PLEN Session: Personal branding with Linkedin

Post on 05-Jul-2015

446 views 0 download

description

Presentation to the Public Leadership Education Network at their 360 Summit in DC. Learn more about PLEN at http://plen.org.

Transcript of PLEN Session: Personal branding with Linkedin

Linkedin Stats

300 million active users (100M in U.S. alone)

187,000,000 unique visitors per month

Found in 200 countries and territories

Available in 20 languages

Average user spends 17 minutes per month

DID YOU

KNOW?

What’s your elevator pitch?

20 Minutes to a New You:

Writing your Unique Headline

Gather with 2-3 others at your table

Jot down keywords that describe what you do

Get others’ feedback and input

Turn those keywords into a short phrase that

describes who you are and what you do

Voila! You have a customized Linkedin headline!

5 Keys to Linkedin Success

An up-to-date profile, including job experience and summary

Posting and sharing content (just like you do on other social networks!)

A clear profile photo that’s easily recognized as you

Contact information that’s going to get to you

Others’ feedback and approval

Looking nerdy in

Google Glass!

New Linkedin Features

Linkedin Connections and Connections mobile app

Professional gallery for your profile; add videos,

photos, documents and presentations

Showcase projects that you’ve completed Contact

information that’s going to get to you

School courses, test scores, volunteering info,

publications and more

Did you know: Linkedin has

stats about your profile?

Let’s Stay in Touch!

• Follow me @CarChickMWB on

Twitter

• Melanie@ScopeGroupDC.com

• Linkedin.com/in/melbat

• Check out my latest blogs on

BeCarChic.com