LinkedIn for Branding and Job Leads
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Transcript of LinkedIn for Branding and Job Leads
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Peer Learning and Leadership Network
Using LinkedIn for Branding and Job Leads
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Using LinkedIn for Branding and Job Leads
April 21, 20111 p.m.
Presenter:
Michele Martin, DiscoverAbility NJ, John J. Heldrich Center for Workforce Development Rutgers, The State University of New Jersey
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Use Chat box to
communicate with
chairperson
Use Hide Chat for a cleaner,
uncluttered webinar
Select Full Screen to maximize presentation; minimizes chat feature Webinar Layout
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Michele Martin
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Materials and an archived version of this webinar will be available at www.discoverabilitynj.org
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Agenda• How employers are finding applicants• LinkedIn Basics• LinkedIn Features/Tools• Branding on LinkedIn• Networking on LinkedIn• Finding Job Leads on LinkedIn
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How Employers Find Applicants
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Internal candidates filled nearly 50% of all job openings in a company
Source: CareerXRoads 2010 Survey
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26.7% of external new hires come from referralsOne hire for every 15 referralsNumber one source for hires
Source: CareerXRoads 2010 Survey
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22.3% come from company website
Source: CareerXRoads 2010 Survey
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13.2% come from job boards
CareerBuilder and Monster two top sites
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• Professional social network
• Way to research businesses and individuals
• Professional “branding” opportunity
Basics
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1. Sign Up for an Account
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2. Create Your Profile
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3. Add New Sections
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4. Make Connections!
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5. Meet their connections. . .
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Features
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Newsfeed and Updates
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Company Search
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Company Profiles
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Company Profiles
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Questions & Answers
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LinkedIn Groups
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Tools
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LinkedIn Companion
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LinkedIn TextIn
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LinkedIn Signal
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LinkedIn Outlook Toolbar
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LinkedIn Email Signature
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For Branding
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Your Profile
• Complete the entire profile!• Upload a professional photo• Have a great headline• Highlight accomplishments, not
responsibilities• Set Profile to “Public”
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Add Skills
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Requesting a Recommendation
• Select carefully• Send personalized request• Provide some guidance on what they should
highlight for your job search• Try GIVING one first!
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Recommendation Tips
• Be specific• Highlight accomplishments• Keep it short and simple• Highlight info that is NOT on the profile• Use examples, not just adjectives
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Other Branding Tips
• Update status • Link to other online tools (Twitter, blog,
portfolio)• Join and participate in Groups• Answer Questions• Find and follow target companies
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Networking
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Make Connections!
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Meet their connections. . .
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“Six Degrees of Kevin Bacon”
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Building Your Network• Join and participate in Groups—great way to get to
people for connections!
• Be a good “neighbor”--update your status, share articles, make referrals, give advice.
• Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.
• For 3rd level connections, join groups they belong to and interact via the group
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Finding Job Leads
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More Ideas
• Search for all target companies to see if you have 1st or 2nd level contacts.
• Search for people with your skills in industry you are targeting to see where they work.
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