Post Investment Engagement

Building Portfolio Company Success

Welcome!

April 23, 2014

Webinar House Rules for Attendees

•Attendees are muted throughout the live presentation

•Please provide questions for the speakers via the chat option in the bottom left of your screen

•This program is being recorded and will be archived for viewing

•We will share the presentation with all attendees

Use chat to submit

questions

Yes, you’ll get the

slides.

We’re recorded, so

come back and

listen again

ACA Partners

Member Groups & Accredited Platforms

New Dominion Angels

Our Moderator

Zach Lawrence, CFA

• Currently Senior Director, Ohio Tech Angel Funds and TechColumbus

• Chartered Financial Analyst®

• Former UBS Financial Services

Our Speakers - and a little about them

Rachael Qualls

CEO, Venture 360

Raymond Luk

CEO, Hockeystick

Mark Rainosek

CEO, FD Venture Farm

• Engagement issues facing active angels

• Why engage

• How to engage

• Case studies

• Other tools of the trade

Topics We’ll Explore Today

Issues with Angel Engagement

• Investor expertise

• Time spent with the company

• Metrics tracking

• Communication tools

• Empirical data shows better outcomes for all

• Investors are often a “lifeline” for the company

• Conscientious entrepreneurs generally receive more investment

• Frequent communication means bad news is better received

• Establishes outlet for non-financial “asks” from the company

Importance of Engagement

Investor Expertise drives Success

Source: Wiltbank, R. 2007, Returns to Angel Investors in Groups,

Willamette University

Frequency drives Success

Source: Wiltbank, R. 2007, Returns to Angel Investors in Groups,

Willamette University

• Other considerations to encourage healthy shareholder engagement

• Who delivers the message

• What is shared

• When/how often should updates be given

• Where/how is interaction facilitated

How to Engage

Case Studies From our Featured Presenters

FD Venture Farm – Key Product Features

For Companies

• Private Update Centers™.

• Customizable roles and permissions for

update sharing and distribution.

• Architected for video updates, live

streaming and document sharing.

• Engage and build your online network.

For Investors/Angel Groups

• SaaS Platform with white labeled, fully branded implementation.

• View and communicate with your connected companies.

• Automated notifications of business updates and company content.

• Scheduling and work flow for reminders.

Fund Structure - Pan I, Pan II and Pan III. 25 Companies across three funds. Private, white label, fully branded to create the Piedmont Angel Online Network. • PAN annual meeting:

• Video recorded business updates. • Connecting companies and LP’s by fund. • Secure and private delivery of updates to the fund LP’s. • Fast and easy review / comments by fund LP’s. • Maintain the digital record of the update

FD Venture Farm – Case Study

Hockeystick.co

• Simple investor reports

• Customizable templates

• Automatic notifications

• For all shareholders, not just you

STARTUP

Hockeystick.co

“It’s important to play

well with others”

STARTUP

accelerator

Angel Group

Other Angels Seed Fund

Convertible Notes

VC

Loans/Grants

reporting

Hockeystick.co

• Google Docs

• Linked In

• Email

• Dropbox

• In-person meetings

Other Tools of the Trade

Conclusion

Do’s

• Communicate frequently

• Get the bad news out

• Leverage investor expertise

• Seek advice and help

Don’ts

• Communicate in one direction

• Assume no news is good news

• Go it alone

• Hope things will improve

Audience Resources

Today’s presenting companies:

http://www.fdventurefarm.com/aca_fdventurefarm

https://venture360.co/

https://hockeystick.co/

Background Research

http://www.willamette.edu/~wiltbank/

Audience Questions Thank you!