Prelims

**1. Richard Branson usually associated

the word Virgin with almost all of his business ventures.

However the only exception was when he launched this Condoms brand. Deciding that the word Virgin would not go down well with a Condoms brand, he came up with this other name. Now, what was the name of this brand??

Mates

**2. What are the celebrities, who refuse

to endorse products in ads, called in marketing

terminology?

Virgins

3. "I knew a trade name must be short,

vigorous, incapable of being misspelled to an extent that will destroy its identity, and in order to satisfy the trademark laws, it must mean nothing". Who said this and for which brand?

George Eastman

4. Kleenex and Huggies are brands of

which company?

Kimberly-Clark

5. Which automobile giant was

suspected to have a hand in the assassination of Archduke Franz Ferdinand on June 28,1914 which led to the outbreak of WWI? 

6. General Dwight D. Eisenhower sent

a telegram requesting 10 _______ plants for the troops overseas on June 29, 1943. At the beginning of the war, Robert W. Woodruff, president of _______, issued an order to "see to it that every man in uniform gets _______ for five cents wherever he is and whatever it costs the Company.“ Fill in the blank.

7. This company came into existence as M/S Bachraj Trading Corporation Private Limited in November 1945.What is it more famous as, today ?

BAJAJ

8. It was called Racal Telecom when it

was formed in 1984 as a subsidiary of Racal Electronics Ltd. It became an independent company seven years later, at which time it changed its name to ?

9. 'Father, Son & Co.' is a book based

on a Company.

Name all three i.e Father, Son & Co.

• Thomas Watson Sr.• Thomas Watson Jr.

**10. The Daily Planet at Elsternwick is

listed on the Melbourne Stock Exchange. What is so special about this listing?

First Brothel to be listed on any stock exchange

11.

Daughter’s name is Mercedes

12. In Middle ages, the Vatican City also

used to be in Business. What did they sell?

Tickets to Heaven

13. It was being considered to name the

product Jersey and Highland Milk. This product that was launched to challenge the Swiss domination in this category was ultimately called ___________.

14. On July 23rd, 2003 two companies

signed an agreement: Air India and APCO. According to the agreement, what item will be exclusively provided to Air India by APCO?

Providing 6000 Sarees for Air-Hostesses

15. The name of this 94 year old

product translates into English as 'Soul Enlightenment". It was created by Hakim Hafiz Abdul Majeed. What?

Rooh Afza

**16. What is Santa Claus Effect with

respect to an average US teenager’s behavioral pattern?

The US Teenager’s Tendency to lose virginity during Christmas

17.

Bernie Ecclestone

18. On August 4,1922 the entire

telephone system of US & Canada was switched off. What was the reason?

Alexander Graham Bell died

Who is their Brand Ambassador?19.

20. Which famous brand name is

derived from a combination of two words, that means’ dead' in French and 'one' in German?

Mort means Dead & Ein means One

21.Till the State Bank of Pakistan was established in 1948,which institution acted as the central bank of Pakistan?

Reserve Bank of India

**22. “Sheelajit” was a product that was

extensively marketed in India a few years ago. How is it commonly known in other parts of the world?

Viagra

23. Which company is commonly

known as “The Document Company”?

Xerox

24. Which Internet term originally

meant "harmless, creative fun"?

Hacking

25.