Post on 15-Sep-2014
description
Apple Inc.
Argjiro Ramosaj
Dorina Grezda
Vesa Batalli
Nertilë Latifi
Think different!
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1984- Apple released Macintosh
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Mission & Vision Statement
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the
industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the
mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Vision Statements
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Values / Guiding Principles
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Values/Guiding Principles
“Don't follow your Customers; Lead them” “Temper Engineering with Art” “Clear your mind and "Think Different“ “
Environmental Values: “Communicate environmental, health, and safety policy and programs to Apple employees and stakeholders. ““Design, manage, and operate our facilities to maximize safety, promote energy efficiency and protect the environment. “
United StatesUnited KingdomCanadaJapanAustraliaFranceSwitzerlandItalyGermanyChina
Vision &Mission SWOT
Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Strengths, Weaknesses, Opportunities, and Threats Analysis
Strengths• Brand Name• Growing sale of iPod , iTunes and iPhone• Low Debt• Wide rage of innovative products• Increase in number of retail stores• Market Share and Global expansion
Weaknesses• Legal Proceedings• Market share in personal computer• No immediate revenue reflection from iPhone sale• European Market Criticism for iTunes• High Pricing for products
Opportunities• Competitors Offer Wider Product Line• Expansion of Retail Stores for Customer
Convenience• Participate in Joint Ventures• Make Easy to Use Products for Upcoming Retirees
Threats• Competitors’ Technology and Pricing• Low Compatibility with Non-Apple Products• Less Global Coverage Compared to Competitors• Substitution
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
External Factor Evaluation Matrix
KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE
Opportunities
1. Competitors Offer Wider Product Line 0.10 3 0.30
2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15
3. Participate in Joint Ventures 0.20 4 0.80
4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09
Threats
5. Competitors’ Technology and Pricing 0.25 3 0.75
6. Low Compatibility with Non-Apple Products 0.12 3 0.36
7. Less Global Coverage Compared to Competitors 0.07 2 0.14
8. Substitution 0.12 2 0.24
Total 1 2.83
Market Analysis
Vision &Mission
SWOTCompanyOverview
Competitive Analysis
Financial
AnalysisTarget Market
Age Groups: 12-35 for Music Fans18-60 for All Products
Both Genders
Income Level: Middle/Upper Income Class
Educational Level: Mostly Secondary and Up Could be primary as well
Residents of: Mainly U.S., Japan, Europe Cities and Metropols
Lifestyle: People that enjoy Technology Visual Professionals
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
External Factor Evaluation Matrix
KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE
Opportunities
1. Competitors Offer Wider Product Line 0.10 3 0.30
2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15
3. Participate in Joint Ventures 0.20 4 0.80
4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09
Threats
5. Competitors’ Technology and Pricing 0.25 3 0.75
6. Low Compatibility with Non-Apple Products 0.12 3 0.36
7. Less Global Coverage Compared to Competitors 0.07 2 0.14
8. Substitution 0.12 2 0.24
Total 1 2.83
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
External Factor Evaluation Matrix
KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE
Opportunities
1. Competitors Offer Wider Product Line 0.10 3 0.30
2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15
3. Participate in Joint Ventures 0.20 4 0.80
4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09
Threats
5. Competitors’ Technology and Pricing 0.25 3 0.75
6. Low Compatibility with Non-Apple Products 0.12 3 0.36
7. Less Global Coverage Compared to Competitors 0.07 2 0.14
8. Substitution 0.12 2 0.24
Total 1 2.83
Market Analysis
Vision &Mission
SWOTCompanyOverview
Competitive Analysis
Financial
AnalysisMarket Growth
Apple has a steeply increasing market, especially since 2000, when Jobs returned
Example:Operating Systems
Windows
Apple
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Competitive Profile Matrix
Apple Dell HP
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.12 3 0.36 4 0.48 3 0.36
Compatability 0.13 3 0.39 3 0.39 3 0.39
Innovation 0.13 4 0.52 3 0.39 3 0.39
Management 0.12 4 0.48 2 0.24 2 0.24
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
Product Quality 0.13 4 0.52 2 0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
Financial Position 0.09 2 0.18 3 0.27 2 0.18
E-commerce 0.08 2 0.16 4 0.32 3 0.24
Total 1.00 3.12 2.95 2.66
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
External Factor Evaluation Matrix
KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE
