A Case Study: Hyper-personalised ads for Cox

“This innovative technology accelerates our speed-to-market and, most

importantly, speaks to our customers in the tone and style that is consistent with

their preferred music genre.”

Mollie Andrews, Vice President of Marketing, Cox.

A Case Study: Hyper-personalised ads for Cox

Greater Efficiency with Cox business objectives versus other audio tactics Efficient Workflow

• Reduction in production time and cost• Significant improvement on quality of audio creative

5xImproved Listener Experience

238% higher engagement

95%Time Saving

Campaign Size

• Over 13,000,000 impressions across 4 months