Post on 09-Jul-2015
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Insights into Dynamic Packaging
Axel Mueller
Commercial Director
Amsterdam
12th October 2012
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Agenda
Dynamic Packaging
New Dynamics
New Entrants
New Business Models
New Opportunities
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ravelT
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Agenda
Dynamic Packaging
New Dynamics
New Entrants
New Business Models
New Opportunities
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ravelT
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ment
What is Dynamic Packaging?
Traditional Packaging
At the beginning of the season, the tour operator composes his fixed offers and delivers fixed travel packages
Dynamic Packaging
At the time of the traveler's request, various travel components are combined automatically.
Packages with opaque Pricing
Shopping Basket
Traveller combines single components step by step from various sources.
Packages often with transparent Pricing
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>40% of all packages sold online in Germany are dynamic
2008 2009 2010 2011 2012
34%
28%
72%
83%
66%
17%
(forecast)
58 %in Q1/2012
42%in Q1/2012
38%
62 %
Pre-Packaged
Dynamic
Data Source: TT DynaPack customers, B2C bookings, 80% DE, 20% FR, CH, AT, UK
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Comparison: Traditional vs. Dynamic Packages
• No differenceHotel
Category
• Dynamic longer
• Dynamic more trips ≠ 7, 14
Travel Duration
• Dynamic higherAverage
Price
• Dynamic higherMargin
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Agenda
Dynamic Packaging
New Dynamics
New Entrants
New Business Models
New Opportunities
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New Entrants
• Ancillary Revenues
• Sell distressed inventoryAirlines
• Expand business beyond “flights”
• Leverage existing traffic / reachOTAs
• Cost efficient / no legacy
• White-label offeringVirtual TO
• “Holiday Package” Expertise
• Just-in-time production, daily pricedTraditional TO
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Agenda
Dynamic Packaging
New Dynamics
New Entrants
New Business Models
New Opportunities
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Business Model Options in Dynamic Packaging
A B C D
Fulfillment & Customer service
Content Sourcing & Production
Product Management
Brand & Distribution
How deep do you want to enter the value chain in Packaging?
Where are your core competencies?
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Business Model Options in Dynamic Packaging
A B C D
Fulfillment & Customer service G
fR JT
Vto
urs
Content Sourcing & Production
Product Management
Brand & Distribution
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ravelT
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Agenda
Dynamic Packaging
New Dynamics
New Entrants
New Business Models
New Opportunities
© 2
012 T
ravelT
ain
ment
Agenda
Dynamic Packaging
New Dynamics
New Entrants
New Business Models
New Opportunities
© 2
012 T
ravelT
ain
ment
Traveltainment – The Amadeus Leisure Group
Traveltainment combines
• advantages of a cache based production
• with the flexibility of a „shopping basket based“ solution
• and allows merged display to combine both worlds
Dynamic
Packaging