Post on 16-Aug-2015
How to launch a brand in 2014
Podcasts Grown Up: Community and Monetization
Ryan WilliamsInfluencerEconomy.com
March 2016#PodSXSW
The Speakers
Jemele HillHis and Hers Podcast
Tom MerrittDaily Tech News Show
Ryan WilliamsInfluencer EconomyPodcast
T H E I N F L U E N C E R E C O N O M Y
Jemele Hill• ESPN reporter, TV host, and podcaster• Pioneering podcaster• His and Her Audio Podcast was turned into an
ESPN TV show• Leading sports and culture podcaster
T H E I N F L U E N C E R E C O N O M Y
Tom Merritt• Pioneering how fans support podcasts via
crowdfunding• Recorded over 2,000 tech podcasts• Crowdfunds his Daily Tech News Show for over
$191,000 annually• Currently• Curr
T H E I N F L U E N C E R E C O N O M Y
T H E I N F L U E N C E R E C O N O M Y
Ryan Williams• Host of Stories from The Influencer Economy• Publishing The Influencer Economy Book in
Dec. 2015• Runs Influencer Media, podcast production and
data analytics agency
Questions Answered• How do podcast hosts find their true fans and
grow their niche following? • How do you build an authentic community and
monetize your content without selling out? • How can you embrace your personality to grow
your audience to stand-out in iTunes and other networks?
T H E I N F L U E N C E R E C O N O M Y
Internet Connected Cars Are the Future
23 million cars are Internet connected
S o u r c e : F o r b e s v i a A u t o N e w s
2015
152 million cars will be Internet
connected
2020 75% of cars shipped with internet technology
2020
T H E I N F L U E N C E R E C O N O M Y
Podcasts Are Already 50% of Audio Consumed by Americans
F A C T S
S o u r c e : E d i s o n 2 0 1 4 r e s e a r c h
27%
25%23%
11%
6%5%
3%Share of Time Spent
Podcasts
AM/FM Radio
Owned music (CDs, Digital music files, Etc.)
Internet Only (Music/Radio)
SiriusXM
TV Music channels (e.g. Music Choice)
Other
MAY 2014
Share of EarTM - Podcast ListenersShare of Time Spent Listening to Audio Sources
The Listeners Are Affluent and Educated
S o u r c e : E d i s o n 2 0 1 4 r e s e a r c h – B a s e d o n p e r c e n t a g e o f l i s t e n e r s
College Degree More than $100K
45%
24%
14%
52%
26%
16%
Ever
In the last month
In the last week
T H E I N F L U E N C E R E C O N O M Y