Pragma presentatie

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Reclame 2.0Consumers show the way

Vincent Everts

woensdag 3 februari 2010

Reclame 2.0Consumers show the way

Vincent Everts

Who isVincent Everts?

InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

Videoblogger

Talk to Me!

• kassa

Make your own company TV Channel

find, collect, publish

www.yubby.comwoensdag 3 februari 2010

http://www.yubby.com

What are we going to talk about?

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

Web1.0

7

How do we spend our time?

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

12

IMPACT ON BUSINESS

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

DELL Case

Dell notebooks

17

tekst

E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org

Online bestedingen

2008: 5,5 miljard euro

+30%

ProductinformatieSocial toolswoensdag 3 februari 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

kindle

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

37

38

39

40

41

beta

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Who talks

70 miljoen weblogs120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of17 posts per seconde

Japanees #1 weblog taal (37%)Engels #2 weblog taal (33%)Chinees #3 weblog taal (8%)

70 miljoen weblogs120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of17 posts per seconde

Japanees #1 weblog taal (37%)Engels #2 weblog taal (33%)Chinees #3 weblog taal (8%)

Blogs demografie

Bron: Technorati 2008woensdag 3 februari 2010

Blogs demografie

Free

Professional

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

RSSwoensdag 3 februari 2010

RSS Readers

Email is broken

Communication 2.0

Why callvia computer?

It’spersonal!

The phenomenon

80

“What are you doing in 140 characters”

Customer service

It’s now mainstream!

tweetdeck

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationwoensdag 3 februari 2010

Revisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

Web 2.0 Trend:Co-Creation

49

Social Networking

88

Internet goes mobile

Mobile internet is where internet was 5 years ago

94

New services:location, location, location

94

New services:location, location, location

Android for the rest of us

Video Everywhere

3515-02-07 ROOS - Regionale TV in 2010 35woensdag 3 februari 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

3515-02-07 ROOS - Regionale TV in 2010 35woensdag 3 februari 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

Internetvideois not just YouTube!

Tudou.com bigger YouTube

Online video is the most popular online entertainment, with more than 1 in 2 (50%) Europeans watching video

An increase of over300% since 2006

TV can survive next toPVR & internet

But doesn’treceive undivided

attention...woensdag 3 februari 2010

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

With these HD devices anyone can do it!

Easy & everywhere

• Create videos with ease• Let customers create

videos about youwoensdag 3 februari 2010

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

Produce your own TV

Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized

Lifestreaming

Life blogging with mobile without installation

Find, Collect, Publish

Find

Find35+ sources (more on the way)

+35 video sources

& more to follow!woensdag 3 februari 2010

+35 video sources

& more to follow!woensdag 3 februari 2010

Collect

Drag & dropEdit meta dataSee previews

Player page

Manage video

Publish it with widgets

Friends & profiles

Elections 2.0

Obama Girl

Elections 2.0

Voice+SMS+Email+web+Blogging+Facebook,

+Video+IM

= Unified Communication

Marketing

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

Vincent Everts

http://www.vincente.nl

mailto:vincent@everts.net

E-commerce worldwide

2008: 400 billion euro

+25%

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