Strategies For Successful Informative And Persuasive Speaking

Group 3

Roll No.: 81034 - 47

AGENDA

• Introduction• Purposes of Informative & Persuasive Speaking• Kinds of Informative & Persuasive Speaking• Audience Analysis• Organization for Informative & Persuasive Speaking• Supports for Informative & Persuasive Speaking• Summary

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Introduction

• Informative Speaking– You are not presenting info. that is controversial.

– You are not trying to change audience attitudes.

– You are trying to make the audience aware of something.

– Usually to improve audience knowledge or ability.

• Persuasive Speaking– Usually involves a controversial topic

– You are trying to persuade the audience to take some sort of action, or change some sort of behavior

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Purpose of Informative Speech

• To make an idea clear

• Idea can be:– Process

• Chronological• Topical

– Policy / Concept

Process: Chronological

• Title: Our Employees Overseas• General Purpose: To Inform• Specific Purpose: To suggest the

procedures in preparing for overseas work• Main Points:

– Contact with personnel office– Visit to overseas location– Debriefing with previous personnel in

overseas location

Process: Topical

• Title: Learning Microsoft Word

• General Purpose: To Inform

• Specific Purpose: To introduce the basic procedures of learning Microsoft Word

• Main Points:– Word Disks– Word Manual– Quick Help

Policy / Concept

• Title: Drugs in the Workplace

• General Purpose: To Inform

• Specific Purpose: To clarify company policy on use of drugs in the workplace

• Main Points:– Company definitions of what drugs are– Company policy on administered drug tests– Company rehabilitation policy

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Kinds of Informative Speaking

Reports:• People don’t like reports, they’re too long.• Most common form of informative reports are-

1.Periodic Department reports

2.Monthly Personnel reports

3.Sales progress reports

4.Reports on Manufacturing problems

And many more…..

Goodwill:• Providing positive Company image in the

Community orally.• Better Speakers are selected to represent the

Company to the public.• Short goodwill statements are- 1. Welcome visitors 2. Offer a tour 3. Introduce speakers 4. Confer awards 5. Host a retirement party All seek to bring about goodwill for the

Company.

Briefings:

• Short, problem-solving sessions.

• Speakers offer background information, current

situation, pros and cons of an argument.

• Presented to management that they can make an informed decision.

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FACT• Business questions and statement requiring factual answers are

a) What is the expenditure of company X in US dollar for their new airport?

b) Travel costs are way out of line, I want a report on last month expenditures.

• Using statistics or numbers as form of persuasive support.

• Strategic planning – laying out long term goals for an entire company or for departments within the company.

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Occasion

• Know your Audience

• Insiders

• Outsiders- be more careful

Location

• size of the room

• Tools Available

Organisation for Information & Persuasive Speaking• First step – Determine whether inform/

persuade

• Next is organizing data in logical form

• Basic Structure:– The Introduction– Body / Discussion– The conclusion

The Introduction

• Composed of 3 parts : PAL approach– The Porch

• Opening statement

– The Aim / purpose• Self explanatory

– The layout • Giving an overview or setting the agenda

The Porch 5 different approaches

• Tell an anecdote / joke / good natured story

• Quotation that gives background/inspiration to speech

• Greet the audience sincerely

• Make a startling statement

• Ask questions that make audiences think

Aim & Layout

• Aim – Be precise, exact and concise– Eg. One reason that brings us here today is to

chat with you about strategies for effective oral communication

• Layout – Roadmap, overview. Fore stating major points that you will cover.– Eg. We will discuss about successful strategies

for informative and persuasive speaking.

The Body of the Speech

• By Topical Organization• By Chronological Organization• By Cause to effect

- Three caveats in considering casual rationing

- Avoid assuming that a single cause produces a precise result.- Avoid assuming a false connection- Multiple causes for an effect.

Persuasive Speaking

• Body of the speech to persuade, get audience to accept your position.

• Often expressed as – Position– Claim– Assertion– Resolution– Legal proposition

Persuasive Business Speaking

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Problem Solution – For Change

• Structure Used– Problem-Solution-Benefit

• Used when the speaker feels that change is in Order

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Problem Solution- For Change

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Problem Solution- For Change

• The Problem• Prove Existence of the Problem

• The Solution– Recommendations & reasons– Answer Listeners Unstated Questions– Answer Stock Issues

• State Positive Benefits• State Negative Repercussions of Non

Acceptance

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Problem-Solution – No Change

• Used for Arguments of Status Quo

• The Problem– Prove the non requirement of change

• The Solution– Argue for Status Quo as negatives outweigh

any positives

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Roll No 45

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Six Forms of Support

Six Forms of Support (Contd.)

Questions on Forms of Support

While selecting the evidence, check:• Accuracy and neutrality of sources• Timeliness, validity, reliability of data• Scope • Ambiguity of evidence• Evidence and agreeability• Fair, careful research

Forms of Support

• Listeners and readers have their own biases• sources must be reliable, for example abstract

taken from HBR, April issue, pg no. XX, article written by YY

• Data produced must be recent• Opinion and fact must be clearly demarcated• Credible support for evidence, and careful

selection• Self esteem becomes important when

persuading a group of people,eg prime minister giving speech on nuclear deal in parliament

Conclusion

• Process of informing- to clarify

• Process of persuasion-seeking willing acceptance of ideas

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Thank You