Power Your Practice in Our Socially Networked World

AADE, 2012

David Edelman, diabetesdaily.comManny Hernandez, diabeteshf.orgAmy Tenderich, diabetesmine.comHope Warshaw, hopewarshaw.com

Healthcare & Social Media: Are you connected?

http://www.youtube.com/watch?v=X2lxPnCU30c&feature=related

34% of U.S. google traffic was health related

53% of patients would like reliable information about their condition online

Remember Bye Bye Birdie?

Twitter: The New Telephone

http://www.webanalyticsworld.net/2012/03/twitter-stats-in-2012-infographic.html (3/12)

Today people think: “I’ve got…diabetes, I better get a Twitter account.”

• “#1: “Real-time conversations with people who’ve been there; ….others who’ve been through it.”

• #2: “…incredible [HCPs] sharing time and talents…answering questions, sharing insights, links to their blogs, etc.”

• #3: “Tweetchats bring peers and pros together in one place.”

• #4: Breaking health news: “Now I see things on Twitter before I see them in [top] news outlets.”

Social Media: Who’s THE EXPERT?

• Lines are BLURRED – levels playing field• Everyone, anyone can be “AN EXPERT”• Diabetes Educators as experts need a presence,

voice with HCPs, PWD & general public

Social media isn’t a fad… it’s a fundamental shift in the way we 

communicate.

□ R U Using? □ Should U B?

How? PWD PWD

How? PWD DE/RD

How? DEs DEs

Website: hopewarshaw.com

Facebook(like): eathealthylivewell

Twitter: @hopewarshaw

Blog: hopewarshaw.com/blog

What’s Coming Up?

• Assess yourself • Social media/networks: PWD and DOC• How, where, why DEs are engaging• How to get started, ID your home base• Future trends• Re-Assess yourself • Qs & As

Social Media - Assess Yourself

• Goals?

• Time available?

• Timeline?

• Resources?

I am from here… … not here!

Life after Dx...

@DiabetesHF@AskManny

Facebook.com/DiabetesHF

Platforms to empower patients…

WHY DIABETES AND SOCIAL MEDIA?

The time we spend with our

docs, DE’s…

HoursAt the docNot at the doc

Longer updates, articles…

TThere are “EXACTLY” 45,301 diabetes blogs…

A diabetes social network…

http://www.diabetesmine.com/2011/10/simonpalooza-the-best-offline-diabetes-meet-up-yet.html

When people in the DOC meet in real life

http://www.youtube.com/watch?v=X2lxPnCU30c

Perla

• Dec. 2009: Type 1 Dx• Sep. 2011: TuDiabetes• Nov. 2011: A1c = 7.6

• Spring 2012: A1c =6.9• Connected and hopeful

Mike Durbin

• Type 2 Dx: 12/29/2008• CHF: 12/30/2008 www.mydiabeticheart.com

“There is no shame in having diabetes or CHF, I hope that by sharing my story, I will inspire others to fight on and live their life to the fullest.”

The DOC and…

• JDRF Government Day• DC research event• Signature events: Las Vegas, Austin, Phoenix

• Diabetes Forecast featuring DA members• Call to DOC for input to Strategic Plan

The DOC and…

The DOC and…

• San Diego (2011)• DC, Des Moines, San Diego (2012)

The DOC and Industry

The DOC and DE’s…

http://www.flickr.com/photos/57618391@N05/6891426208/lightbox/

Tool/Handout: Connect YOUR Clients to the DOC

Web version with links, downloadable/printable version available at: http://www.hopewarshaw.com/connectdiabetes

AADE Building Bridges with DOC

• Initiated, 2011 • Quarterly conf calls b/w

DOC members, AADE staff

• Goals: – Support growth– Learn, share– Embrace, engage

DEs Engaged: Who’s Doing What?

• Build your practice• Offer educ/coaching• Conduct research• Peer educ/support• Be entrepreneurial

Claire Blum, MS Ed, RN, CDE

Jill Weisenberger, MS, RD, CDEMichelle Litchman, NP

Kit McKinney, RD, CDE

Social Media… Compresses, Connects Our World

From @HopeWarshaw: Seeking examples from #diabetes educators for AADE Annual Meeting 2012: How are you powering your practice using social media? DM me PLZ.

