Post on 10-Dec-2014
description
Marketing Tools That Are Powerful,
Measurable & Affordable!
Social Media Marketing &
Facebook-Commerce
(f-Commerce)
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SOCIAL MEDIA MARKETING an integrated initiative using Facebook,
eNewsletter , Pinterest and website technologies to drive potential
customers to a company store.
MANAGEMENT/SALES TRAINING classes that are facilitated per the needs of a specific store and are usually held
at a store site.
SPECIAL EVENT PROGRAMSevents designed to act as a vehicle in
which the effective sales behaviors and strategies learned during a Premier Training Seminar are applied to a
fabulous special event.
Introduction
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Ron Bill CEO
Sam HartmannDirector of Sales
Yvonne Bill Director of Finance
Ashley Hartmann
Manager – Store Fronts and Data
Bases
Shellie Bill COO
Melissa AllenDirector of eMail
Marketing
Jimmy PatrickManager of Newsletter
Development
Melissa HugginsDirector of Facebook
Marketing
Premier Consulting Innovations Organization Chart
Julianne MooreManager of
Pinterest Marketing
Organization
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There are many forms of Social Media. The four key ones for jewelers today are provided by Premier resulting in the most powerful, inexpensive and comprehensive Social Media Package in the market today through the integration of these four major technology platforms.
• eNewsletters
• f-Commerce
Harness the Power of Social Media
Social Media
Premier is a certified presenter for Constant Contact ‘s Expert
Presenter Program.
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Our Missionprovide access to
effective training and promotional programs that in the past were
difficult for independent jewelers to afford.
Premier is Affiliated with:
• Training for a fraction of in-store costs
• Timely tips to meet today’s challenges
• Access to the latest technologies
• Learn how your peers are surviving
• Introduction to new products
Next Jewelers Marketing Workshop – Fall of 2012
JM Workshop
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Facebook CampaignsCutest CoupleValentine’s DayMother’s DayFather’s DayScavenger HuntHonoring HeroesBlack FridayFacebook Party12 Days of ChristmasSisters are Special
Social Media
eNewsletters Facebook Postings Facebook Advertising Facebook Campaigns Pinterest
Selling & Advertising Through a
Facebook Page
Social Media Marketing & f-Commerce
F-CommerceSocial Media Marketing
The Premier Approach
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Monthly eNewsletter
Monthly eNewsletters
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eMail Blast
Special Occasion eMail Blast
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Facebook Posting
Facebook Posting
“Sisters are Special” began at noon on 7/28 with 1192 “fans”...
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Facebook Posting
Facebook Posting
“Fans” grew to 1,282 at9:30 pm 7/28
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Facebook Posting
Facebook Posting
Three more pictures were added before 9:30 pm 7/28.
On 8/12/2011Stambaugh Jewelers had 2,369 “fans”At the beginning of campaign 1,192 “fans”.
97 Pictures were posted in the campaign.
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Facebook Advertising
Facebook Advertising
Example of a Premier Post
Premier posts two to three times per week on a store’s facebook page independent of a special campaign or advertising.
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Facebook Advertising
Facebook Advertising
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Facebook Campaigns
Facebook Campaigns• Cutest Couple• Valentine’s Day• Mother’s Day• Father’s Day• Scavenger Hunt• Honoring Heroes• Black Friday• Facebook Party• 12 Days of Christmas• Sisters are Special• Others
Campaigns
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2011 Mom's Day Campaigns
Store Start End Fan Gain
Alan Miller Jewelers 350 1714 1364
Jackson Diamond Jewelers 0 339 339
Melancon Jewelers 151 1562 1411
Necker's Jewelers 525 1642 1117
Stambaugh Jewelers 392 1225 833
The Gem Collection 902 1691 789
Trinity Jewelers 1265 2288 1023
Watchmaker's Diamond & Jewelry 0 349 349
Wilkerson Jewelers 539 1437 898
HIGHLIGHTS OF CAMPAIGN
Average Growth per store: 363
Most Growth Melacon Jewelers 1,411
Most Growth Beginning with Zero Fans: Watchmaker’s Diamond & Jewelry 349 Jackson Diamond Jewelers 339
Highest Total Fans at End of Campaign E.M. Smith Jewelers 10,414 Trinity Jewelers 2,288 Alan Miller Jewelers 1,709
History of a Campaign“Mother’s Day 2011”
55 Stores Participated 5 Stores had zero “fans” to start Campaign was ten days Total gain in “fans” 19,982
Campaigns
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History of a Campaign“Cutest Couple 2012”
51 Stores Participated Average gain in “likes” 464 Campaign was ten days Total gain in “likes” 23,690
Cutest Couple Contest Start
Contest End
"likes" Gain
% Increase
Michael Eller Diamonds 639 1,364 725 113.46%D. Geller and Son 2,554 3,412 858 33.59%Lasker Jewelers 1,301 2,184 883 68.87%Stambaugh Jewelers 2,464 3,370 906 36.77%Harris Jeweler 1,505 2,480 975 64.78%Amidon Jewelers 2,312 3,316 1,004 43.43%Mincemoyer Jewelry 80 1,210 1,130 1412.50%Miner's North Jewelers 1,338 3,398 2,060 153.96%The Karat Patch 1,843 4,105 2,262 122.73%
Highlights of Campaign
Campaigns
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Storefront
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Storefront
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Up to four Campaigns per Year
Summary
Summary of Social Media ServicesFacebook o Manage “business page” o Post fun comments designed to create interaction with “fans”o Work with your staff to post key information o Manage major “fan growth campaigns” throughout the yearo Post videos on Facebook pageo Utilize Facebook page to grow your email listo Optional: Create Facebook ads
Up to six Facebook Campaigns per Year
eNewsletters o CUSTOM Design eNewsletter templateo Provide consistent branding of the store to the marketo Manage email databaseo Create twelve monthly eNewsletterso Create unlimited marketing email blasts o Utilize eNewsletters to grow your Facebook “fans”
OPTIONALFacebook Store - “an electronic catalog”o Design of store front bannero Create presence on facebook pageo Install and establish store front productso Maintain store front and provide needed updates
ALL for only$395 per Month with no
commitments
The Premier staff has over 70 years of experience in the jewelry business and serves stores throughout the U.S.
Management and Supporto Every other month data analysis report for facebook and email listso Every other month Premier eNewslettero Experienced staff in producing professional eNewsletters and successful facebook campaigns
Pinteresto Set up your Pinterest accounto Create customized boardso Update & maintain boards by “pinning” current products & trends