Presentacion cies

INNOWIZ | How About a

Creative Design Process?Creative Design Process?

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CIES VANNESTE | 23 FEBRUARY 2011

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CREATIVE THINKINGCREATIVE THINKING

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THINKING

PATTERNS

AND

HABITS

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CREATIVE THINKING

BREAKING

PATTERNS

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FIVE BASIC PRINCIPLES

FOR CREATIVE THINKING

IGOR BYTTEBIER

CREATIVITY TODAY!

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CREATIVE OBSERVATIONCREATIVE OBSERVATION

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POSTPONING JUDGEMENTPOSTPONING JUDGEMENT

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FLEXIBLE ASSOCIATIONSFLEXIBLE ASSOCIATIONS

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DIVERGEDIVERGE

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DEVELOP IMAGINATIONDEVELOP IMAGINATION

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WHY DO WE NEED

TO BE CREATIVE?TO BE CREATIVE?

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CREATIVITY

DEFINITION

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CREATIVITYCREATION & ORIGINALITYCREATIVITY

CREATION & ORIGINALITY

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CREATIVITYVARIATION & SELECTIONCREATIVITY

VARIATION & SELECTION

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CREATIVITYEVOLUTION

CREATIVITY

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ORDER & CHAOS CREATIVITY

ORDER & CHAOS CREATIVITY

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CREATIVITY

AND INNOWIZAND INNOWIZ

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[ RESEARCHER ] [ DESIGNER ] [ PRODUCTION ][ MANAGER ]

How can creativity be stimulated and structured

both in industry and education ?

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HOW ARE YOU CREATIVE?

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HOW ‘WELL-ORGANIZED’ PEOPLE

DEAL WITH THE WORLDDEAL WITH THE WORLD

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HOW ‘CHAOTICCHAOTICCHAOTICCHAOTIC’’ PEOPLEHOW ‘CHAOTICCHAOTICCHAOTICCHAOTIC’’ PEOPLE

LOOK AT THE WORLD

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STRUCTURED PEOPLE

NEED INSPIRATION

CHAOTIC PEOPLE

NEED A METHOD

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METHODAWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES

INSPIRATIONINSPIRATIONVISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE

CUSTOMIZED TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT; INNOWIZ FOR YOU

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METHODMETHOD

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TRIZ BASICS

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INNOWIZ TRANSLATION

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IDEAGENERATION

IDEASELECTION

ITERATIVE THINKING

PROBLEMDEFINITION

IDEAREALISATION

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5 MINUTE

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PARADOX OF

CREATIVE PROCESSESIMPORTANCE OF

DECISIONS

KNOWLEDGE

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PARADOX OF

CREATIVE PROCESSES

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CYCLE THINKINGCREATIVITY

CYCLE THINKINGCREATIVITY

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FRACTAL THINKINGCREATIVITY

FRACTAL THINKINGCREATIVITY

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CREATIVITYMINDSWITCHING

CREATIVITYMINDSWITCHING

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ATTITUDE

Research journalist, reporter on the

spot, searching for boundaries,

information and defining the

assignment (box) & looking for

opportunities (out of the box).

PROBLEM DEFINITION

opportunities (out of the box).

POINTS OF INTEREST

question (need or opportunity),

stakeholders, deadlines, planning,

deliverables, possibilities, restrictions,

strengths and weaknesses.

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ATTITUDE

stand-up comedian, advertiser,

adventurer. Open up, accept, let

go.

POINTS OF INTEREST

IDEA GENERATION

POINTS OF INTEREST

Many ideas, speed, flexibility, keep

moving, don’t stop until the

deadline is reached.

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IDEA SELECTION

ATTITUDE

Lawyer, retrieve useful information

from a wild bunch of ideas, collect

evidences and arguments, prepare

a plea, prepare a plan B.

POINTS OF INTEREST

Trim, underpin, rank, enrich.

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IDEA COMMUNICATION

ATTITUDE

Salesman, politician, negotiator,

crisis manager,…

POINTS OF INTEREST

Restructure your story according Restructure your story according

to the audience, focus on the

interest of your audience, create a

win-win …

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INSPIRATIONINSPIRATION

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CLASSICAL CREATIVITY TECHNIQUES

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DIGITAL ANALOGUE

WEB 2.0 CREATIVITY TECHNIQUESCommunities, Hyperlinked, Personalized Content, Delocalisation, Exhibitionism, Speed, Trends

[ Visual Thesaurus] [ More inspiration ]

[ Tilt viewer ] [ Many eyes] [ Rapid prototyping ] [ Moodboard ]

[ Post-it wall ][ Sketching ]

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TIME TEAM THINK TYPE PHASE

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CUSTOMIZEDCUSTOMIZED

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CREATIVITYA PERSONAL MATTER

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THE QUESTION IS NOT,

"How smart am I?“

THINK

IT’S RATHER,

HOW am I smart?

Howard Gardner

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ROGER SPERRY BRAIN

Nick Souter, breakthrough thinking

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PAUL MACLEAN BRAIN

Nick Souter, breakthrough thinking

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NED HERRMANN BRAINNick Souter, breakthrough thinking

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THE GAMEPLAYTHE GAMEPLAY

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TEACHING CREATIVITYTEACHING CREATIVITY

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CREATIVITYCREATIVITYKNOWLEDGE

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CREATIVITYCREATIVITYSKILLS

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CREATIVITYCREATIVITYATTITUDE

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PRODUCT

PRESENTATION

COMMUNICATIONCOMMUNICATION

ORGANISATION

WAY OF LIFE

METHOD

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GOOGLE FRIDAYSOn Google Friday team members are

encouraged to set aside their normal day-to-

day work and instead “play” with technologies

that interest them and may have a use in the

Library. It’s a very interesting approach to

development and leads to high motivation

within the team to explore and innovate. Birte

and Hans explained that everyone looks

forward to Google Friday as they enjoy theforward to Google Friday as they enjoy the

opportunity to be be creative, test new ideas,

mix with colleagues in the team that they may

not normally work with and try things that

might fail but doing so in a comfortable,

unpressured environment. Some of the

developments that come from Google Friday

are implemented, others are after discussion

are set aside but in the knowledge that

something was learned from the experience

and work.

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UGLY WORKING PROTOTYPES

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BIG BROTHER IS WATCHING YOUBIG BROTHER IS WATCHING YOU

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CREATIVE RELIGION

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ALTERNATIVE JURY’SALTERNATIVE JURY’S

ALTERNATIVE MEETING

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SILENT FRIDAY

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EVOLUTIONS

IN OUR CAMPUSIN OUR CAMPUS

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Play,Mate!Play,Mate!

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