Post on 14-Jul-2015
ServiceMail
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
…powerfull marketing tool for the travel industryto “reach” and to “keep” customers
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit Brief history
• 1999: Travel Service International is founded • 1999: Launched a travel platform with distribution and reservation
system for holiday houses• 2001: Developed a lastminute databank for package holidays • 2004: the launch of a Travel CRS with full content of over all major
Dutch touroperators• 2004 Introduced new trade name : TSi Solutions• 2007: aquired Xentaur websolutions• 2007: aquired full ownership of Objective travel content provider
“Toeristiek” from Reed Business • 2007: aquired full ownership of travel content provider Web@Work
from Thomas Cook Netherlands• Currently specialized in a variety of sophisticated tailor-made solutions
and products for the travel industry• More than 120 staff in 4 locations: Purmerend, Enschede, Groningen
and Poland• Solid investment partners among which Innofund Twente and major
capital investors
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit Recognitions/Awards
• TSi Solutions received honourable mention “Reisrevue Innovatieveer 2008” for the product Toeristiek TravelSearch
• Top 20 position in the “Deloitte Technology Fast 50 2008”
• TSi Solutions winner of the “ReisrevueInnovatieveer 2009”. This prestigious price is awarded for the complete product portfolio and specifically for the products Toeristiek@YourSitewebservices and TS ServiceMail.
• Top 10 position in the “Deloitte Technology Fast 50 Benelux 2009”
• Top 100 position in the “Deloitte Technology Fast 500 EMEA
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit TSi Solutions product lines
• TOERISTIEK TravelSearch – Toeristiek objective content combined with touristic CRS for packages (B2B).
• TOERISTIEK UGC & ServiceMail (B2B & B2B2C).• TOERISTIEK@YourSite- content webservice for integration
Toeristiek data on consumer sites (B2B2C)• TSi WebServices- search,find & bookwebservices (B2B2C).• LANDLORD – Reservation & distribution system for holiday
houses (B2B en B2B2C).• T.O.P.S. – Touroperating Products for Specialists (B2B and
B2B2C).• YourTravelWeb - Travel2.0 web concepts (B2B2C).• TSi TravelCMS Inviso – Specialized Travel CMS with affilinet
solutions
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit TSi Travel Platform
user interfaces with seach, content and bookingpossibilities
Webservice layer for: Package search & Holiday Houses , Toeristiek data, CMS, Book- and paymentservices
All data is linked to the unique identification code (OSI)
Connectivity and import layer
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit The ultimate content combination
Toeristiek objective and detailed descriptions, searchable criteria and realistic photo’s.
Consumer reviewsPhoto’s, video’s
Commercial texts and foto’s of touroperators/suppliers.
Actual packageprices, availability and T/O extra’s includingbooking procedures into T/O backoffice.
Actual weather info Google Maps
Unique codes and coördinates make it possible to combine the various content types to an object.
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
• A powerful,proces driven concept for building up automated contacts between agency and its clients.
• Customers will receive relevant, personalized e-mails, specifically tailored towards their holiday, send in pre-determined intervals between time of booking and their return.
• These e-mails contain special offers for travel related products or services and dynamic check lists. It offers ample sales opportunities for cross selling of car hire, insurance, visa andothers
• The frequented contact with the customer reinforces the relationship between the customer and the travel agent.
What is ServiceMail?
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
• After Sales with "Welcome home” mail and the customerwill be invited to share their holiday experience(customer reviews)
• The lay-out and contents of the mails are in the house style of the agent and sent out on behalf of the agent
• It is possible to optionally extend the concept with studytripsurveys (expert reviews), newsletter module, surveytool for market and / or customer satisfaction research.
• Earnings model with banners and sponsored links (optional).
• The customer data and reviews remain the property of the travel agent
ServiceMail concept
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit White label concept
Some examples of mails from 2 different agents
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
Light:
• M1 Funmail• M2 Special Deal 1• M4 Reminder 1• M6 Welcome home
Medium:
• M1 Funmail• M2 Special Deal 1• M3 Checklist• M4 Reminder 1• M6 Welcome home• M8 Reminder 2
Heavy:
• M1 Funmail• M2 Special Deal 1• M3 Checklist• M4 Reminder 1• M5 Special Deal 2• M6 Welcome home• M7 Special Deal 3• M8 Reminder 2
The agent canchoose from 3 possible schedulesor design a tailormade scheme.
Tailormade schedules
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
M1 Funmail : 7 days after date of bookingM2 Special Deal 1 : between Mail 1 and Mail 3M3 Checklist : 10 days before departureM4 Reminder 1 : 3 days before departureM5 Special Deal 2 : 3 days after departure
(provided the trip lasts longer than 7 daysM6 Welcome Home : On the day of their return homeM7 Special Deal 3 : 4 days after returnM8 Reminder 2 : 7 days after return
Before the trip
During the trip
After the trip
→→→→→
→→→
The actual number of mails send per booking depends on the time between booking date and departure date.
When booking date and departure date are closer to each other,fewer e-mails are being sent.
Depending on the choosen mailoptions, the mails will be send as per the pre-defined schedules as stated below:
When ,where, which?
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
• Is being send 7 days after date of booking, withagents own text and cross sell possibilities.
