Post on 13-Apr-2017
05/03/2023Prepared by gaurav bansal
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Prepared by-
Gaurav bansal
05/03/2023
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WHAT IS ADVERTISINGHelps in marketing the product.Provide information about the product.
It is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services.
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DIFFERENT WAYS TO ADVERTISE YOUR PRODUCT1. Online networking
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2.NEWSPAPER ADS
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3.CELEBRITY BRANDING
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4.ADS THROUGH MAGAZINES
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5. PRODUCT PLACEMENT ADVERTISING
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6. PUBLIC SERVICE ADVERTISING
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7. TELEVISION ADS
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EXAMPLES OF EFFECTIVE ADVERTISING THAT GIVE ADVANTAGES TO MANY COMPANIES1. Vodafone(i) ZooZoos concept was introduced during IPL 2 in 2009.
(ii) Reached a cumulative of 89million people in first 10 days of IPL. (iii) Video had 3million hits in 3 weeks.
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RESULT of the advertisement:- VODAFONE Became India’s 3rd largest telecom co after Airtel & Reliance within a very short period.
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2. VINI COSMETICS(i) Developed their Famous brand Fogg deodorant.
(ii) Launched by the end of 2011 with a tagline “Bina gas wala Spray”
(iii) The famous ads launched in mid of 2014-15 was – “Aur kya chal rha hai, Fogg chal rha hai”
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VINI COSMETICS PVT. LTD.TURNOVER (FY-2015-16) = 504 CRORE TURNOVER (FY-2014-15) = 345 CROREREVENUE GREW BY 46%. 80% REVENUE COMES FROM BRAND FOGG ONLY.
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3. PEPSICO INDIA(i) Their advertising strategy include cool hips, promos to attract more target audience.
(ii) Target audience are teens, young adults and their advertising reflects in every possible way.
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PEPSI “CHANGE THE GAME “ CAMPAIGN WAS LAUNCHED IN JANUARY 2011 DURING WORLD CUP SEASON.
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Marketing strategy
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FEATURES OF BEST ADS1. Should be concise and clear
McDonalds ad (big Mac attack) contain ambiguity
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2. SHOULD’NT BE TOO LONG
TATA SKY AD :- The length of ad was 2 minutes 1 seconds
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3. SHOULDN'T COVERS FALSE CLAIMS AND DECEPTIVE METHODS
Dabur India Limited:- Dabur Chyawanprash made unsubstantiate claims in their ad that they give three times more immunity which makes kids strong from within.
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4. SHOULDN'T HURTS THE SENTIMENTS OF PEOPLE
Vimal Pan masala AD:- Ajay Devgan had been sent a Notice to stop endorsing these products.
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5. SHOULDN'T BE UNETHICAL OR ABUSIVE
Wild stone advertisement was banned due to abusive content.
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BEST ADVERTISEMENTS EVER1. FEVICOL AD
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2. !DEA AD “WHAT AN IDEA SIRJI CAMPAIGN”
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