Who? Claire Blum, MS Ed, RN, CDE

• RN, CDE, 25+ yrs• PWD, 34 yrs• Educator, research

coordinator in endo (PWD) office

• Health coach online• *Program Coordinator,

Partners & Peers for Diabetes Care, Inc, Chattanooga, TN

Claire: What’s YOUR Home Base?• Partners & Peers for Diabetes Care,

Inc. (non-profit)• Goals:

• Improve ed to HCPs, PWD• Offer online content, support• Build local community• Grow internationally

• *web: partnersandpeers.org• Facebook.com/PartnersandPeers• Twitter: @partnerspeers

Claire: Why Social Media?

• Connecting further, wider “profit in his own country isn’t heard”

• Create safe/secure place to empower PWD, support/learn from each other

• Announce events• Target media• Outreach larger orgs, efforts

Claire’s Messages to Peers…

• Requires new skills, knowledge, TIME• Respect PWD’s privacy – seek

permission

• “Let’s push this frontier”• People need, asking for support• “It IS how younger generation connects”• People want to be active participants in

their healthcare

Who? Jill Weisenberger, MS, RD, CDE• RD, CDE • 10 years DE in research setting• Jill Weisenberger Health

Communications, LLC• Writer, Diabetic Living,

kidseatright.org, EN, etc.• ADA Author, new book• Entrepreneur, consultant • Online weight mgmt coach

• Southern, VA

Jill: What’s YOUR Home Base?

“I didn’t want to start a blog and have the pressure to keep feeding it with new content. Plus I already write so much.”

“Video blogging and producing video tips is my way of getting my message out there, in my own voice.”

“It's so much fun and easy to do, but it is time consuming.”

Jill: Why Social Media?

• Goals:– Build reputation,

professional brand – Promote accurate

diabetes/nutrition info– Be an advocate for PWD

• Web: jillweisenberger.com• Twitter: @nutritionjill• Facebook.com/nutritionjill

Jill’s Messages to Peers…

• “No longer question of WANT, we MUST to advance our profession…just get over the resistance.”

• “The various social media outlets are additive…in total they grow your business.”

• “Working alone can be lonely. No more, I’ve now got an office full of colleagues…but I only have to connect with them when I want to.”

Who? G.E.T. Diabetes Education

• Kit McKinney, RD, CDE, 18 yrs• G.E.T. Diabetes Education, LLC

– In business 3 yrs– Kit, Lucy (“billing guru”)– Other RDs, 2 locations

• East TX (near Dallas)

Kit: What’s YOUR Home Base?

• Facebook.com/ G.E.T.Diabeteseducation

• “I know Facebook best”• Fits demographics of my

clients (older), they use Facebook

• Nearly no cost vs. newspaper, other advertising

Kit: Why Social Media?

• Gets my biz name out• Broad reach• Quick, easy, unlimited, do in

my “spare time”• Fodder for content Facebook,

Twitter: “easy to find and CE for me”

• Twitter: @GETDiabetesEd• Web: getdiabetesed.com

Kit’s Messages to Peers?

• Just got to do it: “If I don’t have online presence, I don’t exist”

• “We’ve got to be out there as THE diabetes experts.”

• “It’s been rewarding to see my reach to community, peers.”

• Therapeutic “fuels my passion”

Who? Michelle Litchman, NP

• FNP– 5 yrs endo office– Now IM/FP practice, sees only

PWDs• e-patient supporter• Social media enthusiast• Working on PhD in Nursing

– Thesis:“A Multidimensional Analysis of Peer-to-Peer Health and Apomediation Theory in a Diabetes Online Community”

• Salt Lake City, UT

Michelle: What’s YOUR Home Base?

Facebook.com/diabetesmixerproject• “Marriage b/w diabetes expo and a party”• Connect PWDs locally to support, share,

empower each other• Allows her to market, build community• HCPs mixing in social setting with PWD

Michelle: Why Social Media? • Goals:

– Help HCPs gain clinical insights on daily mgmt

– Get to know DOC• Blog: michellelitchman.wordpress.com

– Express thoughts about DOC– Looking for HCP community

• Twitter: @MichLitch

Michelle’s Messages to Peers…

• “Stick to one media venue until comfortable enough to move on.”

• “Don’t come off like know-it-all HCP to PWD – think collaborative learning”

Should YOU Worry about Risks?

http://womma.org

www.ncsbn.org

Spring, 2012http://business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-people-are-asking

Proceed with Caution… Stay Up-to-Date

• Think HIPPA when concerns PWD– Info, photos, descriptions of encounters

• Respect people’s privacy, confidentiality• Be transparent with endorsements,

sponsorship, equipment mentions• Get, stay familiar with rules of engagement

Know Your Enemies: Respond with science or

Radio silence

You @HopeWarshaw support the ADA/FDA dietary guidelines? I feel sorry for your "patients' :( =, Are you a #DrugSalesman too?

