SWOT Analysis of Toyota
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Transcript of SWOT Analysis of Toyota
The SWOT analysisCombines strengths and
weaknesses from own product/market audit
Opportunities and threats from environmental analysis
Statement of how current strategy and strengths and weaknesses are relevant to and capable of dealing with changes in the environment
Example SWOT for ToyotaStrengthsRESOURCES (TANGIBLE)High investment in production facilities based on inc profits (£5.85bn); inc sales 7mn cars @ £72bn (up 7.3% against downward industry trend)
RESOURCES (INTANGIBLE)Strong industry position based on reputational (brand image and quality), innovation (NPD success), human (management)
CAPABILITIESMarketing: Right product
mix for markets it serves; clear segmentation, targeting and positioning strategies. Diversified product range (mini to trucks)
R&D: Hybrid technologiesManufacturing: Lean
manufacturing and quality (TQM, Toyota Production System)
Example SWOT for ToyotaWeaknessesSize: operational efficiency demands high volume and world markets are oversupplied hence risk of overcapacity
Economic factors: fluctuating economic conditions of main markets (US & Japan); fluctuating exchange rates can narrow margins
Some recall problems (1 million Yaris with seatbelt problems)
Example SWOT for ToyotaOpportunitiesPolitical/legalEnvironmental protection laws favour hybrid technologies Lexus RX 400L & Prius
EconomicHigh oil prices favour environmentally friendly technologies
SocioculturalChanging consumer
tastesNew segments – urban
youth (Aygo)
TechnologicalSell hybrid
technologies to other producers (eg Ford for SUV hybrid)
SWOT analysis for ToyotaThreatsCompetitive rivalry and oversupply
New entrants from China
Economic slowdown in Pacific/US/Europe
Raw material prices
KEDARESWAR PANDACITE, [email protected]. 98611554549337111133