Impact of Advertisement

on Youth

Made by:-Swapnil Patel Contact no. 7567297947Navrachana University

Table of contents

• Introduction to Impact of Advertisement on Youth

• Objectives

• Survey Questions

• Observation

• References

Introduction

• Advertising is a best way of promotion.

• Advertising create awareness for the product in the mind of consumers to take purchase decision.

• Advertising influence audiences for purchasing any

specific commodity.

Objectives of Survey

The present research/survey work is designed to achieve the following objectives-

• To examine the influence of advertisements.• Most preferable mode of advertisements and how?• What should be the elements in a perfect

advertisements?

Survey Questions

• The Survey has been conducted via Google forms.

• It is conducted from almost 85 people from age group of 18-22 years.

• Applicants are the students from Navrachna University.

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10

Question 11

Question 12

motivating

Change in Attitude

Believable

Observations from Survey

• Advertisement creates an emotional response in the consumer ability to recall that particular commodity

• According to our survey television and Hoarding (at public places) is the most influential mode for advertisement.

• Elements for perfect advertisement are– Television / Hoardings (at public places)– Deals and Discounts– Believable

References

• https://docs.google.com/forms/d/18br6hAg0whZ67nMD1hh7j7u6a1kXnqtZwWYqfC2sN8s/edit#responses

• Wells W, Burnett J and Moriarty S (2000), Advertising Principles and Practice, 5th Edition, Prentice Hall, USA.