Presentatie axel mueller

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Insights into Dynamic Packaging

Axel Mueller

Commercial Director

Amsterdam

12th October 2012

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Agenda

Dynamic Packaging

New Dynamics

New Entrants

New Business Models

New Opportunities

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What is Dynamic Packaging?

Traditional Packaging

At the beginning of the season, the tour operator composes his fixed offers and delivers fixed travel packages

Dynamic Packaging

At the time of the traveler's request, various travel components are combined automatically.

Packages with opaque Pricing

Shopping Basket

Traveller combines single components step by step from various sources.

Packages often with transparent Pricing

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Expedia is #3 “Tour Operator” in the UK

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Thomas Cook leading „Dynamic TO‟ in France

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>40% of all packages sold online in Germany are dynamic

2008 2009 2010 2011 2012

34%

28%

72%

83%

66%

17%

(forecast)

58 %in Q1/2012

42%in Q1/2012

38%

62 %

Pre-Packaged

Dynamic

Data Source: TT DynaPack customers, B2C bookings, 80% DE, 20% FR, CH, AT, UK

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Average DynaPack share: 40%

Where and when does Dynamic Packaging work?

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Comparison: Traditional vs. Dynamic Packages

• No differenceHotel

Category

• Dynamic longer

• Dynamic more trips ≠ 7, 14

Travel Duration

• Dynamic higherAverage

Price

• Dynamic higherMargin

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Agenda

Dynamic Packaging

New Dynamics

New Entrants

New Business Models

New Opportunities

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New Entrants

• Ancillary Revenues

• Sell distressed inventoryAirlines

• Expand business beyond “flights”

• Leverage existing traffic / reachOTAs

• Cost efficient / no legacy

• White-label offeringVirtual TO

• “Holiday Package” Expertise

• Just-in-time production, daily pricedTraditional TO

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Agenda

Dynamic Packaging

New Dynamics

New Entrants

New Business Models

New Opportunities

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Business Model Options in Dynamic Packaging

A B C D

Fulfillment & Customer service

Content Sourcing & Production

Product Management

Brand & Distribution

How deep do you want to enter the value chain in Packaging?

Where are your core competencies?

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Business Model Options in Dynamic Packaging

A B C D

Fulfillment & Customer service G

fR JT

Vto

urs

Content Sourcing & Production

Product Management

Brand & Distribution

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Agenda

Dynamic Packaging

New Dynamics

New Entrants

New Business Models

New Opportunities

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Why are they successful?

ContentUser

Experience

TechnologyReach

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Agenda

Dynamic Packaging

New Dynamics

New Entrants

New Business Models

New Opportunities

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Traveltainment – The Amadeus Leisure Group

Traveltainment combines

• advantages of a cache based production

• with the flexibility of a „shopping basket based“ solution

• and allows merged display to combine both worlds

Dynamic

Packaging

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Tom van Diest Axel Mueller

Country Manager Traveltainment Benelux Commercial Director Traveltainment

[email protected] [email protected]

Rene Schukkink

Commercial Director Amadeus Benelux

[email protected]

THANK YOU

Presentatie axel mueller

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