Opportunities
1. Competitors Offer Wider Product Line 0.10 3 0.30
2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15
3. Participate in Joint Ventures 0.20 4 0.80
4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09
Threats
5. Competitors’ Technology and Pricing 0.25 3 0.75
6. Low Compatibility with Non-Apple Products 0.12 3 0.36
7. Less Global Coverage Compared to Competitors 0.07 2 0.14
8. Substitution 0.12 2 0.24
Total 1 2.83
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
External Factor Evaluation Matrix
KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE
Opportunities
1. Competitors Offer Wider Product Line 0.10 3 0.30
2. Expansion of Retail Stores for Customer Convenience 0.05 3 0.15
3. Participate in Joint Ventures 0.20 4 0.80
4. Make Easy to Use Products for Upcoming Retirees 0.09 1 0.09
Threats
5. Competitors’ Technology and Pricing 0.25 3 0.75
6. Low Compatibility with Non-Apple Products 0.12 3 0.36
7. Less Global Coverage Compared to Competitors 0.07 2 0.14
8. Substitution 0.12 2 0.24
Total 1 2.83
Market Analysis
Vision &Mission
SWOTCompanyOverview
Competitive Analysis
Financial
AnalysisCustomer Satisfaction
I’m a PC I’m a Mac
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Competitive Profile Matrix
Apple Dell HP
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.12 3 0.36 4 0.48 3 0.36
Compatability 0.13 3 0.39 3 0.39 3 0.39
Innovation 0.13 4 0.52 3 0.39 3 0.39
Management 0.12 4 0.48 2 0.24 2 0.24
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
Product Quality 0.13 4 0.52 2 0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
Financial Position 0.09 2 0.18 3 0.27 2 0.18
E-commerce 0.08 2 0.16 4 0.32 3 0.24
Total 1.00 3.12 2.95 2.66
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Vision Statements
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Values / Guiding Principles
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Market Segmentation
Computer industry Smart-phone industry Online Music Industry Music Device Industry
Technological Tools Industry
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Internal Factor Evaluation Matrix
Key Internal Factors Weight RatingWeighted
Score
Strengths
Brand Name 0.12 4 0.48
Growing sale of ipod , iTunes and iPhone 0.12 4 0.48
Low Debt 0.13 4 0.52
Wide rage of innovative products 0.11 3 0.33
Increase in number of retail stores 0.09 3 0.27
Market Share and Global expansion 0.09 3 0.27
Weakness
Legal Proceedings 0.05 2 0.10
Market share in personal computer 0.08 2 0.16
No immediate revenue reflection from iphone sale 0.05 2 0.10
European Market Criticism for iTunes 0.09 1 0.09
High Pricing for products 0.07 2 0.14
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Competitive Profile Matrix
Apple Dell HP
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.12 3 0.36 4 0.48 3 0.36
Compatability 0.13 3 0.39 3 0.39 3 0.39
Innovation 0.13 4 0.52 3 0.39 3 0.39
Management 0.12 4 0.48 2 0.24 2 0.24
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
Product Quality 0.13 4 0.52 2 0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
Financial Position 0.09 2 0.18 3 0.27 2 0.18
E-commerce 0.08 2 0.16 4 0.32 3 0.24
Total 1.00 3.12 2.95 2.66
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Vision Statements
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Values / Guiding Principles
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Pricing Strategy & Market Share
• Apple Inc. has great price strategy
• Reducing size of notebook
• Holidays sales
• Produces different kind of products
• Innovative
• Interesting
• Attractive
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Internal Factor Evaluation Matrix
Key Internal Factors Weight RatingWeighted
Score
Strengths
Brand Name 0.12 4 0.48
Growing sale of ipod , iTunes and iPhone 0.12 4 0.48
Low Debt 0.13 4 0.52
Wide rage of innovative products 0.11 3 0.33
Increase in number of retail stores 0.09 3 0.27
Market Share and Global expansion 0.09 3 0.27
Weakness
Legal Proceedings 0.05 2 0.10
Market share in personal computer 0.08 2 0.16
No immediate revenue reflection from iphone sale 0.05 2 0.10
European Market Criticism for iTunes 0.09 1 0.09
High Pricing for products 0.07 2 0.14
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Competitive Profile Matrix
Apple Dell HP
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.12 3 0.36 4 0.48 3 0.36
Compatability 0.13 3 0.39 3 0.39 3 0.39
Innovation 0.13 4 0.52 3 0.39 3 0.39
Management 0.12 4 0.48 2 0.24 2 0.24
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
Product Quality 0.13 4 0.52 2 0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
Financial Position 0.09 2 0.18 3 0.27 2 0.18
E-commerce 0.08 2 0.16 4 0.32 3 0.24
Total 1.00 3.12 2.95 2.66
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Vision Statements
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Values / Guiding Principles
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Competitors
• Dell Inc.
