Post on 18-Jul-2015
Phase 1
Demographic info
• User L: • 19 years old, female, first year university student studying property
management, Australian Chinese, extrovert, socially active and has good knowledge in technology
• User X:• 41 years old, female, extrovert, part-time beauty therapist and property
manager, Australian Chinese, only keep in touch with close friends and has intermediate knowledge in technology
• User A:• 45 years old, male, introvert, full-time architect, Australian, socially
inactive and has good knowledge in technology
User Research
User Research Method
• Interview– Access to internet– Different user group– Record in iTouch– Mention of Privacy– Devised to collect intuitive responses. – Pro/Con, inconvenience– Probing
Reward
User Research Method
• Observation– Fly on the wall– Sat besides them for 30min– Chat to them– Look for their habit/ how they had
accomplished a task– They have more to share whilst using the tools – Template
Findings
• Younger participants owns Facebook, MSN, hotmail, MSNSpace, RenRen, etc. Elder two have mere access to them although have fairly good knowledge in technology because…
• Distraction• Privacy issue
– Uncomfortable to know too much– Keep sth. Away from family member
Findings
• Elder users rarely use social tools to – Familiarize with new friends– Let others to know more about them – Because…
• Younger user tends to make the most use of social networking tools
• The problem they have in common is the distraction and online identity issue
• Other problems: always have to have internet to access those tools(younger), can only use one tool at a time (elder)
• Offline social activity could offers them a more sense of reality and allows them to express themselves better
• They have improved elder’s work efficiency and helped younger user to get in touch with friends in a more convenient way
Problems
• Have too many email accounts to manage• Distract one from work• Hard to keep privacy from family members• Hard to know new people, since online identity could be in
disguise • Can’t compete to face-to-face communication• Would take too much time to manage those accounts• Cannot always receive immediate reply• Always have to have internet to access those tools• Doesn’t provide with a sense of reality• Poor synchronization of phone and computer• Troublesome sharing process
Persona
Henry Mould41Architect
Works independentlyat home
Not too socially active
Has good knowledge intechnology
Persona
• Spent 8 hours on work each day so rarely have time to socialize
• Frequently meet with client face-to-face to discuss about project
• Talk
Thank you!