10,000 Facebook FansHow We Did It and You Can Too!

David Ciccarellidavid@voices.com

@davidciccarelli

The Challenge

The Challenge: Facing Reality

๏ Businesses have a difficult time establishing trust

๏ Most of the trust was built up with Cofounder, Stephanie

๏ The Voice Acting Hub was a group, but didn’t provide metrics

๏ The Fan Page was new, so we were starting from scratch

Goals

Goals and Key Performance Indicators

๏ The goal is the milestone.

๏ The key performance indicator (KPI) lets you know if you are on

track on a daily, weekly or monthly basis.

๏ The KPIs included # of posts daily, # of impressions, # story likes

๏ 5,000 Facebook Fans by Sept 1

๏ 10,000 Facebook Fans by Jan 1

The Framework

Setting Up The Framework for Success

๏ Write a Social Media Guidelines document

๏ Define appropriate activities

๏ Assign roles and responsibilities

๏ Create a posting schedule

๏ Agree upon metrics and how you measure success

Social Media Marketing

Activities

Blogs

Videos

Infographics

๏ Visually display statistics in

a compelling and

meaningful way.

๏ Encourage people to post

the infographic on their

blog and share their posts.

Weekly Contests

Scavenger Hunts

๏ We post a question and people answer in the comments.

Photo Contests

๏ Upload a picture of yourself that included the Voices.com website

on a screen in the background.

The Results

Monthly Numbers

Hitting Your Goal

Thank You!

David Ciccarellidavid@voices.com

@davidciccarelli