Welcome

GROUP MEMBERS

Name Student IDMousumi Saha 11 03 28Chisty Raunak Hasan 11 03 34Imtiaz Masroor 11 03 44Rafid Ur Rahman 10 03 28

What Toyota believes…

Internal environment

Intellectual Capital

Lifelong Employmen

t

Extensive Training High Loyalty

Innovation is

encouraged

Production Flexibility

FlexibilityMulti-purpose Machine

Multidimensional Workforce

360 / Supply Network

Customers

Dealer

Distributor

Assembly Plant

Raw Material Supplier

Warehouse

Overseas Network

Parts

Component Supplier

Suppliers Relation

Unused Debt Capacity

Research and Development

Market Share

Market Condition

US China Brazil0

5

10

15

20

25

Comparison of Markets

2005 2013

Toyota GM Ford Volkswagen0

2

4

6

8

10

12

14

16

18

Market Share in Different Market

China US

Competitor

Company Name Average Selling Price (ASP)Toyota Motors $27, 321General Motors $23, 696Volkswagen $29, 212Ford Motors $23, 210

Some ConcernsRegulatory Concern

Green Technologies

Product Recalling

Exchange Rate

Suppliers Bargaining Power

PEST Analysis

• Tax benefits• Strict Regulations

• Buyers Purchasing Power

• Economic Condition Varies

• Solar Ventilation System

• Green Cars

• Changes in lifestyle

• Increased disposable income

Political Economic

Technological

Social

SWOT Analysis

Strength Weakness

Opportunities Threat

Strength

• Loyal and Sustainable Employees & Suppliers• Strong Suppliers Network• Corporate Culture• Diversified Market• Team Production System• Intellectual Capital• Strong R&D Base• Strong Marketing Base• Unused Debt Capacity

Weakness• Geographical Disadvantage• Small Domestic Market• Less Share in Growing Market• SUV, Mini Truck Section

Opportunities• Green Technologies• Flexible Multipurpose Equipment• Early Market Entry in Africa• High Demand of Compact Cars• Appreciation of Yen

Threat• Exchange Rate (JPY-USD)• Competitors Performance in Growing Market• Suppliers Bargaining Power• Threat of Substitutes

TOWS Matrix

External Factors

Strengths (S)• Loyal and Sustainable Employees &

Suppliers• Diversified Market• Intellectual Capital• Unused debt capacity• Strong R&D Base

Weaknesses (W)• Geographical Disadvantage• Small Domestic Market• Less Share in Growing Market• SUV, mini-truck

Opportunities (O)• Demand of Green Cars• Early Market Entry in Africa• High Demand of Compact

Cars• Production Facilities Abroad

SO Strategies Producing Green Cars using strong

R&D base Quick Investment in African Market

using debt capacity

WO Strategies Cutting Down Geographical

Disadvantage Focusing Largely on Growing

market

Threats (T)• Exchange Rate (JPY-USD)• Competitors Performance in

Growing Market• Suppliers Bargaining Power• Threat of Substitutes

ST Strategies Not Putting all Eggs in a Basket Loyal Suppliers less likely to Bargain

WT Strategies Diversified Manufacturing

Operations More importance in Growing

Market than Saturated Market

Internal Factors