• Hp
• Microsoft Corp.
• IBM
“Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”
Steve Jobs
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Financial Ratio Analysis
Basic Financial Ratios Apple Inc Dell Computer Hewlett
Packard
Return on Shareholders Equity (%) 19.92% 86.50% 16.25%
Current Ratio 2.24 1.11 1.24
Net Profit Margin (%) 10.30% 6.40% 6.80%
Total Asset Turnover 1.12 2.42 1.12
Debt to Equity Ratio (%) 7.50% 74% 20.94%
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Internal Factor Evaluation Matrix
Key Internal Factors Weight RatingWeighted
Score
Strengths
Brand Name 0.12 4 0.48
Growing sale of ipod , iTunes and iPhone 0.12 4 0.48
Low Debt 0.13 4 0.52
Wide rage of innovative products 0.11 3 0.33
Increase in number of retail stores 0.09 3 0.27
Market Share and Global expansion 0.09 3 0.27
Weakness
Legal Proceedings 0.05 2 0.10
Market share in personal computer 0.08 2 0.16
No immediate revenue reflection from iphone sale 0.05 2 0.10
European Market Criticism for iTunes 0.09 1 0.09
High Pricing for products 0.07 2 0.14
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Competitive Profile Matrix
Apple Dell HP
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.12 3 0.36 4 0.48 3 0.36
Compatability 0.13 3 0.39 3 0.39 3 0.39
Innovation 0.13 4 0.52 3 0.39 3 0.39
Management 0.12 4 0.48 2 0.24 2 0.24
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
Product Quality 0.13 4 0.52 2 0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
Financial Position 0.09 2 0.18 3 0.27 2 0.18
E-commerce 0.08 2 0.16 4 0.32 3 0.24
Total 1.00 3.12 2.95 2.66
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Vision Statements
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Values / Guiding Principles
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Trend influencing the company
1. Real-Time Reviews
2. Catching-up is the new laying back
3. Eco-Easy
4.Population Growth
5. (F)luxury
6. Economic Growth
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Financial Ratio Analysis
Basic Financial Ratios Apple Inc Dell Computer Hewlett
Packard
Return on Shareholders Equity (%) 19.92% 86.50% 16.25%
Current Ratio 2.24 1.11 1.24
Net Profit Margin (%) 10.30% 6.40% 6.80%
Total Asset Turnover 1.12 2.42 1.12
Debt to Equity Ratio (%) 7.50% 74% 20.94%
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Internal Factor Evaluation Matrix
Key Internal Factors Weight RatingWeighted
Score
Strengths
Brand Name 0.12 4 0.48
Growing sale of ipod , iTunes and iPhone 0.12 4 0.48
Low Debt 0.13 4 0.52
Wide rage of innovative products 0.11 3 0.33
Increase in number of retail stores 0.09 3 0.27
Market Share and Global expansion 0.09 3 0.27
Weakness
Legal Proceedings 0.05 2 0.10
Market share in personal computer 0.08 2 0.16
No immediate revenue reflection from iphone sale 0.05 2 0.10
European Market Criticism for iTunes 0.09 1 0.09
High Pricing for products 0.07 2 0.14
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Competitive Profile Matrix
