Post on 23-Jul-2020
Portaltech Reply:
A target functional architecture for successful international trading
Introduction The international business challenge
Target architecture Recommendations
Q&A
3
Overview
“Portaltech enables customers to maximize their multi-channel success”
Portaltech Reply is a European leader in eCommerce and multi-channel consulting
services. We bring a wealth of experience in online and multi-channel strategy providing flexibility to simplify the online proposition
through standards based integration, unified product management and customer experience
strategy, leading to increased margins and revenue
4 The Information contained herein is confidential. Any duplication, retransmission or dissemination is strictly prohibited
Customers
Introduction The international business challenge
Target architecture Recommendations
Q&A
6
Management of Complex Information, People & Processes
Complexity is increasing with each:
• Channel
• Language
• Currency
• Brand
The Information contained herein is confidential. Any duplication, retransmission or dissemination is strictly prohibited
7
Successful Strategy
− Technology is ‘just’ an enabler − Technology can help with more efficiently managing international
commerce operations but
− ‘Success’ also relies on: − sound business strategy − Solid architecture − clear implementation planning and governance − good functional design in harmony with great end-user experience − well designed business processes and business change − Fast implementation and delivery
Portaltech Reply international customers The international business challenge
Target architecture Recommendations
Q&A
9
Globalisation Strategy
Core Infrastructure ServicesIdentity & Access
ManagementInformation Assurance Audit Logging Monitoring Planning &
Performance Mgmt
Integration Services
Enterprise Application Integration Ecosystem Integration Business Process
Integration
Key Business Services
Key Business Services
Workflow
Rules
Product Management
Lifecycle Management
Business Process Management
Inventory & Fulfilment
Master Data Management
Enterprise Reporting
Search Service
Channel Integration
Channel Integration
Content Management
Channel Rendering
Presentation Service
Information Aggregation
Merchandising
Searchandising
Analytics
Customer Experience
Self - Service
Social Collaboration
10
Internationalisation Strategy
Core Infrastructure ServicesIdentity & Access
ManagementInformation Assurance Audit Logging Monitoring Planning &
Performance Mgmt
Integration Services
Enterprise Application Integration Ecosystem Integration Business Process
Integration
Key Business Services
Key Business Services
Workflow
Rules
Product Management
Lifecycle Management
Business Process Management
Inventory & Fulfilment
Master Data Management
Enterprise Reporting
Search Service
Channel Integration
Channel Integration
Content Management
Channel Rendering
Presentation Service
Information Aggregation
Merchandising
Searchandising
Analytics
Customer Experience
Self - Service
Social Collaboration
11
Localisation Strategy
Core Infrastructure ServicesIdentity & Access
ManagementInformation Assurance Audit Logging Monitoring Planning &
Performance Mgmt
Integration Services
Enterprise Application Integration Ecosystem Integration Business Process
Integration
Key Business Services
Key Business Services
Workflow
Rules
Product Management
Lifecycle Management
Business Process Management
Inventory & Fulfilment
Master Data Management
Enterprise Reporting
Search Service
Channel Integration
Channel Integration
Content Management
Channel Rendering
Presentation Service
Information Aggregation
Merchandising
Searchandising
Analytics
Customer Experience
Self - Service
Social Collaboration
12
Strategic Architectural Approach Front Office Back Office
Platform
Web Call Center Retail Store
Mobile Print
Data Management & Analytics
Cro
ss C
hann
el In
tegr
atio
n
Search Service
Customer Proposition
Business Process Integration
Ord
er &
Inve
ntor
y M
anag
emen
t
Order Management
Warehouse & Fulfillment
Digital Asset Management
Other Enterprise Services
Billing & Revenue
Management
13
Approach
Com
mer
ce
Bro
wse
Sea
rch
Cus
tom
er
Ser
vice
Cac
he
Rep
ortin
g
DA
M
Commerce Backend Systems Search Platform
Oth
er
3rd parties
Systems Integrators Service Delivery Delivery
Capability
Platforms
Multiple suppliers
Different capabilities divided
into discrete services.
Deliver each incrementally.
Right platform for each service
Channels Web Call Centre Mobile Client etc.
Digital Asset Mgmt
Markets
14
Approach
Com
mer
ce
Bro
wse
Sea
rch
Cus
tom
er
Ser
vice
Cac
he
Rep
ortin
g
DA
M
Commerce Backend Systems Search Platform
Oth
er
3rd parties
Systems Integrators Service Delivery Delivery
Capability
Platforms
Multiple suppliers
Different capabilities divided
into discrete services.
Deliver each incrementally.
Right platform for each service
Channels Web Call Centre Mobile Store
Digital Asset Mgmt
Markets
15
Approach
Com
mer
ce
Bro
wse
Sea
rch
Cus
tom
er
Ser
vice
Cac
he
Rep
ortin
g
DA
M
Commerce Backend Systems Search Platform
Oth
er
3rd parties
Systems Integrators Service Delivery Delivery
Capability
Platforms
Multiple suppliers
Different capabilities divided
into discrete services.
Deliver each incrementally.
Right platform for each service
Channels Web Call Centre Mobile Client etc.
Digital Asset Mgmt
Markets
16
Functional Architecture
Frontend
Enabling Services
Core Functionality
Source : hybris
Portaltech Reply International Customers The international business challenge
Target functional architecture Recommendations
Q&A
18
Summary
If your infrastrcture cannot support your strategy replace early before you invest heavily in international trading Must localise language, how do you expect customers to understand T&C‘s, return policies etc without speaking to them in their language? Get local advisors on board (legals, commercial operations) Get local people or those with local knolwedge into the team Pop Up Stores can be very successful in supporting international site launches if no physical presence exists Support with DM – fully localised
The Information contained herein is confidential. Any duplication, retransmission or dissemination is strictly prohibited
Portaltech Reply International Customers The international business challenge
Target functional architecture Recommendations
Q&A