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INNOWIZ | How About a
Creative Design Process?Creative Design Process?
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LIDERES ACADEMICOS
CIES VANNESTE | 23 FEBRUARY 2011
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CREATIVE THINKINGCREATIVE THINKING
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THINKING
PATTERNS
AND
HABITS
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CREATIVE THINKING
BREAKING
PATTERNS
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FIVE BASIC PRINCIPLES
FOR CREATIVE THINKING
IGOR BYTTEBIER
CREATIVITY TODAY!
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CREATIVE OBSERVATIONCREATIVE OBSERVATION
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POSTPONING JUDGEMENTPOSTPONING JUDGEMENT
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FLEXIBLE ASSOCIATIONSFLEXIBLE ASSOCIATIONS
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DIVERGEDIVERGE
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DEVELOP IMAGINATIONDEVELOP IMAGINATION
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WHY DO WE NEED
TO BE CREATIVE?TO BE CREATIVE?
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CREATIVITY
DEFINITION
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CREATIVITYCREATION & ORIGINALITYCREATIVITY
CREATION & ORIGINALITY
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CREATIVITYVARIATION & SELECTIONCREATIVITY
VARIATION & SELECTION
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CREATIVITYEVOLUTION
CREATIVITY
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ORDER & CHAOS CREATIVITY
ORDER & CHAOS CREATIVITY
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CREATIVITY
AND INNOWIZAND INNOWIZ
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[ RESEARCHER ] [ DESIGNER ] [ PRODUCTION ][ MANAGER ]
How can creativity be stimulated and structured
both in industry and education ?
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HOW ARE YOU CREATIVE?
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HOW ‘WELL-ORGANIZED’ PEOPLE
DEAL WITH THE WORLDDEAL WITH THE WORLD
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HOW ‘CHAOTICCHAOTICCHAOTICCHAOTIC’’ PEOPLEHOW ‘CHAOTICCHAOTICCHAOTICCHAOTIC’’ PEOPLE
LOOK AT THE WORLD
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STRUCTURED PEOPLE
NEED INSPIRATION
CHAOTIC PEOPLE
NEED A METHOD
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METHODAWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES
INSPIRATIONINSPIRATIONVISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE
CUSTOMIZED TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT; INNOWIZ FOR YOU
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METHODMETHOD
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TRIZ BASICS
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INNOWIZ TRANSLATION
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IDEAGENERATION
IDEASELECTION
ITERATIVE THINKING
PROBLEMDEFINITION
IDEAREALISATION
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5 MINUTE
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PARADOX OF
CREATIVE PROCESSESIMPORTANCE OF
DECISIONS
KNOWLEDGE
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PARADOX OF
CREATIVE PROCESSES
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CYCLE THINKINGCREATIVITY
CYCLE THINKINGCREATIVITY
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FRACTAL THINKINGCREATIVITY
FRACTAL THINKINGCREATIVITY
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CREATIVITYMINDSWITCHING
CREATIVITYMINDSWITCHING
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ATTITUDE
Research journalist, reporter on the
spot, searching for boundaries,
information and defining the
assignment (box) & looking for
opportunities (out of the box).
PROBLEM DEFINITION
opportunities (out of the box).
POINTS OF INTEREST
question (need or opportunity),
stakeholders, deadlines, planning,
deliverables, possibilities, restrictions,
strengths and weaknesses.
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ATTITUDE
stand-up comedian, advertiser,
adventurer. Open up, accept, let
go.
POINTS OF INTEREST
IDEA GENERATION
POINTS OF INTEREST
Many ideas, speed, flexibility, keep
moving, don’t stop until the
deadline is reached.
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IDEA SELECTION
ATTITUDE
Lawyer, retrieve useful information
from a wild bunch of ideas, collect
evidences and arguments, prepare
a plea, prepare a plan B.
POINTS OF INTEREST
Trim, underpin, rank, enrich.
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IDEA COMMUNICATION
ATTITUDE
Salesman, politician, negotiator,
crisis manager,…
POINTS OF INTEREST
Restructure your story according Restructure your story according
to the audience, focus on the
interest of your audience, create a
win-win …
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INSPIRATIONINSPIRATION
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CLASSICAL CREATIVITY TECHNIQUES
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DIGITAL ANALOGUE
WEB 2.0 CREATIVITY TECHNIQUESCommunities, Hyperlinked, Personalized Content, Delocalisation, Exhibitionism, Speed, Trends
[ Visual Thesaurus] [ More inspiration ]
[ Tilt viewer ] [ Many eyes] [ Rapid prototyping ] [ Moodboard ]
[ Post-it wall ][ Sketching ]
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TIME TEAM THINK TYPE PHASE
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CUSTOMIZEDCUSTOMIZED
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CREATIVITYA PERSONAL MATTER
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THE QUESTION IS NOT,
"How smart am I?“
THINK
IT’S RATHER,
HOW am I smart?
Howard Gardner
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ROGER SPERRY BRAIN
Nick Souter, breakthrough thinking
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PAUL MACLEAN BRAIN
Nick Souter, breakthrough thinking
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NED HERRMANN BRAINNick Souter, breakthrough thinking
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THE GAMEPLAYTHE GAMEPLAY
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TEACHING CREATIVITYTEACHING CREATIVITY
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CREATIVITYCREATIVITYKNOWLEDGE
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CREATIVITYCREATIVITYSKILLS
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CREATIVITYCREATIVITYATTITUDE
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PRODUCT
PRESENTATION
COMMUNICATIONCOMMUNICATION
ORGANISATION
WAY OF LIFE
METHOD
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GOOGLE FRIDAYSOn Google Friday team members are
encouraged to set aside their normal day-to-
day work and instead “play” with technologies
that interest them and may have a use in the
Library. It’s a very interesting approach to
development and leads to high motivation
within the team to explore and innovate. Birte
and Hans explained that everyone looks
forward to Google Friday as they enjoy theforward to Google Friday as they enjoy the
opportunity to be be creative, test new ideas,
mix with colleagues in the team that they may
not normally work with and try things that
might fail but doing so in a comfortable,
unpressured environment. Some of the
developments that come from Google Friday
are implemented, others are after discussion
are set aside but in the knowledge that
something was learned from the experience
and work.
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UGLY WORKING PROTOTYPES
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BIG BROTHER IS WATCHING YOUBIG BROTHER IS WATCHING YOU
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CREATIVE RELIGION
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ALTERNATIVE JURY’SALTERNATIVE JURY’S
ALTERNATIVE MEETING
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SILENT FRIDAY
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EVOLUTIONS
IN OUR CAMPUSIN OUR CAMPUS
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Play,Mate!Play,Mate!
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