Apple Dell HP
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.12 3 0.36 4 0.48 3 0.36
Compatability 0.13 3 0.39 3 0.39 3 0.39
Innovation 0.13 4 0.52 3 0.39 3 0.39
Management 0.12 4 0.48 2 0.24 2 0.24
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
Product Quality 0.13 4 0.52 2 0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
Financial Position 0.09 2 0.18 3 0.27 2 0.18
E-commerce 0.08 2 0.16 4 0.32 3 0.24
Total 1.00 3.12 2.95 2.66
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Vision Statements
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Values / Guiding Principles
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Real –Time Reviews
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Financial Ratio Analysis
Basic Financial Ratios Apple Inc Dell Computer Hewlett
Packard
Return on Shareholders Equity (%) 19.92% 86.50% 16.25%
Current Ratio 2.24 1.11 1.24
Net Profit Margin (%) 10.30% 6.40% 6.80%
Total Asset Turnover 1.12 2.42 1.12
Debt to Equity Ratio (%) 7.50% 74% 20.94%
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Internal Factor Evaluation Matrix
Key Internal Factors Weight RatingWeighted
Score
Strengths
Brand Name 0.12 4 0.48
Growing sale of ipod , iTunes and iPhone 0.12 4 0.48
Low Debt 0.13 4 0.52
Wide rage of innovative products 0.11 3 0.33
Increase in number of retail stores 0.09 3 0.27
Market Share and Global expansion 0.09 3 0.27
Weakness
Legal Proceedings 0.05 2 0.10
Market share in personal computer 0.08 2 0.16
No immediate revenue reflection from iphone sale 0.05 2 0.10
European Market Criticism for iTunes 0.09 1 0.09
High Pricing for products 0.07 2 0.14
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Competitive Profile Matrix
Apple Dell HP
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.12 3 0.36 4 0.48 3 0.36
Compatability 0.13 3 0.39 3 0.39 3 0.39
Innovation 0.13 4 0.52 3 0.39 3 0.39
Management 0.12 4 0.48 2 0.24 2 0.24
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
Product Quality 0.13 4 0.52 2 0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
Financial Position 0.09 2 0.18 3 0.27 2 0.18
E-commerce 0.08 2 0.16 4 0.32 3 0.24
Total 1.00 3.12 2.95 2.66
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Vision Statements
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Values / Guiding Principles
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Signposts for:
Best Case Scenario: People attend forums and are part of cyberspaces such as: Twitter, FaceBook, MySpace, etc. The idea to start posting Real Time Reviews is productive. Therefore the demand for Apple products is increasing.
Worst Case Scenario: People are not interested in Apple products and are not willing to attend forums. Therefore the demand for Apple products reduces.
In-Between Case Scenario: The idea of initiating these kinds of activities results to be not very productive. New attempts are done in order to raise interest for Apple products and features.
