porsche design

studio

Right angle Media

Display Concept

porsche design

studio

Company Profile

Porsche Design Studio in Zell am See, Austria, stands for the distinctive, timeless and unmistakable design signature that characterizes all of the Por-sche Design Group’s products. The studio also does work for other compa-nies in the areas of industrial and product design. Today, Porsche Design Studio is one of Europe’s most recognized design companies. Porsche Design is one of the leading luxury brands in the high-quality men’s accessories business sector. The products stand for functional, timeless and purist design and represent impressive technical innovations. Porsche Design is only available in Porsche Design stores, shop-in-shops, exclusive department stores and upmarket specialist shops.

porsche design

studio

Design Philosophy

The Porsche Design Studio creates unique products. For Porsche Design. And for other major brands. Every detail betrays the company‘s automotive origins. The unique Porsche signature can be seen in the product‘s enginee-ring, material selection and finish. The result is a perfect combination of de-sign and function. Well-engineered, innovative and pure. Every design object that is created in the Porsche Design Studio has the potential of becoming a classic. It is here that traditional craft skills go hand in hand with innovative engineering.

All of the designs to come out of this studio bear an unmistakeable signa-ture, resulting from their clear and functional forms, the careful choice of materials, and the high quality of their finish. A successful concept that has never failed to capture the prevailing spirit of the times.

porsche design

studio

Briefing

Project Details

As RAM is aware of the latest technology on billboard construction and lighting, technical background is provided and shall not be the concern of the designer. Creativity shall be used rather to create a unique aesthetic than in dealing with technical problems.

Key attributes of the design concepts are: • Tailor made solution - stand out amongst competitors• Importance of symbols. Standing for success, progress • Least heat emission – low electricity consumption• Application of the design theme to all products• Solution shall be superlative• Arabian decoration can be considered but is not crucial to the design • Feasibility • Aesthetics shall be inspired and outlined by the Porsche Design style to create a contemporary appearance

Products of interest are:

• free standing• 6 sheet vertical 1800x1200• 12 sheet landscape 1800x2400• escalator crown• pillar mounted• roof hanging• theme walls• outside station small format• megacoms• unipoles• vertikal totems

porsche design

studio

Design Philosophy

porsche design

studio

Phase 1

Design Concepts

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concept 1

scope

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studio

concept 1

scope

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concept 1

detail connection

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concept 1

detail connection

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concept 1

scope

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concept 1

scope

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concept 1

scope

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concept 1

scope

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concept 1

scope

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concept 2

floatation

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concept 2

floatation

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concept 2

floatation

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concept 2

floatation

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concept 3

framework

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concept 3

framework

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concept 3

framework

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concept 3

framework

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concept 3

framework

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concept 4

louvers

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concept 4

louvers

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concept 4

louvers

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concept 4

louvers

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concept 4

louvers

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concept 4

louvers

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concept 4

louvers

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concept 5

monitor

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concept 5

monitor

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concept 5

monitor

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concept 5

monitor

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concept 5

monitor

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concept 5

monitor

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Phase 2

Final Design

porsche design

studio

Final Design

porsche design

studio

design details

The aesthetic derives from a picture frame

The voluminous surface around the image helps to focus on the contents

The image floats within the monumental frame

The connections between the segments are inspired by the Right Angle Media logo

The frame consists of welded steel which is dark grey powder-coated to achieve a sophisticated stone-like appearance

The image is placed on a glass panel

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porsche design

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Final Design

changing bill

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Final Design

detail hinge

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Final Design

detail bill clip

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Final Design

6 sheet vertical

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Final Design

12 sheet landscape

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Final Design

escalator crown

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Final Design

pillar mounted

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Final Design

roof Hanging

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Final Design

theme wall

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Final Design

outside station

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Final Design

Megacom

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Final Design

Megacom small

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Final Design

Unipole

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Final Design

Unipole triangle

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Final Design

vertical totems

porsche design

studio

29.06.2007