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Transcript of Pop3OscarSagastume8187141119
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OSCAR SAGASTUME818-714-1119
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Global Brands I have marketed the images of global brands
like:
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Revenue Generating Experience
$4,900,000Revenue
Site Redesign, Email Campaign Segmentation, and SEO/SEM/PPC Campaigns
$8,000,000+Overall Revenue
I helped increase revenue by $3,100,000. I created an aggresive plan that helped maximize the profitability of HardRockHotel.com
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Email Deliverability
With my leadership and using Best Practices like Email Redesign, Database Segmentation, Reputation Management, and White Server Optimization; I helped maximize
deliverability up to 99.3%
80%
99.3
0%
AVERAGE OPTIMIZED
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Email Engagement
I designed an email campaign for a clearance event for my client VapeRev. We had a 46% open rate and a 38.4% CTR. The email helped increase revenue day over day by 454%.
0 5000 10000 15000 20000 25000
Day 2Day 1
Sales
Open Rate
46% CTR
38.4%
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A/B Testing ExpertCase Study: Introduced a new premium speed service for Freedompop internet
plans. We had two subject lines to test. We targeted a small database of 500 users.
Subject Line: Get our fastest home internet speeds 100% FREE
Open Rates: 41.7%Click-Through: 35.22%Conversion Rate: 2 %
Subject Line: Limited Time- Get 8X's faster speed FREE
Open Rates: 51.2%Click-Through: 58.88%Conversion Rate: 6.4 %
My subject line increased open rates by about 20%, the click-through rate by about 69% and more then TRIPLED the conversion rate!
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Web Traffic
Using my digital marketing campaigns, for my client Mobile Media Summit, I was able to increase traffic to their site by 534% (YOY). And nearly doubling traffic from their best performing month.
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Experienced Email Marketer
I have experience with a multitude of Email Service Providers. On those platforms I have developed, designed, and deployed on my own and with marketing/design teams.
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Email Campaign Deployment
I have expertise in engaging customers utilizing targeted and high volume email campaigns. I have targeted to groups of less then 100 and up to 3.5 million in a single campaign. I averaged over 65 million emails a month with one client.
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Email Production and Design
I’ve overseen and designed various types of email such as: Newsletter Emails Dedicated Emails Promotional Emails Lifecycle Emails Nurturing Emails Transactional Emails Trigger Emails
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Social Media
Managed implementation of various social media campaigns to increase visibility and drive traffic for various companies and celebrities . Using various social networks like:FacebookTwitterYouTubeLinkedinGoogle+FourSquare
ÅFlickrÅYelpÅMySpaceÅPinterest ÅTumblr
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CRM/Loyalty Programs
I have managed various CRM/Loyalty Programs across retail and digital platforms to increase overall customer engagement and drive purchase behavior. I have also overseen the development and execution of all loyalty marketing assets.
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Website Management
Managed, updated, and oversaw the creation of various websites such as: • HardRockHotel.com • RehabLV.com • Area1079.com • 1057theOasis.com • Wristbands.com • BodyEnglish.com • MachineryNetwork.com • VapeRev.com • And Many More
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PPC/SEM Geo Targeting
Designed a PPC Geo-targeted campaign that had an ROI of 1200% off initial launch.
And an overall return of $3,000,000 for an overall spend of $300,000 on my PPC/SEO/SEM efforts