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Financial Ratio Analysis
Basic Financial Ratios Apple Inc Dell Computer Hewlett
Packard
Return on Shareholders Equity (%) 19.92% 86.50% 16.25%
Current Ratio 2.24 1.11 1.24
Net Profit Margin (%) 10.30% 6.40% 6.80%
Total Asset Turnover 1.12 2.42 1.12
Debt to Equity Ratio (%) 7.50% 74% 20.94%
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Internal Factor Evaluation Matrix
Key Internal Factors Weight RatingWeighted
Score
Strengths
Brand Name 0.12 4 0.48
Growing sale of ipod , iTunes and iPhone 0.12 4 0.48
Low Debt 0.13 4 0.52
Wide rage of innovative products 0.11 3 0.33
Increase in number of retail stores 0.09 3 0.27
Market Share and Global expansion 0.09 3 0.27
Weakness
Legal Proceedings 0.05 2 0.10
Market share in personal computer 0.08 2 0.16
No immediate revenue reflection from iphone sale 0.05 2 0.10
European Market Criticism for iTunes 0.09 1 0.09
High Pricing for products 0.07 2 0.14
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Competitive Profile Matrix
Apple Dell HP
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.12 3 0.36 4 0.48 3 0.36
Compatability 0.13 3 0.39 3 0.39 3 0.39
Innovation 0.13 4 0.52 3 0.39 3 0.39
Management 0.12 4 0.48 2 0.24 2 0.24
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
Product Quality 0.13 4 0.52 2 0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
Financial Position 0.09 2 0.18 3 0.27 2 0.18
E-commerce 0.08 2 0.16 4 0.32 3 0.24
Total 1.00 3.12 2.95 2.66
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Vision Statements
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Values / Guiding Principles
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Catching Up is the New Laying Back
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Financial Ratio Analysis
Basic Financial Ratios Apple Inc Dell Computer Hewlett
Packard
Return on Shareholders Equity (%) 19.92% 86.50% 16.25%
Current Ratio 2.24 1.11 1.24
Net Profit Margin (%) 10.30% 6.40% 6.80%
Total Asset Turnover 1.12 2.42 1.12
Debt to Equity Ratio (%) 7.50% 74% 20.94%
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Internal Factor Evaluation Matrix
Key Internal Factors Weight RatingWeighted
Score
Strengths
Brand Name 0.12 4 0.48
Growing sale of ipod , iTunes and iPhone 0.12 4 0.48
Low Debt 0.13 4 0.52
Wide rage of innovative products 0.11 3 0.33
Increase in number of retail stores 0.09 3 0.27
Market Share and Global expansion 0.09 3 0.27
Weakness
Legal Proceedings 0.05 2 0.10
Market share in personal computer 0.08 2 0.16
No immediate revenue reflection from iphone sale 0.05 2 0.10
European Market Criticism for iTunes 0.09 1 0.09
High Pricing for products 0.07 2 0.14
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Competitive Profile Matrix
Apple Dell HP
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.12 3 0.36 4 0.48 3 0.36
Compatability 0.13 3 0.39 3 0.39 3 0.39
Innovation 0.13 4 0.52 3 0.39 3 0.39
Management 0.12 4 0.48 2 0.24 2 0.24
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
Product Quality 0.13 4 0.52 2 0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
Financial Position 0.09 2 0.18 3 0.27 2 0.18
E-commerce 0.08 2 0.16 4 0.32 3 0.24
Total 1.00 3.12 2.95 2.66
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Vision Statements
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Values / Guiding Principles
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Signposts for:
Best Case Scenario: The struggling of competition to launch new products. Significantly increase on brand loyalty and image. Also there is an increase in demand and revenue.
Worst Case Scenario: Competition launches similar, not better quality products but at lower prices. Decrease in demand, customers complaining about the high prices.
In-Between Case Scenario: Similar products are offered by the competitors at a lower price but with lower quality, as well. Brand loyalty increases in the current pace, so do demand, revenue and profits.
