Player  Behaviour  Things  that  you  Should  know  

about  Yourself          

Mar%ne  Spaans  –  Casual  Game  Consultancy  

What  are  You  going  to  Teach  Me  about  Me?  

•  Eye-­‐focus  •  Reading  •  Controls  •  Expecta%on  Management  •  A>en%on  Span  •  User  Tes%ng  •  Por%ng  Craze  •  Some  User  Videos  

And  Who  do  you  Think  you  Are?  •  Past:  – Managed  Content,  Game  Sites,  and  Interna%onal  Site  Rollout  

–  Specialized  in  Game  Licensing  and  Content  Op%maliza%on  

•  Present:  -­‐  Member  of  the  FlashGameLicense  Team  -­‐  Online  Marke%ng  Manager  at  Blue  Byte/UbisoO  (Yay!  Play  The  Se>lers  Online!  J)  

-­‐  Providing  Casual  Game  Consultancy  

Eye-­‐Focus  

Reading  •  Concentra%on  Problem  •  Informa%on  Overload  •  Fonts  •  Icons  

Controls  •  Fingers  and  Hand/Eye  Coordina%on  •  Laptops  have  Touchpads...or  a  Trackball…  

ExpectaCon  Management  •  How  Much  Longer!?!?  •  Levelmap/Progress  Slider  •  Easy/Medium/Hard  •  Balancing  

AEenCon  Span  •  Dropoff  Point  •  Learning  Curve  •  Repe%%veness  •  Fair  Gameplay  •  Skip-­‐bu>on  

User  TesCng  •  Own  Environment  •  Don’t  Say  a  Thing  •  No  Timeslot  •  Your  Fault,  not  Theirs  •  Bad  User  Experience    •  Metrics!  (www.playtomic.com)    

PorCng  Craze  •  Will  your  Game  be  Fun  on  a  small  screen?  •  Gameplay  Suitable?  •  Fingersize  a  Problem?  •  Will  People  Pay  for  it?  

Your  Fans  Love  You  

WHAT  THE!?!  

They  can  be  Very  Helpful  as  well  •  Discover  bugs  

•  User  Help  

That’s  all!  Thanks  for  your  AEenCon!  

•  Ques%ons?    

All  Issues  Regarding  FGL:  mar%ne@flashgamelicense.com  

 Casual  Game  Consultancy:  mar%nespaans@gmail.com    

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