• Sponsorred links can be included for additionalincome
The name Toeristiek is used for illustrativepurposes only. This will bereplaced by the name, website and email adres of the agent.
Examplevliegwinkel.nl
Advertissementwith online link to their own products(cross selling).
Bol.com
VisumExpressDe TraveldoctorGWK TravelexTNT Post
Travelguides
visa-/pasportservicevaccinations etcForeign exchange serviceForwarding of mail service
Funmail (M1)
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
• Is send between Mail1 (funmail) and Mail3 (checklist)
• Sponsorred advertissements:
Otto dedicated mail € 10,- discount on e,g, bathingsuits
Nuon dedicated mail home security
The name Toeristiek is purely for illustrativepurposes. This will bereplaced by the name, website and email adres of the agent.
Examplevliegwinkel.nl:
Nuon dedicatedmail.
Special deal (M2)
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
• Send 10 days before departure
Dynamic Checklist - items are being shown based on the relevant bookingdata. E.g. For own transport holidays different links are being included than for holidays with flights. .
• With cross sell to own products
• The checklists is build up with different categories.
The name Toeristiek is purely for illustrativepurposes. This will bereplaced by the name, website and email adres of the agent. .
Examplevliegwinkel.nl:
The checklist is printable
Special deal (M3)
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
• Send 3 days before departure
• Advertisements/discountcoupons and/or cross selling:
Mini-checklist
Holland Casino
VisumExpressThe TraveldoctorGWK TravelexNuonTNT Post
Dynamic checklist as a reminder
Discount coupon for the airport casino. Is onlyshown to those travellers eith transporttype : flightand departure SPL. → coupon HCvisa-/pasportserviceVaccinatiions etc.Foreign exchangeHome securityMail forwarding service
The name Toeristiek is purely forillustrative purposes. This will be replacedby the name, website and email adres of the agent.
Special deal (M4)with mini checklist
Examplevliegwinkel.nl:
Different banners and sponsored links.
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
• Is send out on the day of return
• with special offers and link to the evaluation box
Wine discount
Just EatMr. TicketWebprint
Dynamically included based on booking data E.g. if destination France . The customer will be offered a discount on French wines.online foodserviceSpecial offer: 100 free photo’s and/or 2 free cards
Direct link to the evaluationbox to shareexperience (customerreview).
Examplevliegwinkel.nl:
In this cse the destination is no “wine”country and thereforespecial offer for wineswill not appear.
Welcome Home e-mail (M6)aftersales
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
Landingpage evaluatiesysteem (standaard)
Example: Toeristiek “experts” (b2b).
Customer can winnsome fabulous prizes
Tailormade examplevliegwinkel.nl:
Landing page evaluation system
Evaluation system landing page
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
Pre-selected if the required data from the backoffice is available. (batch delivery or xml processing)
Evaluation system survey form
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteitEvaluation system
photo’s/video’s uploading
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteitReviews in travelagent
application (b2b)
Ask your customersto share theirexperience after theirholiday(acco/place/region/ tips etcvia Service mail
Expert reviews (via Expert link)
Customer reviews…
Review
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
Logo Toeristiek is forillustration purposes only
Example vliegwinkel.nl:
A customer can sign offany time..
Sign-off page
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
Back office TSi mailserver
Booking/changes
cancellation
ServiceMails- …- …- …Welcome home
Evaluation system(incl. photo/video)Quality controlUGC
Database
Own qualitysystem(optional)
Booking ID
The reviews are available via T@YS webservice or can be included in the different consumer interfaces TSi is offering.
The reviews remain the property of the travel agent
Also visible in Toeristiek TravelSearch
Information can be importedin different formats.
The travelagent gets analert in case of a negativereview, in order to reactimmediately.
The flow
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
De campagne bestaat uit diverse mails, met elk een eigen query waarin staat geformuleerd wanneer de mail verstuurd moet worden.
Elke mail is gekoppeld aan een controle rapport.
Elke mail heeft een link naar de afmeldpagina en andere relevante informatiepagina’s.
‘Data driven’ campaign:
Every 10 minutes, the system checkes the data base for customers criteria in order to determine the relevant mails to be send out based on the pre-definedbusiness rules. The service mails will be send out full automatic.
Datadriven campaignsServiceMail
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
• Process driven system for building up automatic customer contacts (after sales).
• Content of the mails are highly relevant due to personalised and dynamic data
• Flexible and affordable
• Elaborate Reporting tool for clicks and management info
• Additional revenues from cross selling, banners and sponsored links
• Interactivity by hyperlinks to relevant websites/ webpages.
The advantages of TS ServiceMail
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit Elaborate reporting tool
Reporting tool
• number of e-mails deliverd• views per e-mail • clicks per link • etc.
Filtered on
• date• user• delivery of the e-mail
TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000
E-mail: info@tsi-solutions.nlwww.tsi-solutions.nlwww.toeristiek.nl
Professionaliteit door kwaliteit
ServiceMail is an innovating product of TSi Solutions thatsupports the travel industry in building up quality customercontacts.
The TS ServiceMail concept offers a wide range of cross sellopportunites for additional revenues.
Interested? We are happy to answer your questions.
TSi Solutions
Sales- and ServiceMail team
Interested?