Post on 07-May-2015
Power Your Practice in Our Socially Networked World
AADE, 2012
David Edelman, diabetesdaily.comManny Hernandez, diabeteshf.orgAmy Tenderich, diabetesmine.comHope Warshaw, hopewarshaw.com
Healthcare & Social Media: Are you connected?
http://www.youtube.com/watch?v=X2lxPnCU30c&feature=related
34% of U.S. google traffic was health related
53% of patients would like reliable information about their condition online
Remember Bye Bye Birdie?
Twitter: The New Telephone
http://www.webanalyticsworld.net/2012/03/twitter-stats-in-2012-infographic.html (3/12)
Today people think: “I’ve got…diabetes, I better get a Twitter account.”
• “#1: “Real-time conversations with people who’ve been there; ….others who’ve been through it.”
• #2: “…incredible [HCPs] sharing time and talents…answering questions, sharing insights, links to their blogs, etc.”
• #3: “Tweetchats bring peers and pros together in one place.”
• #4: Breaking health news: “Now I see things on Twitter before I see them in [top] news outlets.”
Social Media: Who’s THE EXPERT?
• Lines are BLURRED – levels playing field• Everyone, anyone can be “AN EXPERT”• Diabetes Educators as experts need a presence,
voice with HCPs, PWD & general public
Social media isn’t a fad… it’s a fundamental shift in the way we
communicate.
□ R U Using? □ Should U B?
How? PWD PWD
How? PWD DE/RD
How? DEs DEs
Website: hopewarshaw.com
Facebook(like): eathealthylivewell
Twitter: @hopewarshaw
Blog: hopewarshaw.com/blog
What’s Coming Up?
• Assess yourself • Social media/networks: PWD and DOC• How, where, why DEs are engaging• How to get started, ID your home base• Future trends• Re-Assess yourself • Qs & As
Social Media - Assess Yourself
• Goals?
• Time available?
• Timeline?
• Resources?
I am from here… … not here!
Life after Dx...
@DiabetesHF@AskManny
Facebook.com/DiabetesHF
Platforms to empower patients…
WHY DIABETES AND SOCIAL MEDIA?
The time we spend with our
docs, DE’s…
HoursAt the docNot at the doc
Longer updates, articles…
TThere are “EXACTLY” 45,301 diabetes blogs…
A diabetes social network…
http://www.diabetesmine.com/2011/10/simonpalooza-the-best-offline-diabetes-meet-up-yet.html
When people in the DOC meet in real life
http://www.youtube.com/watch?v=X2lxPnCU30c
Perla
• Dec. 2009: Type 1 Dx• Sep. 2011: TuDiabetes• Nov. 2011: A1c = 7.6
• Spring 2012: A1c =6.9• Connected and hopeful
Mike Durbin
• Type 2 Dx: 12/29/2008• CHF: 12/30/2008 www.mydiabeticheart.com
“There is no shame in having diabetes or CHF, I hope that by sharing my story, I will inspire others to fight on and live their life to the fullest.”
The DOC and…
• JDRF Government Day• DC research event• Signature events: Las Vegas, Austin, Phoenix
• Diabetes Forecast featuring DA members• Call to DOC for input to Strategic Plan
The DOC and…
The DOC and…
• San Diego (2011)• DC, Des Moines, San Diego (2012)
The DOC and Industry
The DOC and DE’s…
http://www.flickr.com/photos/57618391@N05/6891426208/lightbox/
Tool/Handout: Connect YOUR Clients to the DOC
Web version with links, downloadable/printable version available at: http://www.hopewarshaw.com/connectdiabetes
AADE Building Bridges with DOC
• Initiated, 2011 • Quarterly conf calls b/w
DOC members, AADE staff
• Goals: – Support growth– Learn, share– Embrace, engage
DEs Engaged: Who’s Doing What?
• Build your practice• Offer educ/coaching• Conduct research• Peer educ/support• Be entrepreneurial
Claire Blum, MS Ed, RN, CDE
Jill Weisenberger, MS, RD, CDEMichelle Litchman, NP
Kit McKinney, RD, CDE
Social Media… Compresses, Connects Our World
From @HopeWarshaw: Seeking examples from #diabetes educators for AADE Annual Meeting 2012: How are you powering your practice using social media? DM me PLZ.
