OSCAR SAGASTUME818-714-1119

Global Brands I have marketed the images of global brands

like:

Revenue Generating Experience

$4,900,000Revenue

Site Redesign, Email Campaign Segmentation, and SEO/SEM/PPC Campaigns

$8,000,000+Overall Revenue

I helped increase revenue by $3,100,000. I created an aggresive plan that helped maximize the profitability of HardRockHotel.com

Email Deliverability

With my leadership and using Best Practices like Email Redesign, Database Segmentation, Reputation Management, and White Server Optimization; I helped maximize

deliverability up to 99.3%

80%

99.3

0%

AVERAGE OPTIMIZED

Email Engagement

I designed an email campaign for a clearance event for my client VapeRev. We had a 46% open rate and a 38.4% CTR. The email helped increase revenue day over day by 454%.

0 5000 10000 15000 20000 25000

Day 2Day 1

Sales

Open Rate

46% CTR

38.4%

A/B Testing ExpertCase Study: Introduced a new premium speed service for Freedompop internet

plans. We had two subject lines to test. We targeted a small database of 500 users.

Subject Line: Get our fastest home internet speeds 100% FREE

Open Rates: 41.7%Click-Through: 35.22%Conversion Rate: 2 %

Subject Line: Limited Time- Get 8X's faster speed FREE

Open Rates: 51.2%Click-Through: 58.88%Conversion Rate: 6.4 %

My subject line increased open rates by about 20%, the click-through rate by about 69% and more then TRIPLED the conversion rate!

Web Traffic

Using my digital marketing campaigns, for my client Mobile Media Summit, I was able to increase traffic to their site by 534% (YOY). And nearly doubling traffic from their best performing month.

Experienced Email Marketer

I have experience with a multitude of Email Service Providers. On those platforms I have developed, designed, and deployed on my own and with marketing/design teams.

Email Campaign Deployment

I have expertise in engaging customers utilizing targeted and high volume email campaigns. I have targeted to groups of less then 100 and up to 3.5 million in a single campaign. I averaged over 65 million emails a month with one client.

Email Production and Design

I’ve overseen and designed various types of email such as: Newsletter Emails Dedicated Emails Promotional Emails Lifecycle Emails Nurturing Emails Transactional Emails Trigger Emails

Social Media

Managed implementation of various social media campaigns to increase visibility and drive traffic for various companies and celebrities . Using various social networks like:FacebookTwitterYouTubeLinkedinGoogle+FourSquare

ÅFlickrÅYelpÅMySpaceÅPinterest ÅTumblr

CRM/Loyalty Programs

I have managed various CRM/Loyalty Programs across retail and digital platforms to increase overall customer engagement and drive purchase behavior. I have also overseen the development and execution of all loyalty marketing assets.

Website Management

Managed, updated, and oversaw the creation of various websites such as: • HardRockHotel.com • RehabLV.com • Area1079.com • 1057theOasis.com • Wristbands.com • BodyEnglish.com • MachineryNetwork.com • VapeRev.com • And Many More

PPC/SEM Geo Targeting

Designed a PPC Geo-targeted campaign that had an ROI of 1200% off initial launch.

And an overall return of $3,000,000 for an overall spend of $300,000 on my PPC/SEO/SEM efforts

Oscar Sagastume

Contact Information

OscarSagastume@gmail.com 818-714-1119