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Practical Applications of Social Learning: Why, Where and

How to Use It

Today’s Session:

July 19, 2011

Today’s Sponsors:

GoToWebinar Attendee Interface1. Viewer Window 2. Control Panel

Tips for the Webinar:

(800) 263-6317 or (805) 690-5753

Tweeting? Please use this tag: #UsingSocial

Today’s Speakers:David J. BirnbaumVP, LearningColdwell BankerDavid.Birnbaum@Realogy.comOffice: 973 407 5696Twitter @davidonwheels

Mike StacySVP, Learning & PerformanceAptara Corp.Mike.Stacy@Aptaracorp.comOffice: 214 783 5432

Audience Poll

5

Is Social Learning an Important Part of Your

Organization’s Overall Learning Strategy?

• Yes

• Not yet, but planning for it now/ expect to in the future

• No

David J. Birnbaum

Vice President - Learning

Coldwell Banker Real Estate, LLC &

Coldwell Banker Commercial

Practical Applications of Social Learning:

Why, Where and How to Use It

6

Informal Learning vs Structured Learning

On the job experience

Manager Coaching

Peer Mentoring / Reviews

SME

Collaboration

Intranet

Info, Documentation, Job Aids

Learning Mngmt System (LMS)

Traditional Class,

Virtual/Webex

Videos, Podcast,

Self-paced Online

Continuous,Reinforced

7

Ideas, documents, videos etc – shared by employees - not created by the L&D department

Web 2.0 features

Users interact or collaborate with each other Users are creators of content, in contrast to websites where

users are passive viewers of content created for them.

Virtual community (e.g. Facebook) Social-networking sites, blogs,

wikis, video-sharing sites

Voices.com 8

Social Learning (Web 2.0) Portal…

Support informal learning Enable employees to connect, collaborate,

socialize online, and learn Reinforce structured learning events.

Social learning occurs in either formal/structured or informal settings...– A breakout in a classroom where students discuss their

ideas – A comment on a blog

(is more informal because there’s no control from a live facilitator)

Informal Learning vs Structured Learning

On the job experience

Manager Coaching

Peer Mentoring / Reviews

SME

Collaboration

Social Learning Portal

– UGC, Commenting

– Blogs

– Communities of Practice /

Online Groups

Intranet

Info, Documentation, Job Aids

Learning Mngmt System (LMS)

Traditional Class,

Virtual/Webex, Webinard

Videos, Podcast,

Self-paced Online,

Recorded Webinars

10

Social Learning Portal

IntranetLearning ManagementSystem (LMS)

12

Most associates do not go into the LMS on a regular basis and they don’t collaborate with other users in an LMS

Traditional Architecture

LMS

Social Learning Portal (Streaming Video, Podcasts, Social Learning Blogs, etc)

Intranet

Deep-Link to Structured,Formal-Learning in LMS

New Architecture

Build vs Buy ?

Buy•Socialtext•Socialcast•IBM Websphere•Microsoft Sharepoint•SAP Netweaver•Oracle’s Beehive•Cubetree•Yammer

Build– Aptara -> Portal, Integration – Kaltura -> Video Streaming– B2Evolution -> Blogs & Forums

Social Learning Portal

Audience Poll

16

Which of the Following Technology Solutions

Appeal to Your Learners?

• Video

• Mobile Devices

• Facebook

• Twitter

17

18

Social Learning Portal

20

Social Learning Portal

Video has been used in corporate learning for many years

DVDs / VHS

Intranet Video Links

WBT Video (LMS)

22

Streaming Video in the Portal

“YouTube like” thumbnails of short videos…

– Engaging environment to learn more, explore

– Collaborative:

Comments, Ratings, User Generated Content

Integrates well with Online Social Learning

– Expert Forums / Blogs / Wikis

Increased use of recorded webinars and videos (LMS)

– No enrollment. More engaging experience

23

Content for Streaming Video

LMS Webinars Videos

User Generated

Learning Staff & SME’s

Lecture Capture

OTS or Custom“Highly Produced” Videos 24

Enhancing Learning Player & Menu

Staffing / Resources

eLearning Manager– POC to all vendors

P/T Contractor – Gather authors for blog and monitor all UGC:

Comments, Videos, Forum posts

P/T Contractor– Video editing, ingestion, metatags

Measurement

Usage– Visitors– Unique Visitors– Time in site

Micro Survey– KA MTM– Random

Level-1 Survey– KA MTM– Periodic to all users

Metrics

% Agreeing With Statement

Content

The content and resources in the portal addressed my needs. 70%

I can trust the credibility of the content on the Portal. 80%

Job ImpactI have applied knowledge acquired through the Portal back on the job. 87%

My use of the portal will improve my job performance. 81%

Online DeliveryI am able to easily locate resources in the portal. 66%

The technology used in the Portal enhances my experience. 63%

The Portal is an effective way for me to learn. 71%

The Portal is user friendly and easy to navigate. 73%

Return on InvestmentI will recommend the Portal to a colleague. 81%

The time I spent using the Portal was a worthwhile investment 78%

Audience Poll

29

Does Your Organization Have a Plan in Place for

Employing Mobile Learning?

• Yes

• Not yet, but planning for it now/ expect to in the future

• No

Social Learning Portal Benefits

Enables collaboration among peers and experts

(UGC, Comments, Blogs)

Connects user to resources — quickly, efficiently

Avoid navigating LMS university site.

Replace w/ engaging site

Learner decides when they need formal/structured

training (LMS) or a smaller modules of content

(Portal)

30

.

Audience Poll

32

Would Portals Assist Your Learners in Becoming

More Engaged in Their Learning Plans?

• Yes

• No

• Unsure

• Bersin & Associates Learning Leader Award.

David J. BirnbaumDavid.Birnbaum@Realogy.comOffice: 973 407 5696Twitter @davidonwheels

For more info. on Aptara’s learning assessment, design and development solutions:

moreinfo@aptaracorp.com

www.aptaracorp.com

Visit us this Fall at the CLO Symposium &

Learning 2011!

Questions?

Mike StacyMike.Stacy@Aptaracorp.comOffice: 214 783 5432

Upcoming Webinars:

• July 20: Advanced Selling Skills for B2B Salespeople

• July 27: Embracing Informal Learning: 9 Elements of a Successful Strategy

• Aug. 3: Technology-Enabled Learning: Tips & Tricks to Power Virtual Training

For More Info / To Register / To Access Archive:

Type “Webinars” into Search Box at TrainingIndustry.com

Thank You!

On behalf of Training Industry, Inc., thanks to:

Today’s Speakers: David Birnbaum & Mike Stacy

Today’s Sponsors: Aptara

All of you for attending

Questions or Comments? Please contact Tim Sosbe:

tsosbe@trainingindustry.com