Who? Claire Blum, MS Ed, RN, CDE
• RN, CDE, 25+ yrs• PWD, 34 yrs• Educator, research
coordinator in endo (PWD) office
• Health coach online• *Program Coordinator,
Partners & Peers for Diabetes Care, Inc, Chattanooga, TN
Claire: What’s YOUR Home Base?• Partners & Peers for Diabetes Care,
Inc. (non-profit)• Goals:
• Improve ed to HCPs, PWD• Offer online content, support• Build local community• Grow internationally
• *web: partnersandpeers.org• Facebook.com/PartnersandPeers• Twitter: @partnerspeers
Claire: Why Social Media?
• Connecting further, wider “profit in his own country isn’t heard”
• Create safe/secure place to empower PWD, support/learn from each other
• Announce events• Target media• Outreach larger orgs, efforts
Claire’s Messages to Peers…
• Requires new skills, knowledge, TIME• Respect PWD’s privacy – seek
permission
• “Let’s push this frontier”• People need, asking for support• “It IS how younger generation connects”• People want to be active participants in
their healthcare
Who? Jill Weisenberger, MS, RD, CDE• RD, CDE • 10 years DE in research setting• Jill Weisenberger Health
Communications, LLC• Writer, Diabetic Living,
kidseatright.org, EN, etc.• ADA Author, new book• Entrepreneur, consultant • Online weight mgmt coach
• Southern, VA
Jill: What’s YOUR Home Base?
“I didn’t want to start a blog and have the pressure to keep feeding it with new content. Plus I already write so much.”
“Video blogging and producing video tips is my way of getting my message out there, in my own voice.”
“It's so much fun and easy to do, but it is time consuming.”
Jill: Why Social Media?
• Goals:– Build reputation,
professional brand – Promote accurate
diabetes/nutrition info– Be an advocate for PWD
• Web: jillweisenberger.com• Twitter: @nutritionjill• Facebook.com/nutritionjill
Jill’s Messages to Peers…
• “No longer question of WANT, we MUST to advance our profession…just get over the resistance.”
• “The various social media outlets are additive…in total they grow your business.”
• “Working alone can be lonely. No more, I’ve now got an office full of colleagues…but I only have to connect with them when I want to.”
Who? G.E.T. Diabetes Education
• Kit McKinney, RD, CDE, 18 yrs• G.E.T. Diabetes Education, LLC
– In business 3 yrs– Kit, Lucy (“billing guru”)– Other RDs, 2 locations
• East TX (near Dallas)
Kit: What’s YOUR Home Base?
• Facebook.com/ G.E.T.Diabeteseducation
• “I know Facebook best”• Fits demographics of my
clients (older), they use Facebook
• Nearly no cost vs. newspaper, other advertising
Kit: Why Social Media?
• Gets my biz name out• Broad reach• Quick, easy, unlimited, do in
my “spare time”• Fodder for content Facebook,
Twitter: “easy to find and CE for me”
• Twitter: @GETDiabetesEd• Web: getdiabetesed.com
Kit’s Messages to Peers?
• Just got to do it: “If I don’t have online presence, I don’t exist”
• “We’ve got to be out there as THE diabetes experts.”
• “It’s been rewarding to see my reach to community, peers.”
• Therapeutic “fuels my passion”
Who? Michelle Litchman, NP
• FNP– 5 yrs endo office– Now IM/FP practice, sees only
PWDs• e-patient supporter• Social media enthusiast• Working on PhD in Nursing
– Thesis:“A Multidimensional Analysis of Peer-to-Peer Health and Apomediation Theory in a Diabetes Online Community”
• Salt Lake City, UT
Michelle: What’s YOUR Home Base?
Facebook.com/diabetesmixerproject• “Marriage b/w diabetes expo and a party”• Connect PWDs locally to support, share,
empower each other• Allows her to market, build community• HCPs mixing in social setting with PWD
Michelle: Why Social Media? • Goals:
– Help HCPs gain clinical insights on daily mgmt
– Get to know DOC• Blog: michellelitchman.wordpress.com
– Express thoughts about DOC– Looking for HCP community
• Twitter: @MichLitch
Michelle’s Messages to Peers…
• “Stick to one media venue until comfortable enough to move on.”
• “Don’t come off like know-it-all HCP to PWD – think collaborative learning”
Should YOU Worry about Risks?
http://womma.org
www.ncsbn.org
Spring, 2012http://business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-people-are-asking
Proceed with Caution… Stay Up-to-Date
• Think HIPPA when concerns PWD– Info, photos, descriptions of encounters
• Respect people’s privacy, confidentiality• Be transparent with endorsements,
sponsorship, equipment mentions• Get, stay familiar with rules of engagement
Know Your Enemies: Respond with science or
Radio silence
You @HopeWarshaw support the ADA/FDA dietary guidelines? I feel sorry for your "patients' :( =, Are you a #DrugSalesman too?