David EdelmanCo-Founder

Online community and health improvement platform

Founded with Elizabeth type 1, CEO, foodie, yoga teacher

Mission: Help people with diabetes live healthy, happy & hopeful lives.

www.diabetesdaily.com facebook.com/diabetesdailytwitter.com/diabetesdaily

Create Your Online Home

• Story-based• Flexible• Can’t always reach

subscribers

Facebook Accounts v. Pages

Create a Page at http://www.facebook.com/pages/create.php

• 140 characters• Fast-paced• Must engage a lot• Still not that mainstream

. Follow or Search

#dblog#DSMA#diabetes#diabetic#bigbluetest#bgnow (blood sugar)

#type1#type2#epatient#ehealth

Read something interesting? Follow that person!

• Topical• Conversational• Intimate

Community

• It’s hard to build a stand-alone community. Join an existing one first or partner with someone that has a big following.

Community

Exampleshttp://www.diabetesdaily.comhttp://www.diabeticconnect.com http://www.tudiabetes.org

• Video• Intimate• Broadcasting• Phone-friendly!

• Very flexible• Anything goes!

Blogs

• Post images• All about sharing• Less discussion

What’s Your Platform’s Personality?

• Facebook – story-based • Twitter – short and fast-paced• Communities – topical conversations• YouTube – broadcasting• Blogs – very flexible• Pinterest – visual• None of the above• All of the above

The BEST Tips for Participating

Tip 1: Be Helpful

Tip 2: Be Transparent

Tip 3: Limit Self-Promotion

Tip 4: Don’t Provide Treatment, Provide Support

The best platforms for those that wantcontrol and flexibility.

Blogging Platforms (Effortless)

14.7% of the top million sites

48 of the top 100 blogs

Get a Geek

• Domain Name• Hosting account• Install WordPress = 2 Hours of Work

Someone Like Me!

Select a Theme

Visit http://wordpress.org/extend/themes/

Getting Started Checklist• Purchase your domain name at a registrar like

www.godaddy.com • Sign up for WordPress hosting

– Options at http://wordpress.org/hosting/– Request free hosting at http://diabetesblogs.com

• Install WordPress– Select and install a theme– Install Recommended WordPress Plugins

• Sharing: Digg Digg, AddThis or ShareThis• Facebook: Simple Facebook Connect• Twitter: Twitter Goodies

– Start blogging!

Amy TenderichEditor-in-Chief of DiabetesMine.comwww.diabetesmine.comOne of the world’s Top 20 Health Blogs

Community Manager, DiabeticConnect.com650,000 members and growing

Diabetes advocate, Book author @DiabetesMine @AmyDBMine

Facebook.com/DiabetesMine

Tech Tools (the Future)

Mobile AppsConnected DevicesHealth GamingNew Online Platforms

Going Mobile

Diabetes Logging & Learning On the Run

+

Action > Rewards!

• 4x/day logbook• Motivation, education• Cash for iTunes!

Automated Logging

Connected Meters

First iPhone/iTouch Plug-in!

Health & Diabetes Games

Serious Business…

New Online Platforms…

Pinterest

Technology Adds Value!

• More Tools to Succeed • Access to a Wealth of Data• = More Proactive Diabetes Care…

for you and your patients!

Your Social Media

Plan of Action

What’s Most Important??

1) Have a Clear Goal

Lurking and learning are good!

2) Determine Your Time Commitment

• Be honest with yourself• Be realistic!

3) If/When You Decide to Jump In:

• Get a Platform. • Get an Audience.• Get some Help.

Search the Web for “How-To’s”

• Google terms like “tools” and “tutorial”• Medscape has a Social Media Primer for HC

Professionals • On YOUTUBE:

– HootSuite Beginners Tutorial– Top Twitter Tools Exposed & Explained at Lightning Speed!

The 15 Minute / Week Plan

• Add some bookmarks to your desktop• Subscribe to a few blogs by email• Start reading for a few minutes/day• Try to find a few new resources each week

The 60 Minute / Week Plan

• Follow a #DSMA Twitter Chat (Wednesdays at 6pm PST/ 9pm EST)• Create your own online profiles…• Then do “something” every week – new

posting(s), outreach emails, updated photos

Assess Your Own Realistic Goals

Three simple questions:• What do you hope to achieve with social media?

– Priorities?

• How much time do you want to/can you commit? – Per day, week, month?– Think when?

• What’s your timeframe?– Specific to each goal?

Q and A(Thank You!)