Agenda1. Mobile update2. What’s your mobile moment?3. Google Glass

jasper olieroockstrategy director

annelies stoltesenior experience designer

confidential

mobile apps for brands

We create and produce mobile experiences for brands

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Mobile update

1. Mobile is the first screen

151 minutes per day on smartphones, 147 in front

of TVs

Source: Millward Brown study 2014

170 minutes per day on smartphones, 85 in front of

TVs

Source: Millward Brown study 2014

stacking v meshing

Source: Millward Brown study 2014

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mobile apps for brands

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10. asdf

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mobile apps for brands

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10. asdf

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mobile apps for brands

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10. asdf

stacking v meshing

Source: Millward Brown study 2014

Source: eMarketer 2014

0

17,5

35

52,5

70

2013

TV Mobile

Ad spend

2. M-commerce lift off

More than half of customers shopped using a mobile device

during 2013 holiday season

50% of orders placed via a mobile device

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MyOrder

H1 2013 m-commerce 11% of e-commerce

Source: Thuiswinkel.org

3. Apple & Google: Iedereen

zijn eigen PA

4. App constellations

5. To beacon or not to beacon

#1 in usage & ‘real world’ shopping

Source: Nielsen / eConsultancy 24 January 2014.

Source: Nielsen / eConsultancy 24 January 2014. Data based on iOS and Android users.

19%17%13%10%8%6%6%5%

AmazoneBay

GrouponshopkickStarbucksWalgreens

Barcode scanner

Target

2:371:101:090:460:340:270:230:22

shopkickeBay

RetailMeNotSephoraAmazonSafewayGroupon

Kroger

Active reach

Overall Top shopping apps

Avg time spent

Source: eConsultancy 24 January 2014

Shopkick

‣ 6M users, most used shopping app at POS

‣ 150 partners (eg. Macy’s, JC Penny, Best Buy, PSP’s, and brands like P&G and L’Oreal)

‣One of the first to integrate Beacon technology in the app and in stores.

Location based

beacon / meatpack shoe hijack

UPDATEN

When is your mobile moment?

101 million US daily mobile users make up 78% of its 128

million daily US users.

1.1 billion online page views versus 1.3 billion page views on

mobile devices.

As of September 2013, 60% of all searches came

from mobile.

In September 2013 more unique people visited ESPN

mobile than ESPN.com.

60% of users use a smartphone app, 80% of active users use

their smartphone.

More than half of customers shopped using a mobile device during 2013 holiday season.

50% of orders placed via a mobile device

Mobile customer journey

50% + 60% + 50% + 80% +

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mobile apps for brands

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Fix & grow

Strategy

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mobile apps for brands

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Fix Evaluate current mobile presence (web & app)

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mobile apps for brands

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Grow-Define mobile roadmap-Increase internal focus-Release fast & often

Are you Google Glass ready?

Google Glass statistieken

0

7,5

15

22,5

30

2014 2015 2016 2017 2018

21,1000

10,6000

3,70002,5000

0,8000

3,7m0,8m 2,5m

10,6m

21,1m

Google Glass verkoop (VS)

Bron: BI Intelligence

In million units

Wat vinden mensen vanGoogle Glass?

Bron: SurveyCrest

Wat vinden mensen vanGoogle Glass?

Bron: SurveyCrest

Wat vinden mensen vanGoogle Glass?

Bron: SurveyCrest

Wat vinden mensen vanGoogle Glass?

Bron: SurveyCrest

Google Glass toegepast

Google Glass & sociale acceptatie

Google Glass plus-en minpunten

Google Glass concepten

Google Glass conclusie

Conclusie

Grote massa nog niet overtuigd Tussenvorm Mogelijke uitkomst voor veel B2B

Google Glass demo

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jasper olieroockstrategy director

annelies stoltesenior experience designer

Thank you