David EdelmanCo-Founder
Online community and health improvement platform
Founded with Elizabeth type 1, CEO, foodie, yoga teacher
Mission: Help people with diabetes live healthy, happy & hopeful lives.
www.diabetesdaily.com facebook.com/diabetesdailytwitter.com/diabetesdaily
Create Your Online Home
• Story-based• Flexible• Can’t always reach
subscribers
Facebook Accounts v. Pages
Create a Page at http://www.facebook.com/pages/create.php
• 140 characters• Fast-paced• Must engage a lot• Still not that mainstream
. Follow or Search
#dblog#DSMA#diabetes#diabetic#bigbluetest#bgnow (blood sugar)
#type1#type2#epatient#ehealth
Read something interesting? Follow that person!
• Topical• Conversational• Intimate
Community
• It’s hard to build a stand-alone community. Join an existing one first or partner with someone that has a big following.
Community
Exampleshttp://www.diabetesdaily.comhttp://www.diabeticconnect.com http://www.tudiabetes.org
• Video• Intimate• Broadcasting• Phone-friendly!
• Very flexible• Anything goes!
Blogs
• Post images• All about sharing• Less discussion
What’s Your Platform’s Personality?
• Facebook – story-based • Twitter – short and fast-paced• Communities – topical conversations• YouTube – broadcasting• Blogs – very flexible• Pinterest – visual• None of the above• All of the above
The BEST Tips for Participating
Tip 1: Be Helpful
Tip 2: Be Transparent
Tip 3: Limit Self-Promotion
Tip 4: Don’t Provide Treatment, Provide Support
The best platforms for those that wantcontrol and flexibility.
Blogging Platforms (Effortless)
14.7% of the top million sites
48 of the top 100 blogs
Get a Geek
• Domain Name• Hosting account• Install WordPress = 2 Hours of Work
Someone Like Me!
Getting Started Checklist• Purchase your domain name at a registrar like
www.godaddy.com • Sign up for WordPress hosting
– Options at http://wordpress.org/hosting/– Request free hosting at http://diabetesblogs.com
• Install WordPress– Select and install a theme– Install Recommended WordPress Plugins
• Sharing: Digg Digg, AddThis or ShareThis• Facebook: Simple Facebook Connect• Twitter: Twitter Goodies
– Start blogging!
Amy TenderichEditor-in-Chief of DiabetesMine.comwww.diabetesmine.comOne of the world’s Top 20 Health Blogs
Community Manager, DiabeticConnect.com650,000 members and growing
Diabetes advocate, Book author @DiabetesMine @AmyDBMine
Facebook.com/DiabetesMine
Tech Tools (the Future)
Mobile AppsConnected DevicesHealth GamingNew Online Platforms
Going Mobile
Diabetes Logging & Learning On the Run
+
Action > Rewards!
• 4x/day logbook• Motivation, education• Cash for iTunes!
Automated Logging
Connected Meters
First iPhone/iTouch Plug-in!
Health & Diabetes Games
Serious Business…
New Online Platforms…
Technology Adds Value!
• More Tools to Succeed • Access to a Wealth of Data• = More Proactive Diabetes Care…
for you and your patients!
Your Social Media
Plan of Action
What’s Most Important??
1) Have a Clear Goal
Lurking and learning are good!
2) Determine Your Time Commitment
• Be honest with yourself• Be realistic!
3) If/When You Decide to Jump In:
• Get a Platform. • Get an Audience.• Get some Help.
Search the Web for “How-To’s”
• Google terms like “tools” and “tutorial”• Medscape has a Social Media Primer for HC
Professionals • On YOUTUBE:
– HootSuite Beginners Tutorial– Top Twitter Tools Exposed & Explained at Lightning Speed!
The 15 Minute / Week Plan
• Add some bookmarks to your desktop• Subscribe to a few blogs by email• Start reading for a few minutes/day• Try to find a few new resources each week
The 60 Minute / Week Plan
• Follow a #DSMA Twitter Chat (Wednesdays at 6pm PST/ 9pm EST)• Create your own online profiles…• Then do “something” every week – new
posting(s), outreach emails, updated photos
Assess Your Own Realistic Goals
Three simple questions:• What do you hope to achieve with social media?
– Priorities?
• How much time do you want to/can you commit? – Per day, week, month?– Think when?
• What’s your timeframe?– Specific to each goal?
Q and A(Thank You!)