PRDA

Your Total Social Media Solution Provider

● Douglas White has over 20 years of digital expertise

● Founded in 2004● Launched first video portal in Hong Kong● Launched Harbour City's first social media

program● Hong Kong's first global CSR campaign● Hong Kong's first 1 million+ view video

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PRDA

PRDA is based on over 20 years of experience in leveraging digital platforms to build communities and spread ideas and harvest data uses a proven process to deliver quality social media initiatives with transparency, predictability and measured results

is passionate about promoting and protecting your brand

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About Us

Mary Meeker of KPCB Internet Trends

May 30, 2012

http://www.kpcb.com/insights/2012-internet-trends

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Reference

Our World

OldAdvertisingSideVideoViralPushPrint

NewInterestingCentreBurstSocialPullPixel

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Asia

764,435,900

1,076,681,059

20%/27%

Europe

425,435,571

518,512,109

53%/63% penetrationNorth America

259,561,000

273,785,413

76%/75%

NA + Europe < Asia

Potential - Asia is online!

● Facebook■ 800/1 Billion registered users■ Translated into more

languages than any other application

● Twitter■ 50/170 million active users

every day■ 1.6 billion search queries per

day● Sina Weibo

■ China's leading SNS■ 200/300+ million registered

users

Social sites

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Age myth

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www.PRDA.Asia

?

How do you manage your media

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Subscribers in Hong Kong

100,000

1,000,000

3,200,000/4,078,000

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Community

Reputation Demographics

Data analysis

InfluencersCopy write Trends

Translation Key wordsSEO

Visible

Reporting

MonitoringCreative

Tip of the iceberg

● Video● Blogs● Forums● Articles● Bookmarks● Mobile● Social Sites● SMR● Micro sites

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PRDA - 9 channels

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● Views○ Using a range of

medium to communicate with fans increases views and shares

● Sentiment○ Creating a deep and

broad range of brand positive content protects against negative sentiment

● Search○ Properly written and

search engine optimised content increase search ranking

● Syndication○ Branded channels

with loyal fans always receptive to

messages

9 channels why? Social media funnel

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1. Listen

2. Content creation

3. Publish4. Engage

5. Analytics

How we do it? Proven process

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Listening (monitoring) is the most important component of social media strategy. It is the front line for brand protection and effectively influencing online conversations. PRDA uses proprietary applications to track real time conversations.

Listen to:● Who● Where● How● Customer info● Competitor info● Sentiment● Crisis alerts

1 Listen

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Be part of the conversation. Influence and add value. Be relevant to your fans. With effective listening comes the knowledge to craft relevant content.

Content:● Relevant● Exciting● Influential● Search optimised● Colloquial/ local● Shareable● Positive

2 Content creation

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Content published to branded sites. Using 9 channels and proper placement, brand content has maximum impact. With effective listening comes the knowledge to place and participate effectively in conversations.

Publish:● Branded● 9 channels● Targeted● Multilingual● Country specific

3 Publish

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Engagement is unique to social media. Amplify positive messages. Interact with fans. Manage conversations and protect the brand. With effective listening comes the knowledge to enhance fan's brand experience and influence sentiment.

Engage:● Fan experience● Amplify positive● Minimise negative● Q/A● Influence● Community management

4 Engage

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Business needs results. Analytics along with KPI's can demonstrate ROI or equivalent media value. Social media should be an investment that pays dividends

Analytics:● ROI● Brand positioning● Conversion● Share of voice ● PR● Offset other marketing budgets

5 Analytics

Thank you

Thank you

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Some clients

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Trends

● Mobile● China● Language

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Trends

Mobile subscriptions in A/P and developing countries outpace rest of world, however mobile broadband lags

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Trends

Mobile subscriptions in A/P and developing countries outpace rest of world, however mobile broadband lags

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Next steps

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PC to Mobile

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PC to Mobile

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My predictions - Big 5

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My predictions - Games

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My predictions - pure mobile

Instagram Beats Twitter in Daily Mobile Users for the First Time, Data Says

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China

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GFW

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China - pay to play

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Fast Facts

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Luxury brands on China social media

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Luxury brands on China social media

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BBS and Forums in China drive a significant amount of traffic. They are the single biggest influencer of brand decisions online. Ease of use, free to access. But have limitations.

● No community● Less influence● Competition with noise

BBS and Forums

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Language

2013

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integration, staffing, advertising and measurement are all key areas of focus for social media strategists in 2011.

2011

www.PRDA.Asia

integration, staffing, advertising and measurement are all key areas of focus for social media strategists in 2012.

2011

Integration and Analytics

Thank you