blogs reach nearly 80% of active US Internet users and represents the majority of Americans' time online.
In the United States...
Monday, October 3, 2011
Females and 18-34 year olds most active social networkers.
In the United States...
Monday, October 3, 2011
Users spend more time on Facebook than any other web brand...53.5 billion minutes on Facebook.
In the United States...
Monday, October 3, 2011
Average Facebook session lasts 37 minutes & Twitter 23 minutes.
In the United States...
Monday, October 3, 2011
400 Million people use Facebook daily.In the United States...
Monday, October 3, 2011
60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from social networking site.
In the United States...
Monday, October 3, 2011
Shift In Communication
Styles
Monday, October 3, 2011
Andy ArnoldW. Andrew Law Firm
Monday, October 3, 2011
BeatYourNonCompete.comW. Andrew Law Firm Blog
Monday, October 3, 2011
YouTube ChannelW. Andrew Law Firm
Monday, October 3, 2011
Building the “Mothership”Bridging the story with the Digital/SEO Effect
Monday, October 3, 2011
#BlogChat on TwitterCreated and Hosted by @MackCollier in March 2009
Monday, October 3, 2011
#BlogChat
✤ One of the longest-running Twitter chats is #Blogchat, which started in March 2009.
✤ Each week the group discusses a different topic related to blogging.
✤ Sunday night chat will generate anywhere from 10 to 20 million impressions, reaching close to 2 million people each week.
Monday, October 3, 2011
Staying Connected
4G is a Game Changer
Monday, October 3, 2011
Close to 40% of social media users access social media content from their mobile phones.
In the United States...
Monday, October 3, 2011
Social networking apps are the third most-used among US smartphone owners.
In the United States...
Monday, October 3, 2011
Wrap It Up
Monday, October 3, 2011
Consumers frequently trust the recommendations of their peers, making social media an ideal platform for influencers to spread their ideas and purchase power.
Active social media users are influential offline...
Monday, October 3, 2011
Consumer-created reviews/ratings are the preferred source for information about product/service value, price, and product quality.
Active social media users are influential offline...
Monday, October 3, 2011
Alison MeGhee
Listened, Cared, & Engaged
Monday, October 3, 2011
References
✤ Nielsen Social Media Report: 3rd Quarter 2011
✤ http://blog.nielsen.com/nielsenwire/social/
✤ “Social Media Around The World” Presentation by Steven Van Bellegham
✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011
✤ “The Growth of Social Media: An Infograph” by Search Engine Journal
✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
Monday, October 3, 2011
Bobby Rettewhttp://blog.bobbyrettew.com
@BobbyRettew
Monday, October 3, 2011