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Financial Ratio Analysis
Basic Financial Ratios Apple Inc Dell Computer Hewlett
Packard
Return on Shareholders Equity (%) 19.92% 86.50% 16.25%
Current Ratio 2.24 1.11 1.24
Net Profit Margin (%) 10.30% 6.40% 6.80%
Total Asset Turnover 1.12 2.42 1.12
Debt to Equity Ratio (%) 7.50% 74% 20.94%
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Internal Factor Evaluation Matrix
Key Internal Factors Weight RatingWeighted
Score
Strengths
Brand Name 0.12 4 0.48
Growing sale of ipod , iTunes and iPhone 0.12 4 0.48
Low Debt 0.13 4 0.52
Wide rage of innovative products 0.11 3 0.33
Increase in number of retail stores 0.09 3 0.27
Market Share and Global expansion 0.09 3 0.27
Weakness
Legal Proceedings 0.05 2 0.10
Market share in personal computer 0.08 2 0.16
No immediate revenue reflection from iphone sale 0.05 2 0.10
European Market Criticism for iTunes 0.09 1 0.09
High Pricing for products 0.07 2 0.14
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Competitive Profile Matrix
Apple Dell HP
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.12 3 0.36 4 0.48 3 0.36
Compatability 0.13 3 0.39 3 0.39 3 0.39
Innovation 0.13 4 0.52 3 0.39 3 0.39
Management 0.12 4 0.48 2 0.24 2 0.24
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
Product Quality 0.13 4 0.52 2 0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
Financial Position 0.09 2 0.18 3 0.27 2 0.18
E-commerce 0.08 2 0.16 4 0.32 3 0.24
Total 1.00 3.12 2.95 2.66
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Vision Statements
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Values / Guiding Principles
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Eco- Easy
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Financial Ratio Analysis
Basic Financial Ratios Apple Inc Dell Computer Hewlett
Packard
Return on Shareholders Equity (%) 19.92% 86.50% 16.25%
Current Ratio 2.24 1.11 1.24
Net Profit Margin (%) 10.30% 6.40% 6.80%
Total Asset Turnover 1.12 2.42 1.12
Debt to Equity Ratio (%) 7.50% 74% 20.94%
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Internal Factor Evaluation Matrix
Key Internal Factors Weight RatingWeighted
Score
Strengths
Brand Name 0.12 4 0.48
Growing sale of ipod , iTunes and iPhone 0.12 4 0.48
Low Debt 0.13 4 0.52
Wide rage of innovative products 0.11 3 0.33
Increase in number of retail stores 0.09 3 0.27
Market Share and Global expansion 0.09 3 0.27
Weakness
Legal Proceedings 0.05 2 0.10
Market share in personal computer 0.08 2 0.16
No immediate revenue reflection from iphone sale 0.05 2 0.10
European Market Criticism for iTunes 0.09 1 0.09
High Pricing for products 0.07 2 0.14
Total 1 2.94
Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
Vision & Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Competitive Profile Matrix
Apple Dell HP
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.12 3 0.36 4 0.48 3 0.36
Compatability 0.13 3 0.39 3 0.39 3 0.39
Innovation 0.13 4 0.52 3 0.39 3 0.39
Management 0.12 4 0.48 2 0.24 2 0.24
Price Competiveness 0.09 2 0.18 3 0.27 3 0.27
Product Quality 0.13 4 0.52 2 0.26 2 0.26
Consumer Loyalty 0.11 3 0.33 3 0.33 3 0.33
Financial Position 0.09 2 0.18 3 0.27 2 0.18
E-commerce 0.08 2 0.16 4 0.32 3 0.24
Total 1.00 3.12 2.95 2.66
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Vision Statements
VISION STATEMENT (Most Recent)
“An Apple computer on every desk” – Steve Jobs
VISION STATEMENT (Proposed)
To be the global leader in the consumer electronics industry .
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Values / Guiding Principles
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Company Key Facts
Apple has 4 main divisions:
Laptop and personal computer division
Music Division
Video and Sound division
Wireless network and Accessories Division
Net income in 2006 was $1,989 million
Currently has an approximate of 17,787 employees
Vision &Mission
SWOT EFECompanyOverview
CPM IFEFinancia
l Analysis
Mission & Vision Statements
MISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with
the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in
innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs
Vision &Mission
SWOTMarket Analysi
s
CompanyOverview
Trend Analysis
Company History
1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
1980 - Apple went public
1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
2000 - Jobs became the CEO
2001 - Introduced a digital music player, the iPod
2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
2010 – Introduced the largest touch-screen web-browser ever, the iPad
Competitive Analysis
Vision & Mission
SWOT Market Analysis
CompanyOverview
Competitive Analysis
Trend Analysis
Signposts for:
Best Case Scenario: The decision to install a type of software in all Apple devices which would inform and aware people for the benefits of recycling is showing good results. People are willing to recycle their Apple products.
Worst Case Scenario: No one is reacting toward the recycling program, sales will decrease. Therefore there will be no need for Green Apple Program.
In- Between Case Scenario: There is no progress or retreat. However, the customer’s response is relatively positive.
Thank you for your attention!